4. Factors That Draw Companies
To International Market
• Better Profit Opportunities
• Large Customer Base
• Reduce Dependency on a Market
• Counterattack Global Competitors
• Encouraging Government Policies
8. • Irregular Export Activities
• Export via Independent Representatives
• Establishment of one or more sales subsidiaries
• Establishment of Product facilities abroad
The Internationalization Process
9. To Establish As A Global Organization
Company needs to Optimize its
Sourcing, Financing
Manufacturing and Marketing