“The Digital economy in Europe - from eCommerce to Social Networking”

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“The Digital economy in Europe - from eCommerce to Social Networking” Presentation given at the ACSEL conference on Social Networking in February 2009. See blog post here: http://www.innoparticularorder.com/recent-speaking-acsel-in-paris-and-econsultancy-in-london/

Empresariales Tecnología

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UK - Europe’s biggest ecommerce market - Highest spending. - Most active/recent Source: ACSEL, Nielsen

Why ‘social’? ,[object Object],[object Object],[object Object],[object Object]

Impact of ‘social’ on shopping/ecommerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ratings and Reviews ,[object Object],[object Object],[object Object],[object Object],83.85% higher conversion (20+ reviews)

Style-setters ,[object Object],[object Object],[object Object],[object Object]

Influencing design and production ,[object Object],[object Object],[object Object]

Influencing design and production ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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