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@ IJTSRD | Available Online @ www.ijtsrd.com
ISSN No: 2456
International
Research
A Study on Investors' Perception Towards
Mutual Funds and its Scopes in India
Dr. G. Balamurugan
Assistant Professor, Department of Management
Studies, Anna University (BIT Campus),
Thiruchirappalli, Tamil Nadu, India
ABSTRACT
This study on Investors perception towards and
development and progress of Mutual Fund
investments. The mutual fund investors’ behaviors
also the researcher concentrates only the urban
investors. The rural investor`s views are completely
excluded from the study. The mutual fund
investments in relation to investor’s behavior.
Investors’ opinion and perception has been studied
relating to various issues like type of mutual fund
scheme, investors’ opinion relating to factors that
attract them to invest in mutual funds.
investment avenues are available to investors. Mutual
funds also offer good investment opportunities to the
investors. Like all other investments, they also carry
certain risks. The investors should compare the risks
and expected yields after adjustment of tax on various
instruments while taking investment decisions.
Keywords: Mutual fund, investors’ perception, scope
in mutual fund
INTRODUCTION
In finance, Investment is the employment of funds on
assets with an aim to earn an income and/or capital
appreciation. Investment has two attributes namely
risk and return, while time is an invisible factor. The
sacrifice of money today is certain and retu
is uncertain. The uncertainty of earning the expected
future returns is risk factor in investment. Therefore,
an investment is commitment of funds today with an
expectation of some returns over a period of time. The
risk is undertaken with a view to reap some return
from the investment in future. Different investment
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018
ISSN No: 2456 - 6470 | www.ijtsrd.com | Volume
International Journal of Trend in Scientific
Research and Development (IJTSRD)
International Open Access Journal
A Study on Investors' Perception Towards
Mutual Funds and its Scopes in India
Management
Studies, Anna University (BIT Campus),
Thiruchirappalli, Tamil Nadu, India
M. Rangeela
Final Year Student, Department of Management
Studies, Anna University (BIT Campus),
Thiruchirappalli, Tamil Nadu, India
This study on Investors perception towards and recent
and progress of Mutual Fund
investments. The mutual fund investors’ behaviors
also the researcher concentrates only the urban
investors. The rural investor`s views are completely
The mutual fund
investments in relation to investor’s behavior.
ion and perception has been studied
relating to various issues like type of mutual fund
scheme, investors’ opinion relating to factors that
attract them to invest in mutual funds. Different
investment avenues are available to investors. Mutual
ffer good investment opportunities to the
investors. Like all other investments, they also carry
certain risks. The investors should compare the risks
and expected yields after adjustment of tax on various
instruments while taking investment decisions.
Mutual fund, investors’ perception, scope
In finance, Investment is the employment of funds on
assets with an aim to earn an income and/or capital
appreciation. Investment has two attributes namely
risk and return, while time is an invisible factor. The
sacrifice of money today is certain and return in future
is uncertain. The uncertainty of earning the expected
future returns is risk factor in investment. Therefore,
an investment is commitment of funds today with an
expectation of some returns over a period of time. The
iew to reap some return
from the investment in future. Different investment
avenues are available to investors. Mutual funds also
offer good investment opportunities to the investors.
Like all other investments, they also carry certain
risks. The investors should compare the risks and
expected yields after adjustment of tax on various
instruments while taking investment decisions. The
investors may seek advice from experts and
consultants including agents and distributors of
mutual funds schemes while ma
decisions.
Investment in mutual fund
Mutual Fund firms collect cash from willing investors
and invest it in share market. The stock market,
mutual fund investment are also entitled for various
market risks but with a fair share of profits.
The mutual fund schemes based on all or some of the
following condition:
 Long term and Short Term Performance
 Consistency in Returns
 Performance during bullish and bearish phases
 Fund Managers performance with the fund's
operations
The above points are clarity, securitization deals are
best to the pre-tax claims period. The Budget has
provided to exempt securitization Trusts from taxes.
The cost advantage that mutual funds offered to
investors has been slightly reduced to "revive" the
fortunes of the industry. The Securities and Exchange
Board of India (SEBI) recently changed rules to
Apr 2018 Page: 668
6470 | www.ijtsrd.com | Volume - 2 | Issue – 3
Scientific
(IJTSRD)
International Open Access Journal
A Study on Investors' Perception Towards
Rangeela
Final Year Student, Department of Management
Studies, Anna University (BIT Campus),
Thiruchirappalli, Tamil Nadu, India
avenues are available to investors. Mutual funds also
offer good investment opportunities to the investors.
Like all other investments, they also carry certain
ors should compare the risks and
expected yields after adjustment of tax on various
instruments while taking investment decisions. The
investors may seek advice from experts and
consultants including agents and distributors of
mutual funds schemes while making investment
Mutual Fund firms collect cash from willing investors
and invest it in share market. The stock market,
mutual fund investment are also entitled for various
market risks but with a fair share of profits.
The mutual fund schemes based on all or some of the
Long term and Short Term Performance
Performance during bullish and bearish phases
Fund Managers performance with the fund's
e clarity, securitization deals are
tax claims period. The Budget has
provided to exempt securitization Trusts from taxes.
The cost advantage that mutual funds offered to
investors has been slightly reduced to "revive" the
industry. The Securities and Exchange
recently changed rules to
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Page: 669
encourage the mutual fund industry to increase its
reach beyond the large cities. The result is a slightly
higher cost for investors.
The Mutual Fund is one of the financial instruments
in capital market, here the study based on the
empirical investigation on the performance of
monthly income scheme in Indian Mutual Fund
Industry, main purpose of the study is to identify
which of the month income scheme provided highest
return and minimize the risk. Research need because
of the capital market is unexpected volatility and
some time reaction was positive and negative.
Investment Decisions
When considering investment opportunities, the first
challenge that almost every investor faces is a
plethora of options. From stocks, bonds, shares,
money market securities, to the right combination of
two or more of these, however, every option presents
so why should investors consider mutual funds over
others to achieve their investment goals?
Mutual funds allow investors to pool in their money
for a diversified selection of securities, managed by a
professional fund manager. It offers an array of
innovative products like fund of funds, exchange-
traded funds, Fixed Maturity Plans, Sectored Funds
and many more. Whether the objective is financial
gains or convenience, mutual funds offer many
benefits to its investor.
Types of Mutual Fund
The mutual fund industry of India is continuously
evolving. Along the way, several industry bodies are
also investing towards investor education. Yet,
according to a report by Boston Analytics, less than
10% of our households consider mutual funds as an
investment avenue. It is still considered as a high-risk
option. In fact, a basic inquiry about the types of
mutual funds reveals that these are perhaps one of the
most flexible, comprehensive and hassle free modes
of investments that can accommodate various types of
investor needs.
Various types of mutual funds categories are designed
to allow investors to choose a scheme based on the
risk they are willing to take, the investable amount,
their goals, the investment term, etc.
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456
@ IJTSRD | Available Online @ www.ijtsrd.com
Indian mutual industry opportunity and
challenges
Scope for Mutual Fund
How do mutual funds work?
A mutual fund is a company that pools investors’
money to make multiple types of investments, known
as the portfolio. Stocks, bonds, and
market funds are all examples of the types of
investments that may make up a mutual fund. “A
Mutual Fund is an ideal investment vehicle where a
number of investors come together to pool their
money with common investment goal. Each Mutual
Fund with different type of schemes is managed by
respective Asset Management Company (AMC). An
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018
Indian mutual industry opportunity and
A mutual fund is a company that pools investors’
money to make multiple types of investments, known
Stocks, bonds, and money
funds are all examples of the types of
investments that may make up a mutual fund. “A
eal investment vehicle where a
number of investors come together to pool their
money with common investment goal. Each Mutual
Fund with different type of schemes is managed by
respective Asset Management Company (AMC). An
investor can invest his money in o
of Mutual Fund according to his choice and becomes
the unit holder of the scheme. The invested money in
a particular scheme of a Mutual Fund is then invested
by fund manager in different types of suitable stock
and securities, bonds and money market instruments.
Each Mutual Fund is managed by qualified
professional man, who uses this money to create a
portfolio which includes stock and shares, bonds, gilt,
money-market instruments or combination of all.
Thus Mutual Fund will diversify you
variety of investment vehicles. Mutual Fund offers an
investor to invest even a small amount of money.
Different avenues of investment
The mutual fund operation flow chart
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
Apr 2018 Page: 670
investor can invest his money in one or more schemes
of Mutual Fund according to his choice and becomes
the unit holder of the scheme. The invested money in
a particular scheme of a Mutual Fund is then invested
by fund manager in different types of suitable stock
money market instruments.
Each Mutual Fund is managed by qualified
professional man, who uses this money to create a
portfolio which includes stock and shares, bonds, gilt,
market instruments or combination of all.
Thus Mutual Fund will diversify your portfolio over a
variety of investment vehicles. Mutual Fund offers an
investor to invest even a small amount of money.
Different avenues of investment
The mutual fund operation flow chart
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Page: 671
A Mutual Fund is a single portfolio of investments
where investors put their money to be managed by an
asset management company on behalf of its many
investors. This allows each investor access to a
professional managed pool of funds.
Fund Manager invests the fund’s capital in profitable
avenues and attempt to earn a return for the fund’s
investors. The income earned through these
investments and the capital appreciation realized is
shared by its unit holders in proportion to the number
of units owned by them.
The flow chart describes broadly the working of a
mutual fund
Constrains for individual investors
Individuals and corporate investors can invest
directly, without professional oversight, in the market.
However, they face the following constraints:
 Lack of expertise to understand and forecast
market trends
 Lack of time for an in depth analysis of the
various investment avenues or instruments
available in the market
 Lengthy procedures for account opening, order
placement, execution, delivery, etc.
 Inability to accurately monitor the rapidly
changing market
 Inability to diversify by investing in more than
one company shares.
Now a day, mutual fund is gaining its popularity, with
the emphasis on increase in domestic savings and
improvement in deployment of investment through
markets, the need and scope for mutual fund operation
has increased tremendously. An ordinary investor
who applies for share in a public issue of any
company is not assured of any firm allotment. But
mutual funds who subscribe to the capital issue made
by companies get firm allotment of shares. Mutual
fund latter sell these shares in the same market and to
the Promoters of the company at a much higher price.
Hence, mutual fund creates the investors’ confidence.
CONCLUSION
Today a lot of investment opportunities are available
to the investors in the financial markets. Running a
successful mutual fund requires complete
understanding of the peculiarities of the small
investors. This study has made as an attempt to
understand the financial behaviors of mutual fund
investors in connection with the scheme preference
and selection. This paper will be useful to the mutual
fund to understand the investor’s perception towards
mutual fund investments and the study would also be
informative to the investors.
REFERENCES
1. Aggarwal, N and Gupta, M (2007) “Performance
of Mutual Funds in India: An Empirical Study”,
The Icfai Journal of Applied Finance, Vol.13,
No.9, pp.5-16.
2. Bansal, L.K (1996), “Mutual Funds Management
and Working” Deep and Deep publications, New
Delhi, pp 34-39.
3. Bharma, S (2007), “Myths Of Systematic
Investment Plan”, Mutual Funds In India (ed.by
Dutta Abhijit), Wisdom Publications, New Delhi,
pp.91-92.
4. Bodla, B S and Bishnoi, S (2008), “Emerging
Trends of Mutual Funds in India: A Study across
Category and type of schemes, “Journal of Indian
Management and Strategy, Vol.13, p-15.
5. Chandra, P (1995) “The Investment Game: How
to Win?” Tata Mc Graw Hill, New Delhi Gilkar,
N.A (2002), “Investors Perceptions of Mutual
Funds: An Investigation”, the Business Review,
Vol.9, No.1, pp 26-35.
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
@ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Page: 672
6. Gupta, A (2000)," Investment Performance of
Indian Mutual Funds: An Empirical Study",
Finance India, Vol.XIV, No.3, pp.833-866.
7. Mishra (1987) “The Dawn of Mutual Funds:
Exciting Investment Opportunities Ahead”
Journal of commerce, September, pp.12-18.
8. Panda, T.K and Tripathy, N.P (2001),"Customers
Orientation in Designing Mutual Fund Products”,
The ICFAI Journal Of Applied Finance, Vol.7,
No.4, pp.20-28.
9. Pasricha, J.S and Jain, S (2005) “Performance
Evaluation of Mutual Funds”, Punjab Journal of
Business Studies, Vol.1, No.1, pp.102-110.
10. Singh, Y.P and Vanita (2002), “Mutual Funds
Investors Perceptions and Preferences: A Survey”,
the Indian Journal of Commerce”, Vo55, P-8.
11. Sudalaimuthu, S and Kumar, P S (2008), “A
Study on Investors’ Perceptions towards Mutual
Fund Investments”, Management Trends, Vol.5,
No.1, p-106.
12. Tripathy, N.P (2004) “An Empirical Analysis of
Performance Evaluation of Mutual Funds In India:
A Study of Equity Linked Saving Schemes”, The
Icfai Journal of Applied Finance, Vol.10, No.7,
pp.36-54.
13. Vanniarajan, T et.al (2008)"Factors Leading To
Mutual Funds Purchases; A customer segment
Analysis, Indian Journal of Accounting, Vol.
XXXVII(2), PP.66-76

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A Study on Investors' Perception Towards Mutual Funds and its Scopes in India

  • 1. @ IJTSRD | Available Online @ www.ijtsrd.com ISSN No: 2456 International Research A Study on Investors' Perception Towards Mutual Funds and its Scopes in India Dr. G. Balamurugan Assistant Professor, Department of Management Studies, Anna University (BIT Campus), Thiruchirappalli, Tamil Nadu, India ABSTRACT This study on Investors perception towards and development and progress of Mutual Fund investments. The mutual fund investors’ behaviors also the researcher concentrates only the urban investors. The rural investor`s views are completely excluded from the study. The mutual fund investments in relation to investor’s behavior. Investors’ opinion and perception has been studied relating to various issues like type of mutual fund scheme, investors’ opinion relating to factors that attract them to invest in mutual funds. investment avenues are available to investors. Mutual funds also offer good investment opportunities to the investors. Like all other investments, they also carry certain risks. The investors should compare the risks and expected yields after adjustment of tax on various instruments while taking investment decisions. Keywords: Mutual fund, investors’ perception, scope in mutual fund INTRODUCTION In finance, Investment is the employment of funds on assets with an aim to earn an income and/or capital appreciation. Investment has two attributes namely risk and return, while time is an invisible factor. The sacrifice of money today is certain and retu is uncertain. The uncertainty of earning the expected future returns is risk factor in investment. Therefore, an investment is commitment of funds today with an expectation of some returns over a period of time. The risk is undertaken with a view to reap some return from the investment in future. Different investment @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 ISSN No: 2456 - 6470 | www.ijtsrd.com | Volume International Journal of Trend in Scientific Research and Development (IJTSRD) International Open Access Journal A Study on Investors' Perception Towards Mutual Funds and its Scopes in India Management Studies, Anna University (BIT Campus), Thiruchirappalli, Tamil Nadu, India M. Rangeela Final Year Student, Department of Management Studies, Anna University (BIT Campus), Thiruchirappalli, Tamil Nadu, India This study on Investors perception towards and recent and progress of Mutual Fund investments. The mutual fund investors’ behaviors also the researcher concentrates only the urban investors. The rural investor`s views are completely The mutual fund investments in relation to investor’s behavior. ion and perception has been studied relating to various issues like type of mutual fund scheme, investors’ opinion relating to factors that attract them to invest in mutual funds. Different investment avenues are available to investors. Mutual ffer good investment opportunities to the investors. Like all other investments, they also carry certain risks. The investors should compare the risks and expected yields after adjustment of tax on various instruments while taking investment decisions. Mutual fund, investors’ perception, scope In finance, Investment is the employment of funds on assets with an aim to earn an income and/or capital appreciation. Investment has two attributes namely risk and return, while time is an invisible factor. The sacrifice of money today is certain and return in future is uncertain. The uncertainty of earning the expected future returns is risk factor in investment. Therefore, an investment is commitment of funds today with an expectation of some returns over a period of time. The iew to reap some return from the investment in future. Different investment avenues are available to investors. Mutual funds also offer good investment opportunities to the investors. Like all other investments, they also carry certain risks. The investors should compare the risks and expected yields after adjustment of tax on various instruments while taking investment decisions. The investors may seek advice from experts and consultants including agents and distributors of mutual funds schemes while ma decisions. Investment in mutual fund Mutual Fund firms collect cash from willing investors and invest it in share market. The stock market, mutual fund investment are also entitled for various market risks but with a fair share of profits. The mutual fund schemes based on all or some of the following condition:  Long term and Short Term Performance  Consistency in Returns  Performance during bullish and bearish phases  Fund Managers performance with the fund's operations The above points are clarity, securitization deals are best to the pre-tax claims period. The Budget has provided to exempt securitization Trusts from taxes. The cost advantage that mutual funds offered to investors has been slightly reduced to "revive" the fortunes of the industry. The Securities and Exchange Board of India (SEBI) recently changed rules to Apr 2018 Page: 668 6470 | www.ijtsrd.com | Volume - 2 | Issue – 3 Scientific (IJTSRD) International Open Access Journal A Study on Investors' Perception Towards Rangeela Final Year Student, Department of Management Studies, Anna University (BIT Campus), Thiruchirappalli, Tamil Nadu, India avenues are available to investors. Mutual funds also offer good investment opportunities to the investors. Like all other investments, they also carry certain ors should compare the risks and expected yields after adjustment of tax on various instruments while taking investment decisions. The investors may seek advice from experts and consultants including agents and distributors of mutual funds schemes while making investment Mutual Fund firms collect cash from willing investors and invest it in share market. The stock market, mutual fund investment are also entitled for various market risks but with a fair share of profits. The mutual fund schemes based on all or some of the Long term and Short Term Performance Performance during bullish and bearish phases Fund Managers performance with the fund's e clarity, securitization deals are tax claims period. The Budget has provided to exempt securitization Trusts from taxes. The cost advantage that mutual funds offered to investors has been slightly reduced to "revive" the industry. The Securities and Exchange recently changed rules to
  • 2. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Page: 669 encourage the mutual fund industry to increase its reach beyond the large cities. The result is a slightly higher cost for investors. The Mutual Fund is one of the financial instruments in capital market, here the study based on the empirical investigation on the performance of monthly income scheme in Indian Mutual Fund Industry, main purpose of the study is to identify which of the month income scheme provided highest return and minimize the risk. Research need because of the capital market is unexpected volatility and some time reaction was positive and negative. Investment Decisions When considering investment opportunities, the first challenge that almost every investor faces is a plethora of options. From stocks, bonds, shares, money market securities, to the right combination of two or more of these, however, every option presents so why should investors consider mutual funds over others to achieve their investment goals? Mutual funds allow investors to pool in their money for a diversified selection of securities, managed by a professional fund manager. It offers an array of innovative products like fund of funds, exchange- traded funds, Fixed Maturity Plans, Sectored Funds and many more. Whether the objective is financial gains or convenience, mutual funds offer many benefits to its investor. Types of Mutual Fund The mutual fund industry of India is continuously evolving. Along the way, several industry bodies are also investing towards investor education. Yet, according to a report by Boston Analytics, less than 10% of our households consider mutual funds as an investment avenue. It is still considered as a high-risk option. In fact, a basic inquiry about the types of mutual funds reveals that these are perhaps one of the most flexible, comprehensive and hassle free modes of investments that can accommodate various types of investor needs. Various types of mutual funds categories are designed to allow investors to choose a scheme based on the risk they are willing to take, the investable amount, their goals, the investment term, etc.
  • 3. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456 @ IJTSRD | Available Online @ www.ijtsrd.com Indian mutual industry opportunity and challenges Scope for Mutual Fund How do mutual funds work? A mutual fund is a company that pools investors’ money to make multiple types of investments, known as the portfolio. Stocks, bonds, and market funds are all examples of the types of investments that may make up a mutual fund. “A Mutual Fund is an ideal investment vehicle where a number of investors come together to pool their money with common investment goal. Each Mutual Fund with different type of schemes is managed by respective Asset Management Company (AMC). An International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456 @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Indian mutual industry opportunity and A mutual fund is a company that pools investors’ money to make multiple types of investments, known Stocks, bonds, and money funds are all examples of the types of investments that may make up a mutual fund. “A eal investment vehicle where a number of investors come together to pool their money with common investment goal. Each Mutual Fund with different type of schemes is managed by respective Asset Management Company (AMC). An investor can invest his money in o of Mutual Fund according to his choice and becomes the unit holder of the scheme. The invested money in a particular scheme of a Mutual Fund is then invested by fund manager in different types of suitable stock and securities, bonds and money market instruments. Each Mutual Fund is managed by qualified professional man, who uses this money to create a portfolio which includes stock and shares, bonds, gilt, money-market instruments or combination of all. Thus Mutual Fund will diversify you variety of investment vehicles. Mutual Fund offers an investor to invest even a small amount of money. Different avenues of investment The mutual fund operation flow chart International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 Apr 2018 Page: 670 investor can invest his money in one or more schemes of Mutual Fund according to his choice and becomes the unit holder of the scheme. The invested money in a particular scheme of a Mutual Fund is then invested by fund manager in different types of suitable stock money market instruments. Each Mutual Fund is managed by qualified professional man, who uses this money to create a portfolio which includes stock and shares, bonds, gilt, market instruments or combination of all. Thus Mutual Fund will diversify your portfolio over a variety of investment vehicles. Mutual Fund offers an investor to invest even a small amount of money. Different avenues of investment The mutual fund operation flow chart
  • 4. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Page: 671 A Mutual Fund is a single portfolio of investments where investors put their money to be managed by an asset management company on behalf of its many investors. This allows each investor access to a professional managed pool of funds. Fund Manager invests the fund’s capital in profitable avenues and attempt to earn a return for the fund’s investors. The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. The flow chart describes broadly the working of a mutual fund Constrains for individual investors Individuals and corporate investors can invest directly, without professional oversight, in the market. However, they face the following constraints:  Lack of expertise to understand and forecast market trends  Lack of time for an in depth analysis of the various investment avenues or instruments available in the market  Lengthy procedures for account opening, order placement, execution, delivery, etc.  Inability to accurately monitor the rapidly changing market  Inability to diversify by investing in more than one company shares. Now a day, mutual fund is gaining its popularity, with the emphasis on increase in domestic savings and improvement in deployment of investment through markets, the need and scope for mutual fund operation has increased tremendously. An ordinary investor who applies for share in a public issue of any company is not assured of any firm allotment. But mutual funds who subscribe to the capital issue made by companies get firm allotment of shares. Mutual fund latter sell these shares in the same market and to the Promoters of the company at a much higher price. Hence, mutual fund creates the investors’ confidence. CONCLUSION Today a lot of investment opportunities are available to the investors in the financial markets. Running a successful mutual fund requires complete understanding of the peculiarities of the small investors. This study has made as an attempt to understand the financial behaviors of mutual fund investors in connection with the scheme preference and selection. This paper will be useful to the mutual fund to understand the investor’s perception towards mutual fund investments and the study would also be informative to the investors. REFERENCES 1. Aggarwal, N and Gupta, M (2007) “Performance of Mutual Funds in India: An Empirical Study”, The Icfai Journal of Applied Finance, Vol.13, No.9, pp.5-16. 2. Bansal, L.K (1996), “Mutual Funds Management and Working” Deep and Deep publications, New Delhi, pp 34-39. 3. Bharma, S (2007), “Myths Of Systematic Investment Plan”, Mutual Funds In India (ed.by Dutta Abhijit), Wisdom Publications, New Delhi, pp.91-92. 4. Bodla, B S and Bishnoi, S (2008), “Emerging Trends of Mutual Funds in India: A Study across Category and type of schemes, “Journal of Indian Management and Strategy, Vol.13, p-15. 5. Chandra, P (1995) “The Investment Game: How to Win?” Tata Mc Graw Hill, New Delhi Gilkar, N.A (2002), “Investors Perceptions of Mutual Funds: An Investigation”, the Business Review, Vol.9, No.1, pp 26-35.
  • 5. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 3 | Mar-Apr 2018 Page: 672 6. Gupta, A (2000)," Investment Performance of Indian Mutual Funds: An Empirical Study", Finance India, Vol.XIV, No.3, pp.833-866. 7. Mishra (1987) “The Dawn of Mutual Funds: Exciting Investment Opportunities Ahead” Journal of commerce, September, pp.12-18. 8. Panda, T.K and Tripathy, N.P (2001),"Customers Orientation in Designing Mutual Fund Products”, The ICFAI Journal Of Applied Finance, Vol.7, No.4, pp.20-28. 9. Pasricha, J.S and Jain, S (2005) “Performance Evaluation of Mutual Funds”, Punjab Journal of Business Studies, Vol.1, No.1, pp.102-110. 10. Singh, Y.P and Vanita (2002), “Mutual Funds Investors Perceptions and Preferences: A Survey”, the Indian Journal of Commerce”, Vo55, P-8. 11. Sudalaimuthu, S and Kumar, P S (2008), “A Study on Investors’ Perceptions towards Mutual Fund Investments”, Management Trends, Vol.5, No.1, p-106. 12. Tripathy, N.P (2004) “An Empirical Analysis of Performance Evaluation of Mutual Funds In India: A Study of Equity Linked Saving Schemes”, The Icfai Journal of Applied Finance, Vol.10, No.7, pp.36-54. 13. Vanniarajan, T et.al (2008)"Factors Leading To Mutual Funds Purchases; A customer segment Analysis, Indian Journal of Accounting, Vol. XXXVII(2), PP.66-76