Digital Marketing Strategy by Nainika Bhadech - Nirav Modi

2. About the brand

4. Marketing strategy

5. Facebook

6. Celebrity feature posts

7. #SayYesForever

8. Quote engagement
posts to promote the
campaign

9. Regular engagement
post with product
update

10. Instagram

11. Celebrity features

12. Event posts

13. Video feature of the event

15. #SayYesForever

16. Continuous grid posts

17. Countdown posts,
engagement by
information about
the brand

18. Magazine Features

19. Twitter

20. Billboards

21. Exhibitions

23. Competitive analysis

24. Major Competitors
Global competitor National Competitor

25. 1,15,686 46.1K 1657
37 videos
3,47,781 807K 60K 5166
87 videos
86,843 27.5K 702K 157
5 videos

27. #HWSecrets Campaign

28. #BrilliantlyInLove
Campaign

29. #BrilliantlyInLove
Campaign posts

32. Location mention

33. Christmas collection posts
New year / winter
collection posts

34. Celebrity and event
feature posts

37. Contest engagement post

38. Innovative product collection

39. Sneak peak posts for
upcoming jewelry

40. Celebrity feature posts

41. Recognition updates

42. Personal life posts

43. Twitter
engagement by
participating in
social events

45. Referral blog posts

47. Festive based collection

48. Personally showcasing the collection

49. Twitter Engagement

50. Target audience

51. Name: Rishabh Mehra.
Gender: Male.
Age: 28
Income: Approximately earns 60-70K
every month.
Works with father in their Textile
Business.
Location: Mumbai (Bandra)
Additional Details:
The only son. Has recently got engaged.
Is very outgoing and has a large social
circle.
Is very brand conscious.
Travels very often.
Likes to keep up with fashion trends.

52. Name: Shivani Joshi.
Gender: Female.
Age: 32
Income: Earns 70K every month.
Works as an Financial Analyst.
Location: Mumbai (Juhu)
Additional Details:
Has recently got married.
Recently promoted to VP.
Likes to wear smart office wear and
chic accessories.
Follows lifestyle and beauty blogs.
Prefers to shop online.

53. Name: Sunita Bajaj.
Gender: Female.
Age: 48
Income: Housewife.
Location: Mumbai (Worli)
Additional Details:
Has a daughter in early 20s.
Flower arrangement as a hobby.
Likes visit exhibitions and see
latest trends.
Likes to keep up her image and
status in social gatherings.
Jewelry enthusiast.

54. Seo audit

67. Keywords planning

69. Ranks 1st for diamond bracelets

70. Keywords the brand can use to rank 1st

71. • Diamond Ring
• Engagement Ring
• Diamond earrings
• Diamond pendants
• Designer engagement rings
• Diamond engagement rings
• Wedding rings
• Designer jewelry
• Cushion cut rings
• Diamond necklace

72. Page 1 of Google
Diamond rings

73. Not found even on
the 6th page of
Google

75. Not found even on the
6th page of the Google
search results

76. No search results for
cushion cut rings on upto
10 pages

78. No search results for :
• diamond engagement rings
• wedding rings
• designer jewelry

79. Social platform presence

81. Campaigns

82. #LetsBringRetroBack

83. #LetsBringRetroBack

84. #LetsBringRetroBack

85. #MyRock

86. #MyRock

87. #MyRock

88. #CelebratingHer

89. #CelebratingHer

90. #CelebratingHer

91. Content bucket

92. blogs Celebrity posts
Product posts Trending topics
• Tips
• Innovation
• Latest trends
• To-Dos
• Dos & Don’ts
• New Collections
• Variations
• Additions
• Campaign
• Festive products
• Magazine Features
• Event update
• Style Statements
• Sponsorships
• Appreciation
• Innovations
• Latest trend
• Celebrity in talk
• Fashion trend
• Accessory trend

93. festivals
Engaging
quote posts
reviews
videos
• Greetings
• Product Collections
• Festive colors
• Special products
• Campaign
based quotes
• Famous
peoples’ quotes
• Words by the
founder
• Customer feedbacks
• Employee feelings
• Emotional
engagement
• Events cover
• In the process
works
• Journey of the
brand
• Customer
emotions

94. Brand mood board

95. MOOD BOARD

96. FONTS
LOGOS

97. Blog campaign

98. ² 10 must haves accessories for you this wedding season.
² See what’s in Sherry’s to go wedding clutch this season!
² 7 tips to make sure you get every head turning at that
wedding you’re going for.
² 10 places you didn’t know that have chandbali’s that are
a steal!
² 12 ways you can rock the minimalistic chic Indian look!

99. Email marketing strategy

100. Engagement Email
Follow-up Email
Wishing them
Informing them about the products
Greeting Email
If they do
not respond

101. • Email1: Greeting email.
– Hey! We’re going to help you be HUSBAND NO.1 !
• Email 2: Product/collection information.
– Let’s help you sweep her off her feet again with the perfect gift this
anniversary.
• Email 3: Wishing them.
– Wish you a beautiful anniversary full of love!
• Email 4: Follow up email.
– We hope your anniversary was as bright and sparkly as you wished it
be!
• Email 5: Engagement email.
– It’s always a good idea to make this festival a little more bright &
shiny!

102. Influencer management

103. Rhea Kapoor.
Have her style Sonam
Kapoor for a feature

104. Masoom Minawala.
Have a blog post by her about
how she uses the pendants or
the rings in her everyday
couture

105. Scherezade Shroff Talwar.
Have a featured lookbook by
her

106. Pusarla Venkata Sindhu.
Have her exclusively feature
and promote the jewelry for
an event

107. Ekta Kapoor.
Help with promotions
and sponsorships on the
TV platforms and award
functions

108. ONLINE PLATFORMS

111. E magazines

113. Dedicated Jewelry Blogs

115. Customer Feedback

116. Jewelry Certification Platforms

117. Media budget
GOOGLE ADS FACEBOOK & INSTAGRAM ADS
20K per Month 30k per Month
10k per Ad for Days each

118. Facebook Ad 1
Target Audience

119. Audience potential

120. Placements

121. Budget

122. Bid Amount

123. Facebook carousel Ad

125. Facebook Ad 2
Target Audience

126. Audience potential

127. Placements

128. Budget

129. Bid Amount

130. Facebook Like Page Ad

132. Facebook Ad 3
Target Audience

133. Audience potential

134. Placements

135. Budget

138. Facebook Click to website Ad

139. Facebook Click to
website Ad link

140. h4ps://nainikab.wixsite.com/niravmodisample

141. Google ads

142. Google search ad for solitaire ring and engagement rings

143. Google search ad for diamond rings

144. Display ads

145. Thank You.