1. Jim Boykin
CEO/Founder of Internet Marketing Ninjas
Owner WebmasterWorld.com, Devshed, SEOChat and More.
Panda’s, Penguin’s, Humming Birds, Authors, and
the Future of SEO and Online Marketing.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

2. Founded We Build Pages in 1999
Rebranded to
Internet Marketing Ninjas in 2011
IMNinjas.com/adtech
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@jimboykin

3. You may know some of these Ninjas
Ann Smarty
Kim Krause Berg
Chris Boggs
Kris Jones
Jen Van Iderstyne
IMNinjas.com/adtech
us: nyc pw: ninja
Bonnie Stefanick
Joe Hall
Sean Cohen
Suzy Gray
Chris Sullivan
@jimboykin
Jim Boykin
Frank Bauer
Bill Atchison
Neil Marshall

4. You may know some of our Communities
IMNinjas.com/adtech
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@jimboykin

5. IMNinjas.com/adtech
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6. IMNinjas.com/adtech
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7. IMNinjas.com/adtech
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9. IMNinjas.com/adtech
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10. Used to be 1000
pages, but we added
99,000 new pages.
IMNinjas.com/adtech
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@jimboykin

11. Do Visitors
Ever Return
to your
Website?
IMNinjas.com/adtech
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@jimboykin

12. Poor“User Experience”
IMNinjas.com/adtech
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@jimboykin

13. Do People
Search For
Your Brand?
IMNinjas.com/adtech
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@jimboykin

14. Pogosticking
vs.
Bounce Rate
IMNinjas.com/adtech
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@jimboykin

15. IMNinjas.com/adtech
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16. We only do
“White Hat”
Link Building.
IMNinjas.com/adtech
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@jimboykin

17. And here’s
the 5 phrases
we’re
targeting.
IMNinjas.com/adtech
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@jimboykin

18. We need at least X # of Links Per Month.
And make sure the pages have PageRank,
And make sure they all come from pages about
“X Topic”.
And make sure that the anchor text is “Blue
Widgets”….(or a mix of commercial phrases),
And make sure the links go to these commercial
pages….
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

19. We’ve already
got the “Low
Hanging Fruit”
Links.
IMNinjas.com/adtech
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@jimboykin

20. We submitted to tons of
Directories,
Article Syndication,
profile pages,
Forum Links
Blog Reviews
Interlinks your own
Network of Sites
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

21. We need
links to rank
higher for
“Blue
Widgets”
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

22. IMNinjas.com/adtech
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@jimboykin

23. A Few Link Building Myths
There is no such thing as
“Hundreds of Directories"
There is no such thing as
“Hundreds of Article Syndication sites"
There is no such thing as
“”Hundreds of Blog Reviews"
There is no such thing as
“Hundreds of Guest Posts"
There is no such thing as
“Hundreds of Forum Comments"
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

24. Most Common Backlink Anchor
Text is all Keyword Phrases
and not Branded Phrases
BobsWidgets.com
Top 5 Most Common Backlink Anchor Text
Cheap Widgets
Discount Widgets
Online Widgets
Widget Store
buy Widgets
IMNinjas.com/adtech
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Bobs Widgets
www.bobswidgets.com
BobsWidgets.com
Bob Jackson Widgets
Bob’s Store
@jimboykin

25. Too Much
Exact Match
Anchor Text
IMNinjas.com/adtech
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@jimboykin

26. Do you have few pages with backlinks to them
…or are you a thin affiliate
(How can you get lots of subpages that get signals?)
IMNinjas.com/adtech
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@jimboykin

27. IMNinjas.com/adtech
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28. IMNinjas.com/adtech
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29. IMNinjas.com/adtech
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30. Penguin Solutions
The Disavow Backlinks tool
IMNinjas.com/adtech
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@jimboykin

31. tools.seochat.com
IMNinjas.com/adtech
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@jimboykin

32. Please let me out
of Jail.
I will stop chasing
short tail and I will
do great things to
build my brand
from now on.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

33. What Can I
do that will
send the
good signals
to the search
Engines?
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

34. Do Brands worry
about getting links?
I don’t have to ask for links
….But when I started I did.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

35. Send Quality Brand Signals to your Site
It’s Links + Everything Else
.
IMNinjas.com/adtech
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@jimboykin

36. These Brands are talked about online by
Real People (in links and social).
IMNinjas.com/adtech
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@jimboykin

37. Long Tail
vs.
Short Tail
IMNinjas.com/adtech
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@jimboykin

38. IMNinjas.com/adtech
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39. Awards
and Badges
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@jimboykin

40. Contests
IMNinjas.com/adtech
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@jimboykin

41. Widgets and
Applications
and Quizzes
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

42. Create Guides
and Learning
materials
IMNinjas.com/adtech
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@jimboykin

43. Some ideas of things to write about or to explore.
IMNinjas.com/adtech
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@jimboykin

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54. IMNinjas.com/adtech
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55. IMNinjas.com/adtech
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56. IMNinjas.com/adtech
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57. We are ALL Authors
IMNinjas.com/adtech
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@jimboykin

58. It’s not just the Google Author Tag!
Having a Google Profile
just fills in some blanks
they may not have
already known.
…But with a profile you
do get a picture.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

59. Google is Connecting
Sources, Influencers,
Industries.
Through mapping the
web of people…anything
they can connect, they
collect….Linkedin Twitter - Facebook Emails – Bio’s Usernames (ie, forums
username) …AND Google
Plus.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

60. Get Links from Trusted People
To quote Google’s Agent Patent:
Similarly, if the signer has a large reputational score
due to the writer having an established reputation
for providing accurate reviews, the rank of the
referenced content can be raised accordingly.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

61. “…We're doing a better job of detecting
if someone is an authority in a specific
space, (could be medical, could be
travel, whatever) and trying to make
sure that those rank those a little more
highly if you're some type of
authority...“
Matt Cutts – Penguin 2.0 pre release
IMNinjas.com/adtech
@jimboykin
talk.pw: ninja
us: nyc

62. “Within search results,
information tied to verified
online profiles will be ranked
higher than content without
Eric Schmidt – Executive
Chairman of Google
such verification,
which will result in most users naturally
clicking on the top (verified) results.
The true cost of remaining anonymous, then,
might be irrelevance.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

63. “Within search results,
information tied to
verified online profiles
will be ranked higher
than content without
such verification,
Eric Schmidt – Executive Chairman of
Google
IMNinjas.com/adtech
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@jimboykin

64. IMNinjas.com/adtech
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65. IMNinjas.com/adtech
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66. IMNinjas.com/adtech
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67. IMNinjas.com/adtech
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68. IMNinjas.com/adtech
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69. IMNinjas.com/adtech
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70. Quotes from Agent Rank Patent
About Authorship
IMNinjas.com/adtech
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@jimboykin

71. Assuming that a given writer has a high
reputational score, representing an
established reputation for authoring
valuable content, then additional
content authored and signed by that
writer will be promoted relative to
unsigned content or content from less
reputable writers in search results.
IMNinjas.com/adtech
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@jimboykin

72. IMNinjas.com/adtech
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73. A Lot of References from
Authors and Pages =
High Author Rank.
“…the reputation of a particular agent, and therefore the
reputational score assigned to the particular agent,
should depend not just on the number of references to
the content signed by the particular agent, but on the
importance of the referring documents and other
agents…”
IMNinjas.com/adtech
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@jimboykin

74. IMNinjas.com/adtech
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75. IMNinjas.com/adtech
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76. Google Authorship
Google AuthorRANK
Verifying the
authorship of content
using Rel=“author”
and Google Plus
account
Using author
information
to rank
web pages
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

77. 1. Link your content to your Google profile
ie, <a href="https://plus.google.com/109412
257237874861202? rel=author">Jim Boykin</a>
2. Link to your content from your profile
Sign in to your Google Profile
Click Edit profile.
Click the Contributor To section on the right
and then click Add custom link.
3. Test
http://www.google.com/webmasters/tools/richsnippet
s
IMNinjas.com/adtech
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@jimboykin

78. If you write
somewhere else (ie,
a Guest Article/Post)
Then include this
code on that page.
<a href=https://plus.google.com/u/0/YourGoogle
AccountID?rel=author>Your First and Last Name on
Google+</a>
IMNinjas.com/adtech
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@jimboykin

79. Google Webmaster Tools Author Stats
IMNinjas.com/adtech
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@jimboykin

80. Look at the
average
position
and the
unbelievable
click-through
for some of
Ann’s
verified
content!
IMNinjas.com/adtech
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@jimboykin

81. REL=“PUBLISHER”
For Businesses and Brands
IMNinjas.com/adtech
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82. REL=“Author”
Ties
*Personal*
G+ Profile
to
*Individual Articles *
REL=“Publisher”
Ties
*BUSINESS*
G+ Pages
to
*The Whole Site*
Claim Articles
Claim Site
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

83. REL=“AUTHOR”
REL=“PUBLISHER”
*YOUR
HEADSHOT*
FOR
ANY SEARCH
QUERY
*YOUR G+ PAGE
SNIPPET*
FOR
NAVIGATIONAL
QUERY
IMNinjas.com/adtech
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@jimboykin

84. REL=“AUTHOR”
REL=“PUBLISHER”
IMNinjas.com/adtech
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@jimboykin

85. If you’re not going to write
Great Content,
then don’t bother writing at all.
If you are going to write,
try to get your content cited
by trusted people.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

86. Blogging for
the sake of
blogging is
not going to
help you..
IMNinjas.com/adtech
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@jimboykin

87. Do you have trusted people in the community
who talk about your site?
(Get trusted people to talk about your site.)
IMNinjas.com/adtech
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@jimboykin

88. 1. Identify Your Community
IMNinjas.com/adtech
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@jimboykin

89. 2. Build Relationships in those Communities.
IMNinjas.com/adtech
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@jimboykin

90. 3. Make friends with Community
Ie, Twitter, FB, g+, Forums , Q & A
Create good network of community
friends/followers/circles + have real relationships
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

91. IMNinjas.com/adtech
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92. Hire An Authority to Work for You
IMNinjas.com/adtech
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@jimboykin

93. Start Blogging
IMNinjas.com/adtech
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@jimboykin

94. Grow Your Community /Brand / Portal
IMNinjas.com/adtech
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@jimboykin

95. Identify Influencers - Start approaching influencers Become their friends
IMNinjas.com/adtech
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@jimboykin

96. “The true cost of
remaining
anonymous,
then, might be
irrelevance.”
Eric Schmidt –
Executive Chairman
of Google
IMNinjas.com/adtech
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@jimboykin

97. IMNinjas.com/adtech
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98. Get Links/Likes/Engagement/Trust/Loyalty/Brand/Signals
w/o looking like a Spammy SEO – Doing Real Things!
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

99. Tips from Jim Boykin
1. Stop Chasing the Short Tail
2. Write Great Content to get Links and mentions
3. Start Making Connections with Influencers
4. Only publish new “Main Pages” or pages that will get signals
(social, links, referral traffic)
5. Get Signals and Traffic to you site from Social Places
6. Get Signals to your site from Hubs and Authorities in your Industry
7. Find ways to get people to return to your site.
8. Use Authors on your site, & get links and citations from real people.
9. Build great “things” for your site (widgets, quizzes, contests, tools)
10. Create Great Resources so you don’t have to ask for links.
11. Build Your Brand/Community
IMNinjas.com/adtech
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@jimboykin

100. Find Brand/Product
evangelists.
Have them write for you on
your blog.
Have them write on your
product pages.
Have them write about you
and your products in other
places. ( t, f, g+, and their
website).... As a brand
enthusiast/evangelist
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

101. How we can Help You:
Prices starting at 10k/month
How you can do this:
•We help you with content writing content, building widgets, apps, quizzes, contests, run social
campaigns, find/build brand evangalist, participate in related communities, get real people to
blog for you, become connected with your community and influencers, build a community on
your site, and do other various real online marketing strategies to get people talking about your
brand.
Results:
•Experts writing quality content for your site
•Brand enthusiast who know what they’re talking about writing & promoting for your brand.
•Real Authors credited on your site
•Real Resources on your site that are of value to others to use and to continue to go back to.
Real pages that can get trusted citations from others
•You can be more trusted, and have more and better trusted signals going to your site than any
of your competitors can using this method.
•Your SEO will be Real, and you can sleep at night.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin

102. Jim Boykin
CEO/Founder of Internet Marketing Ninjas
Owner WebmasterWorld.com, Devshed, SEOChat and More.
Panda’s, Penguin’s, Humming Birds, Authors, and
the Future of SEO and Online Marketing.
IMNinjas.com/adtech
us: nyc pw: ninja
@jimboykin