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Keynote Igor Beuker - Emerce Engage 2017

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Iedereen nogmaals heel veel dank voor de aandacht en mooie feetback! Bijgaand mijn slides. Groeten Igor

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Keynote Igor Beuker - Emerce Engage 2017

  1. 1. ACCELERATION IN THE ERA OF CHAOS & CHANGE
  2. 2. GOOD MORNING! SPEAKER, RTV HOST ENTREPRENEUR INDEPENDENT NUTTY PROFESSOR @IGORBEUKER IGORBEUKER.COM
  3. 3. INDUSTRY 4.0 A CRUCIAL MOMENT IN HISTORY TURNING POINT FOR OUR WORLD
  4. 4. BITCOIN SHARING ECONOMY BIG-DATA 3D – 4D PRINTING SELF-DRIVING CARS IOT DRONES AR – VR – MR CIRCULAR ECONOMY SMART EVERYTHING ROBOTS – AI BIO – NANO TECH E-COMMERCE TOMORROW’S TECH & TRENDS GLOBALIZATION SILVER GENERATION MILLENNIALS
  5. 5. DIGITAL DARWINISM THIS TIME IT’S A REVOLUTION THEORY
  6. 6. EVERYONE WANTS INNOVATION, NO ONE WANTS TO CHANGE
  7. 7. OUTSIDE YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS 2%
  8. 8. ADVERTISING MAY WIN QUARTERS, INNOVATION WINS DECADES
  9. 9. LINEAR MINDS, TECH IGNORANT SIXTH SENSE, RADICAL VISION CORPORATE POLITICS, RISK AVERSE TALENT ATTRACTION, RISK TAKING WAIT FOR CASE STUDIES ARE THE NEW CASE STUDY RELY ON IBM, MCKINSEY R&D, BACKWARD-LOOKING RESEARCH TREND FORESIGHTS, HYPE CYCLES NON LINEAR MINDS, TECH-SAVVY SHORT TERM, PROFIT LONG TERM, PURPOSE
  10. 10. EXPLORE TRENDS THROUGH A MATH MAN LENS
  11. 11. IF THEY HAD UNDERSTOOD THE TRENDS THEY COULD HAVE LAUNCHED INSTAGRAM
  12. 12. 6310
  13. 13. IF NOKIA WAS REALLY INTO CONNECTING PEOPLE THEY SHOULD HAVE INVENTED FACEBOOK
  14. 14. WHY DO RETAILERS GO THROUGH A LONG, PAINFUL PERIOD OF DENIAL BEFORE THEY REALLY GET CONNECTED CONSUMERS?
  15. 15. THE AMAZON-EFFECT OR LACK OF CUSTOMER CENTRICITY? KNOW ONLY 30% OF YOUR CUSTOMERS? GOOD LUCK WITH CRM & OMNICHANNEL
  16. 16. NO ONE WAS EVER FIRED FOR HIRING IBM. OR MCKINSEY WE OPTIMIZE OUR ASS-COVERING, NOT OUR DIGITAL STRATEGY
  17. 17. FORTUNE 500 LIFE EXPECTANCY 75 YEARS 15 YEARS 10 YEARS 1950 2010 2025 GROWTH BY ENTERING A NEW BUSINESS 95% FAILS 99% FAILS CHAOS CREATES PREDICTABLE OPPORTUNITIES
  18. 18. CONTENT RETURN ON INVESTMENT THE ROI OF INNOVATION RISK OF INACTION
  19. 19. MARTECH TRENDS THAT WILL BE SIGNIFICANT FORCES
  20. 20. AUGMENTED & VIRTUAL REALITY? GIMMICKS FOR GAMERS…
  21. 21. OR A GAME-CHANGER FOR SO MANY OTHER INDUSTRIES?
  22. 22. MINI SCREENAGERS HYPERCONNECTED ALWAYS-ON TECH NINJAS
  23. 23. TECH CHANGES BEHAVIOR DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES
  24. 24. JACK MA VISION SELFIE AS A PAYMENT SYSTEM
  25. 25. $25.3 BILLION IN 24 HOURS, ALIBABA SINGLES DAY 2017 > 1 BILLION PARCELS, > 80% ON A MOBILE PHONE
  26. 26. E-COMMERCE? GO BIG, GO NICHE OR GO HOME
  27. 27. FACEBOOK IS VERY FRAGILE HERE
  28. 28. VOICE WILL BE THE NEXT BIG GATEWAY TO FRIENDS, BRANDS, CONTENT, COMMUNITIES AND COMMERCE
  29. 29. EVOLUTION OF UI AND THE TYPING ERA THE NEXT ONE BILLION MOBILE USERS WILL RELY ON VOICE AND VIDEO
  30. 30. INTERNET OF EVERYTHING?
  31. 31. IN GOD WE TRUST ALL OTHERS MUST BRING DATA
  32. 32. CONNECTED, ELECTRIC, AUTONOMOUS CARS
  33. 33. SMART CITIES, SMART EVERYTHING
  34. 34. TRUMP IS BUILDING A WALL BILL GATES SAYS ROBOT TAX
  35. 35. MATH MAN VISION ON THE FUTURE OF MARTECH AND MEDIA
  36. 36. REVENGE OF THE NERDS FUNKY 1984 MOVIE, NOW PAINFUL REALITY
  37. 37. MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE TOO BIG-DATA? MAY THE MATH BE WITH YOU
  38. 38. MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES
  39. 39. BEZOS KING OF COMMERCE, EMPEROR OF ARPU
  40. 40. WORLD’S LEADING MEDIA COMPANY GOES COMMERCE
  41. 41. FUTURE OF TV & CONTENT DISTRIBUTION
  42. 42. MILLENNIAL ‘TV’ CONSUMPTION
  43. 43. TURN UNKNOWN VIEWERS INTO KNOWN MEMBERS
  44. 44. TV WILL FINALLY BE TARGETED, PROGRAMMATIC & ADDRESSABLE
  45. 45. TV NETWORKS TRY TO BREAK THE GOOGLE-FACEBOOK DUOPOLY
  46. 46. BRANDS WILL SWITCH TO ATOMIC, AGILE CONTENT MARKETING
  47. 47. TVCs ARE ONE-SIZE-FITS-ALL ONLINE VIDS ARE 100% PERSONALIZED
  48. 48. ROI ECOSYSTEM POE MEDIA OWNED Websites / Mobile Apps Newsletters / Magazines CRM / Customer Service Blogs / Social Pages Communities Packaging, Platforms PoP, PoS EARNED Consumer Generated Media Whitepapers & Reports Shares, Likes, Comments Organic Search Ratings, Reviews Viral Video Views Buzz & PR WoM, PR, Employees Fans, Ambassadors PAID RTV Ads Video Ads Digital Display Sponsorship Paid Search Paid Social Influencers RTV, Online Print, OOH ARPU & KPI DASHBOARD SEO igorbeuker.com
  49. 49. INTELLIGENCE IS THE ABILITY TO ADAPT TO CHANGE CRM SOCIAL CRM SOCIAL MEDIA
  50. 50. RECAP
  51. 51. IMPACT INDUSTRY 4.0 A REVOLUTION IN MARKETING HABITS
  52. 52. THAN THE INTERNET
  53. 53. “OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD” “OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD”
  54. 54. “BE NICE TO NERDS… WE WILL ALL END-UP WORKING FOR ONE” ☺
  55. 55. COIN THE TRENDS THANKS A LOT! GOOD LUCK!!

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