This document discusses affiliate marketing programs. It explains that affiliate marketing involves rewarding affiliates for each visitor or subscriber they generate. Affiliates promote products through their websites but do not directly sell them. The document outlines benefits of affiliate programs such as them being a cost-effective way for merchants to generate e-commerce revenue without hassle, while only paying affiliates based on performance. It also describes how affiliate networks work with a network administrator, affiliate coordinator and affiliates, and provides examples of simple and complex affiliate models.

1. AFFILIATE MARKETING PROGRAMS

3. What is affiliate marketing
 Affiliate marketing is a popular way to promote businesses on he internet
 An affiliate is rewarded for each visitor or subscriber found through their efforts.
 Essentially ,this a modern version the finder’s fee.

4. Why Affiliate Marketing?
 Affiliate marketing works well for he merchant since no fees are paid to he
affiliates until they see results .
 Affiliate marketing has been the vehicle of success for many companies and the
increase in revenue is usually a quarter of a vendor’s online revenue .

5. How affiliates work
 Affiliates promote product via internet website.
 Visitors to website request information from manufacturer via enquiry from with
ID
 Affiliates only promote, do no sell directly

7. Benefits Of Having An Affiliate Program?
 A cost effective medium in which to deliver brand awareness
 Creates brand loyalty by a personal approach through an individual web
site
 Enables merchants to produce e-commerce revenue without the hassle

8. Importance Of An Affiliate Program?
 Only pay for performance: not CPM or CPC, CPA – cost per desired action (like a
sale)
 Brand loyalty and recognition
 Provide a springboard for BizDev partnerships
 Low customer acquisition cost (remember, paying only for performance)

9. Additional Benefits Of Having An Affiliate
Program?
 Test promotions, offers and creative – optimize for other marketing efforts
 Identify and test new markets
 Identify strategic partners

10. Affiliate marketing

11. Affiliate Network
 Within an affiliate network there is a network administrator, affiliate coordinator,
and affiliate.
 An example is how DecoNetwork (network administrator) provides Brilliant
Promoting (affiliate coordinator) with an affiliate network to give away free
ecommerce websites to affiliate clients like DECA chapters and students.
 Affiliate marketing programs are great for young business professionals who want
to test the waters of entrepreneurship as there is typically little to no risk.

12. Affiliate Models
 There are many different types of affiliate marketing models, which can be simple
or complicated.
 A simple example would be an affiliate directory as there are only the directory
and the affiliate.
 An example of a complex affiliate model is an affiliate network, which is typically
comprised of 2-3 parties, all sharing a commission for every sale.

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