1. 5
26th March 2012

2. 1. MUSE: Play Draw something for an
internship
The Draw Something app started going crazy a few weeks
back, and this is the very first campaign I‟ve seen run though
it… Muse, a creative agency in Amsterdam, challenged potential
Interns to compete for positions via Draw Something!
Wannabe interns would join their “Drawsome Intern” game,
choose levels and draw the most creative interpretations of the
subject matter they could, in order to score an internship with
Muse Amsterdam. It‟s a great way to engage interns, and it‟s
been generating some great discussion at design schools
across Amsterdam.

3. 1. MUSE: Play Draw something for an
internship
http://www.youtube.com/watch?v=AMH2N6rSUQQ&feature=player_embedded#!

4. 2. Cadbury: Olympic‟s 2012 pumped fb parade
Cadbury have launched a „Cadbury Keep Team GB Pumped Parade‟
to rally support for the British Olympic athletes in the lead up to
London 2012. The virtual parade can be viewed from within a
Facebook app on the Cadbury UK page which lets users create an
avatar to join the parade.
Everyone that joins is entered into a weekly draw to win tickets to the
Olympics. Users are encouraged to invite their friends from Facebook
and Twitter to help gain support for team GB, as well as posting
pictures of their avatar during the parade to their Facebook wall.

5. 2. Cadbury: Olympic‟s 2012 pumped fb parade
http://www.digitalbuzzblog.com/cadbury-olympics-2012-pumped-parade/

6. 3. Project Re: Brief – Introduction from Google
Digital advertising is apparently 18 years old this year, yet in many ways is
still in its infancy in terms of how brands use the online space. To celebrate
the possibilites it offers, Project Re:Brief (by Google and ad agency
Johannes Leonardo) revisits four classic US ads and reimagines them for
the digital age. But in doing so, does it also inadvertently highlight some of
the pitfalls of advertising on the internet?
As the intro film below explains, Project Re:Brief takes classic ads for Coca-
Cola, Volvo, Alka-Seltzer and Avis and asks the creatives behind them to
help devise new versions for the modern age, the intention being to
demonstrate the scope available for brands online today.

7. 3. Project Re: Brief – Introduction from Google
http://www.youtube.com/watch?v=vPDnZoJiwA4&feature=player_embedded

8. 4. ANTHON BERG – BUY CHOCOLATE WITH A
GOOD DEED
Sweet idea made in Denmark: a store where you can purchase chocolate not with cash or credit
cards, but just with the promise of a generous deed toward a person you care for. The Anthon Berg
Generous Store, a chocolate pop-up store in the center of Copenhagen opened its doors last month
to remind people how sweet and meaningful it is to give chocolate to the people we love.
The chocolate was „priced‟ differently, so people could pick a box according to the good deed they
were willing to do. There were more than 30 different payment options ranging from „Serve breakfast
in bed to your loved one‟ to „Don‟t comment on your girlfriend‟s driving for a week‟. Most popular was
„Help clean your friend‟s house‟ while the least popular was „A week where you don‟t lie to your
father‟.
The „cash registers‟ were ipad devices that ensured people‟s generous promises were posted on the
Facebook profiles of both the giver and receiver of the generous deed. Many people even provided
evidence of their good deeds in the form of pictures on Anthon Bergs‟ Facebook page.

9. 4. ANTHON BERG – BUY CHOCOLATE WITH A
GOOD DEED
http://www.adverblog.com/2012/03/21/buy-chocolate-with-a-good-
deed/#more-11750

10. 5. Project brief: Coca Cola – „Hiltop‟ – I‟d like to
buy the world a coke
The Project Re:Brief website features info on the project, and showcases the
original ads, plus the new versions created for the digital age. So far, only
two of the new ads have been uploaded to the site, those for Coke and
Volvo. The Coke one is a reimagining of the classic Hilltop ad, which features
the eternally catchy 'I'd Like To Buy The World A Coke'. Here it is, to refresh
your memory:

11. 5. Project brief: Coca Cola – „Hiltop‟ – I‟d like to
buy the world a coke
http://www.youtube.com/watch?v=1VM2eLhvsSM&feature=player_embedded

12. 5. Project Re brief: Coca Cola – Mobile Ad Demo
The new version takes the central premise of the original spot: buying the
world a Coke, and offers up a digital solution that allows audiences to
nominate a city that they'd like to buy a Coke for, and then send one via the
internet along with a message. Special vending machines then distribute the
free Cokes in the designated cities, and the lucky recipients can record their
own messages saying thanks. The project can be accessed via the net or a
mobile app. The film below shows how the mobile version works:

13. 5. Project Re brief: Coca Cola – Mobile Ad Demo
http://www.youtube.com/watch?feature=player_embedded&v=45Z-GevoYB8