1. What are the requirements for
effective segmentation?
1.Measurable
Size can be measured

2. Purchasing power
How much purchasing capacity company
has for effective segmentation?

3. Characteristics of segments is necessary for effective
segmentation

4. 2.

5. Segments should be large homogeneous
group with tailored marketing program
Eg:Manufacturer develops car who are less
than four feet tall

6. Segments should effectively
reached and served3.

7. Segments should be conceptually distinguishable and
respond differently to different marketing elements

8. If married and unmarried woman respond to similarly to
same perfume they do not constitute same elements

9. 4.Actionable
Effective program should be formulated for attracting
&serving segments

10. Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern