This is One of the Valuable Event in the Middel East.PLease Grab the Chance.

1. AWARENESS
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WHAT IS NEXT IN
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MARKETING
THE BUSINESS OF MANAGING AND MARKETING
IN THE AGE OF TURBELANCE featuring in person
15 - 16 October 2009
Intercontinental City Stars
PHILIP KOTLER
The father of modern marketing
Cairo, Egypt and the world’s # 1 marketing guru

2. DE AR COLLEAGUE, WHY THIS EVENT IS FOR YOU
This Marketing event is unique from any other marketing or
Marketing is a driver for growth and profitability. In today's highly competitive,
branding events in the region for 2009, as delegates will: -
constantly changing global marketplace, the ability to foresee where the market
is heading is the key to the success of your business. However, marketing still
remains one of the most difficult practices, as people tend to fall into habits and
— See the un-matched credibility of Philip Kotler – the father of marketing as we
know it and a truly outstanding educator, author and sought-after presenter
traditions.
— Hear brand new material on Kotler’s new book, Chaotic: the business of man-
We have entered into an entirely new era, an age of increasingly frequent and aging and marketing in the age of turbulence, published in May 2009
intense periods of turbulence in the global economy. Unlike past recessions,
today’s crises have precipitated a need for businesses to develop a new
— Develop innovation, differentiation, branding and service in your organisation
mindset, one that takes into account intermittent periods of disturbance, — Discover how your company can develop strong global brand
allowing them to thrive while under the constant threat of chaos. — Replace Old Marketing with New Marketing that is holistic, technology enabled
Get inspired along two days at the «What’s Next in Marketing» event. Join PHILIP and strategic, enabling you to capture your target customers’ activities,
KOTLER — the greatest thought pioneer in the field of marketing, a world lifestyle, and social space more effectively
renowned visionary, bestselling author, and business authority. Dissect case — Exploit the latest winning strategies and lateral marketing concepts to help
studies, analyze theory and listen to the latest thinking in marketing and penetrate your marketplace successfully
management as told by the expert himself. — Discover powerful frameworks including Holistic Relationship Marketing, a new
—
Make sure to book NOW for this truly outstanding event. Attend together with your ‘lateral’ approach to marketing, tools for promoting and building brands, and
team to enhance the learning experience and dramatically increase the Technology-Enabled Marketing (TEM)
chances of successful implementation once back at the office. — Network with the highest-level Marketing decision-makers in Egypt and Middle
We look forward to welcoming you to our event. East
— Get tools to convince your top management to make marketing/branding a
Kind Regards,
PS: When will you have a better opportunity to learn This event is not only designed for commercial Heads of Marketing, Market- strategic focus: your brand is an asset, and building the value of it is a
from the world’s leading authority on Marketing, ing Managers and Directors, but CEO’s, Managing Directors, General process that engages the entire company, starting with top management
Mohamed Aboufarha which could potentially inspire a latest approach to Managers, Consultants and Line Managers who hold a responsibility for the seeing its strategic value and making it permeate throughout the company
Chairman executing your overall marketing strategy? communications strategies of respective organisations. Marketing practitio-
ners from public spheres including universities, and government institutions
— Kotler will present various global real-world examples, case studies and best
SHOULD ATTEND
AWARENESS
will also gain a huge sum of knowledge and practical tools from Mr. Kotler’s practices, and share strategies to be adopted by your company to com-
WHO new, yet unpublished ideas.
pete in the global market

3. BIOGRAPHY
EVENT OUTLINES Philip Kotler is the world’s leading Dr. Kotler’s other books include Market- how to apply sound economic and
authority on marketing and S.C. ing Models; The New Competition; marketing science principles to
Johnson & Son Distinguished Profes- Marketing Professional Services; and increase their competitiveness.
sor of International Marketing at the others. In addition, he has published He has also advised governments on
Kellogg School of Management. For more than one hundred articles in how to develop and position the skill
DAY I, OCTOBER 15, 2009 DAY II, OCTOBER 16, 2009 leading journals, including the Harvard sets and resources of their compa-
more than three decades Philip
∙
The Business of Managing and
Marketing in The Age of Turbu- ∙
—Organizing a Superior Marketing
Department
Kotler has been one of the business
world’s foremost brand strategists
Business Review, Sloan Management
Review, the Journal of Marketing, the
nies for global competition. Compa-
nies consulted include IBM, General
∙
— Journal of Marketing Research, and the Electric, Ford, Apple, Motorola,
lence. and author of 35 influential books
∙ —Aligning Marketing and Sales
∙
Making Appropriate Marketing on marketing. Journal of Business Strategy. Michelin AT&T, Honeywell, SAS Airlines,
Aligning Marketing and the Bank of America, Merrill Lynch and
Adjustments. THE SPEAKER AND ADVISOR
∙
—
Other Departments THE ACADEMIC Merck.
∙
Using Early Warning Systems — Professor Kotler has extensively advising
—Building a Strong Brand Professor Kotler has significantly
∙
and Scenario Planning. and lecturing to many companies on
contributed to Kellogg’s success
Using Better Marketing Entering Foreign Markets
∙
— “which is ranked as the Best Business
Research Methods. KEY CREDENTIALS AND AWARDS
∙
Blending Traditional and New
∙
School for the Teaching of Market-
∙
Two New Frameworks for Find- —Advertising Media ing””. Dr. Kotler received his Master’s
∙
ing New Opportunities. Instrumental in transforming marketing Times as “one of the 50 top business
∙
Even a Commodity Can be
Using the New Analytical Meth-
ods in Marketing
Degree at the University of Chicago
and his PhD Degree at MIT, a
into an academic discipline.
∙
Professor Kotler was the first recipient
∙
books of all time”.
Kotler’s textbooks have sold over
∙
Differentiated.
∙
Differentiating Your Product and Summary and Q&A. post-doctoral in mathematics at
Harvard University and behavioural
of the American Marketing
Association’s (AMA) “Distinguished
three million copies and have been
translated into 20 languages.
∙
Brand.
∙
Summary and Q&A.
science at the University of
Chicago. He has received honorary
doctoral degrees from many univer-
Marketing Educator Award” (1985).
∙
The European Association of Market-
ing Consultants and Sales Trainers
Kotler is the only three-time winner of
the coveted Alpha Kappa Psi award
for the best annual article published
sities and business schools around awarded Kotler their prize for “Market- in the Journal of Marketing.
‫ﹸ‬DAY I AGENDA ‫ﹸ‬DAY II AGENDA the world.
THE AUTHOR
ing Excellence”.
∙
In 1989, he received the Annual ∙ The Financial Times recently
conducted a survey of 1,000 execu-
09:00 - 09:45 Registration Charles Coolidge Parlin Marketing tives from 25 countries of the Most
Dr. Kotler is the co-author of
Research Award. Influential Business Writers / Manage-
∙
10:00 - 11:45 Session 1 09:00 - 10:15 Session 1 Principles of Marketing and Market-
11:45 - 12:15 Break 10:15- 10:30 Break In 1995, the Sales and Marketing ment Gurus, reporting the rankings in
12:15 - 14:00 Session 2 10:30 - 11:40 Session 2
ing: An Introduction. His Strategic
Executives International (SMEI) named their November 18, 2005 edition.
14:00 - 15:15 Break 11:40 - 12:45 Jomaa Praying Marketing for Non-profit Organisa-
him “Marketer of the Year”. Kotler was pleased to be listed 4th,
∙
15:15 - 16:45 Session 3 12:45 - 14:15 Session 3 tions, is the best seller in that area.
16:45 - 17:00 Break 14:15 - 15:15 Break In 2002, he received the “Marketing and to be the first academic on the
17:00 - 18:00 Session 4 15:15 - 16:45 Session 4 Educator of the Year” award from the list, and the only marketing expert.
16:45 - 17:00 Break
17:00 - 18:00 Panel Discussion
PHILIP KOTLER Academy of Marketing Science.
∙
Professor Kotler’s 700-page Marketing
Management (recently updated in a
13th edition) was named by Financial
1) Peter Drucker 2) Bill Gates 3) Jack
Welch 4) Philip Kotler 5) Michael
Porter.

4. WHY THIS EVENT? WHY NOW? GENERAL INFORMATION
A message from Philip Kotler, WHAT IS NEXT IN MARKETING
October 15 -16, 2009
When the US financial meltdown hit in 2008, everyone was asking the same questions: “How deep will it be? How long will it last?”
The markets were in freefall and many governments around the world appeared to be sticking their heads in the sand hoping that VIP Pass: Regular Pass:
the oncoming storm would just “blow over.” Enhance your experience at the Event. As a registrant in the regular
Register for the VIP Pass and take advantage section you will only have
The truth is, our political and business leaders were staring the mother of all financial storms in the face minus a raincoat and some
of the following exclusive amenities and access to the lectur and the
goggles. World economies toppled like a pack of cards. We watched on in horror and disbelief as seven trillion dollars of market private events throughout the two days: companion exhibition
value in the real economy simply evaporated. “How on earth did this happen?” we asked.
Event Ticket
∙
Event Ticket
∙
For as long as most of us can remember, world economies have been characterized by two predictable phases: six or seven years Attending in the VIPs section Attending in the regular section
of prosperity and around a year or so of ‘market correction.’ Our leaders have been playing by a rulebook that is moth eaten and
long out-of-date. Consequently, we’ve all been sleepwalking into a “New Age of Turbulence” for the last five years. What does that ∙ Certificate of Attending
Easy Access
∙ Certificate of Attending
mean? Imagine you could measure the health of the economy on an EKG heart monitor and you get the picture loud and clear.
New technologies, customer empowerment, hyper-competition, the rise of emerging superpowers like Brazil, Russia, India and China
∙ Express entrance at Registration desk
Premier Seating Easy Ways to Register
(BRIC), and the environment have all simultaneously converged. Add all this to the new level of interlocking fragility created by
technology and globalization and a new, un-chartered economic landscape reveals itself.
∙ Exclusive premier seating in the front rows of
the room
Phone
+202 2671 7523/4/5
Free Book 9 am - 6 pm [GMT+2]
Smart companies are increasing their emphasis on quality, service, speed, and customisation as value differentiators. They are
strengthening their brand. They are building strong working relationships between marketing, the sales force, the new product ∙ Receive a copy of professor Kotler’s
recently published book, Chaotics: Fax
developers, and the business strategy team. They are providing excellent service to their customers, suppliers and distributors so the business of managing and +202 2671 7127
that the company and its partners outperform their competitors. marketing in the age of turbulence!
Meet Philip Kotler
∙
Come to this seminar where I will share with you the latest ideas on strategic and tactical marketing and how these ideas will equip Email
Private book signing
∙
register@awarenessweb.com
you and your partners to deal with the “New World Order”, to manage risk and uncertainty and exploit turbulence for the opportu- Meet & Greet
nity it really is and most importantly to win and dominate your chosen markets.
∙ Personal speaker Q & A
Enhanced Networking Opportunities
Philip Kotler ∙ Enjoy a private lunch exclusive for the event
VIPs