1. 5
09th January 2012

2. 1. The man who slipped on the ice –
his progress a year later
This is the story of Brendan Adhere, the
man who slipped on the ice last year.
What ever happened to him and how he has
he coped with the incident?
A hilarious recount of that day from the
man himself.

3. 1. The man who slipped on the ice –
his progress a year later
http://www.youtube.com/watch?v=Ukp1dwISkT4&sns=fb

4. 2. Grasshopper Viral
Grasshopper, based in the U.S., offers
phone systems to entrepreneurs and small
businesses. It produced a viral to speak to
it’s target audience in meaningful way.

5. 2. Grasshopper Viral
http://www.acquisitionengine.com/18-examples-of-awesome-viral-linkbait/

6. 3. IKEA- The Facebook Fan Sleepover
IKEA in the UK have created a great PR stunt by hosting
a sleepover in store with thanks to Facebook.
After finding a Facebook group with almost 100,000
people called ―I wanna have a sleepover in IKEA‖…
IKEA themselves created a competition for their
Facebook Fans to be part of a giant sleepover at
their Essex IKEA store for 100 people with a strict
pajama-only dress code.
Those who participated received goodie bags and a
sleep expert was on hand giving advice on sleep
techniques etc. What a great way to give consumers
more time to look at and try out different products
(i.e. the furniture and beds). Apparently people only
spend five minutes of their time choosing a bed so this
sleepover gave them the chance to try out a bed for
the night.

7. 3. IKEA- The Facebook Fan Sleepover
http://www.youtube.com/watch?v=YMJD53fxihU&feature=player_embedded

8. 4. Merry Go Round Billboard
In the Czech Republic, three artists turned a
huge billboard into a merry-go-round by
hanging swings from the platform as it
rotates alongside a highway.

9. 4. Merry go Round Billboard
http://vimeo.com/32906080

10. 5. Cravendale – cats with thumbs
Why do cats stare when you're pouring milk? They're
cats. They love milk. But this irresistible spot by
Wieden + Kennedy for British dairy Cravendale
wondered if the cute little kitties might not have a
more serious agenda. After a lifetime of waiting on
their owner's generosity, perhaps they want to take
matters into their own paws. They would need just
one thing, and this spot humorously gives it to them—
opposable thumbs. Suddenly, the felines are seen
picking up balls, filing their nails, flipping through
books etc. But they're just biding their time and
honing their sinister plot. They are preparing to
gang up on the selfish, cereal-eating human and
steal his milk. They’ve followed this up with a site
dedicated to one of the cats and all his antics!

11. 5. Cravendale – cats with thumbs
http://www.youtube.com/watch?v=h6CcxJQq1x8
http://www.milkmatters.co.uk/cats/can-a-thumbcat/