1. 5
27th February 2012

2. 1. Choices for Girls
Plan UK, a non-profit organization trying to raise money toward the
education of girls in third-world countries. And they don’t show men
because they wanted to give them “a glimpse of what it’s like to
have basic choices taken away”.
Plan UK’s CEO, Marie Staunton, says:
Millions of girls across the globe are being denied the right and
choice to have an education. This ad is a deliberate attempt to
raise public debate on this issue. Although we’re not giving men
and boys the choice to see the full ad on this occasion – so we get
a glimpse of what it’s like to have basic choices taken away – boys
and men play a vital role in helping girls to be all they can be.

3. 1. Choices for Girls

4. 1. Choices for Girls
http://www.youtube.com/watch?v=RnlEY_abtL0

5. 2. Fundraiser Billboard - Germany
New way to encourage people to donate money to charity. An
interactive billboard was created where by the money donated
went on a “journey” that showed exactly how donator’s money
was spent. and donator's received a personalised thank you at
the end.

6. 2. Fundraiser Billboard - Germany
http://www.adforum.com/creative-work/ad/player/34472365

7. 3. Intel – Pop Up Theatre
Are the days of carrying a laptop numbered?
Here’s a new take on flashmobs from Intel to showcase the features
of their new Ultrabooks. Intel used 60 people to create a digital
billboard made of Ultrabooks to demonstrate the product’s ultra-thin
design and responsiveness. The flashmob team carried out a series
of live surprise stunts across Los Angeles, using the laptops to
interact with people as they passed by.
• The billboards appeared in various locations to entertain people –
cheering them on as they played sports, entertaining people with
musical performances and providing nighttime firework displays. The
Ultrabooks were synced together using wi-fi, transforming everyday
locations into mini pop-up theaters. So does this mean flashmobs are
back!?

8. 3. Intel – Pop Up Theatre
http://www.youtube.com/watch?v=qo1_ozUtomI

9. 4. Fairy Tale Approach To Childhood obesity
This ad was created for an undisclosed client telling a
cautionary childhood tale telling us how our personal
choices can help us to avoid obesity & diabetes. It clearly
blames advertisers for causing the obesity crisis but
refrains from using the words “fat” & “Obesity”.

10. 4. Fairy Tale Approach To Childhood obesity
http://www.adweek.com/adfreak/big-river-takes-fairy-tale-approach-
childhood-obesity-138382

11. 5. Coca-Cola Happiness Machine For Couples
For the past Valentine’s day, Coca-Cola installed special vending
machines inside of the most crowded shopping malls in Istanbul.
Those machines were designed just for couples and there was one
way to get them working: people had to prove they’re indeed a
couple.

12. 5. Coca-Cola Happiness Machine For Couples
http://www.digitalbuzzblog.com/