Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

How should companies integrate channels and mange channel conflict

How should channels be designed

How should a company choose the most attractive target markets?

What are the differences in positioning and branding with a small business ?

How are brands successfully differentiated ?

What are the major steps in developing effective communication?

How do marketers identify and analyze competition?

What is the role of marketing communication?

How can a firm develop and establish an effective positioning in the market?

How can companies use packaging, labelling, warranties and guarantees as market tools

How can companies combine products to create strong co brands or ingredient brands

Why is product design important and what factors affect a good design

How can a company build and manage its product mix and product lines

How can companies differentiate products

What are the characteristics of products and how do marketers classify products

How do business buyers make their decisions?

Why is marketing important

What is the scope of marketing

What are the tasks necessary for successful marketing management

How has marketing management changed in recent years