5. “User experience isn't a layer or
component of a product or service. It's
really about the design of whole systems
and their interconnections.”
Andrew Hinton
Information architect
The Understanding Group
11. “While usability is important, its focus on
efficiency and effectiveness seems to
blur the other important factors in UX,
which include learnability and visceral and
behavioral emotional responses to the
products and services we use.”
David Malouf
Professor of interaction design
Savannah College of Art & Design
12. Facets of the User Experience
http://semanticstudios.com/publications/semantics/000029.php
13. Facets of the User Experience
http://yfrog.com/h3j8sp
15. “User experience design is not limited to
the confines of the computer. It doesn't
even need a screen... User experience is
any interaction with any product, any
artifact, any system.”
Bill DeRouchey
Creative Director
Simple
18. “We just can’t always do what is best for
the users. there are a set of business
objectives that are needing to be met—
and we’re designing to that, as well.”
Russ Unger
Senior UX lead
GE Capital
21. “User experience design isn't a
checkbox. You don't do it and then move
on. It needs to be integrated into
everything you do.”
Liz Danzico
Chair, MFA in Interaction Design
School of Visual Arts in NYC
23. THE USER-CENTERED DESIGN OF DIGITAL PRODUCTS
SOLUTIONS
Current state
Future state
Write user-centered
It stands almost complete
and finished in my mind so
requirements specifications
ABSTRACTION
that I can survey it like a fine
picture or a beautiful statue. Research user interface topics
Wolfgang Amadeus Mozart, from
Information Design, edited by Robert
Jacobson Create user interface style guides
An ounce of action is worth CONCEPTUAL Conceptual and detailed design
a ton of theory.
MODEL of user interfaces
Friedrich Engels (1820 - 1895)
Review and test usability
USE Information architecture
CASES “An architect is defined as
for large bodies of content
someone who forgets to put
in the staircase.” Write and edit documentation
Gustave Flaubert, French novelist
(1821-80), Dictionnaire des idées
reçues (1881).
CONCEPTUAL
Dilbert: “Your user require- DESIGN
ments include four hundred
features. Do you realize that
no human would be able to
use a product with that level
of complexity?”
“Rules are sparse; we forget Feature Creep: “Good point.
them. Stories, being rich in I’d better add ‘easy to use’ “If you want to know what
details, are multiply index- to the list.” happens when you throw
able...Moreover, if a rule fails,
Dilbert as quoted in Paper a stone into a pond, it is infi-
it can be reassessed only
Prototyping, Carolyn Snyder nitely better to make a trial
with great difficulty because
and film it than to attempt
rules hang in the air, unat-
to theorize about it.”
tached to experience. But if “Igloo: an indigenous home
the lesson attached to a spe- René Thom, Physicist
constructed of local building
cific story fails, the events of materials. Bavarian castle:
MOCK-UP
the story can be reassessed a home constructed to impress
to figure out why the lesson the neighbours. Space station:
failed and what other lesson a mobile home with a view.”
might have been drawn.”
SCENARIOS Donald C. Gause & Gerald M. Weinberg,
Tell Me a Story, Roger C. Schank
USER OF USE Exploring Requirements: Quality Before
Design
REQUIREMENTS FUTURE STATE
I’m going to kill myself.
I should go to Paris and jump USABILITY
off the Eiffel Tower. I’ll be
CONTENT “I write scripts to serve as TEST “Just wait, Gretel, until the
moon rises, and then we shall
PROTOCOL
dead. You know, in fact, if
skeletons awaiting the flesh see the crumbs of bread
I get the Concorde, I could
INVENTORY and sinew of images.” which I have strewn about;
TAXONOMY
be dead three hours earlier,
which would be perfect. Or Ingmar Bergman, NY Times 22 Jan 78 they will show us our way
wait a minute. It – with the SCENARIOS “Our burgeoning digital cul-
ture is heading for oblivion, AND METADATA
home again.”
OF USE
time change, I could be alive Hansel and Gretel
for six hours in New York but and fast…future anthropolo-
dead three hours in Paris. CURRENT STATE gists will find our pottery but
I could get things done, and not our e-mail.”
INFORMATION
ARCHITECTURE
I could also be dead. James Gleick, Faster: the
Woody Allen (one of the greatest Acceleration of Just about
personas of the 20th century… good Everything
thing he didn’t take the plane to
Paris)
“Technical work needs
reviewing for the same USABILITY “Break it, stretch it, bend it,
crush it, crack it, fold it.”
“Regulations [are] written for
the obedience of fools and
reason that pencils need
erasers: to err is human.” TEST Bruce Mau, Lifestyle the guidance of wise men.”
Anonymous. Featured in the film
Freedman and Weinberg, Handbook
EXPERT
Reach for the Sky (UK, 1956).
of Walkthroughs, Inspections and
PERSONAS
Technical Reviews
REVIEW GRAPHIC
DESIGN STYLE
“Those things that hurt,
GUIDE
TEST instruct.”
REPORT Ben Franklin
“Sight, even though used by
all of us so naturally, has not COMMUNICATION PLAN
yet produced its civilization.
Sight is swift, comprehensive,
simultaneously analytic and
RESEARCH synthetic. It requires so little
DETAILED
REPORT energy to function, as it does,
SPECIFICATION DOCUMENTATION
FIELD
at the speed of light, that it
permits our minds to receive
STUDIES and hold an infinite number
of items of information in
a fraction of a second. With
Observation The men of experiment are “First, the taking in of scat- “He who every morning plans “To determine whether or not
sight infinities are given at
“A little manure on the boots like the ant, they only collect tered particulars under one the transaction of the day a spark is being delivered to
once; wealth is its description.”
may disturb city folks, but in and use; the reasoners Idea, so that everyone and follows out that plan, the spark plug, hold a spark
requirements work, you learn resemble spiders, who make Caleb Gattegno, Toward a Visual understands what is being carries a thread that will plug wire approximately 1/4
cobwebs out of their own Culture talked about…Second, the guide him through the maze inch away from the cylinder
not to mistake appearance
for value.” substance. But the bee takes separation of the Idea into of the most busy life. But head as the engine is cranked
Donald C. Gause & Gerald M. the middle course: it gathers parts, by dividing it at the where no plan is laid, where with the starting motor…If a
Weinberg, Exploring Requirements: its material from the flowers joints, as nature directs, the disposal of time is surren- spark is noted from each of
Quality Before Design of the garden and field, but not breaking any limb in dered merely to the chance the wires, the trouble is not
transforms and digests it by half as a bad carver might.” of incidence, chaos will soon likely to be with the ignition
a power of its own. Not unlike Plato, Phaedrus, 265D reign.” system.”
this is the true business of Victor Hugo (1802 - 1885) from Ford’s 1941 Deluxe and Super
philosophy (science). Deluxe Reference Book (Ford did not
caution the reader against getting
Francis Bacon
shocked or performing this quick-fix
Current state
while standing in a puddle.).
Future state
n and Karolien Taverniers - Thanks to Alain Schiffeleers and Andreea Chelaru
TIME
http://www.namahn.com/sites/default/files/Namahn-2004poster.pdf
COMMUNICATION PLAN CONCEPTUAL MODEL DETAILED SPECIFICATION FIELD STUDIES INFORMATION ARCHITECTURE PERSONAS STYLE GUIDE USABILITY TEST USE CASES
A document describing the scope and the The concepts that the design must communicate A detailed specification describes the compo- Observing users in the environment in which Document describing the information architec- Personas are lively descriptions of typical users. A document describing the formal conventions A method by which users of a product are asked A use case defines a set of use-case instances
planning of the communication project: what in order for the user to understand and operate nents and behaviour of the user experience they will work with the digital product that is ture of a digital product. In some cases, the They are based on patterns and findings to be followed within a family of digital prod- to perform tasks in an effort to measure the in which each instance is a sequence of actions
is to be communicated, for whom and how; the product. The conceptual model in sufficient detail for the developer, and may being designed. information architecture specification offers gathered during field studies. Using personas ucts. Conventions can be lexical (what are the product’s ease-of-use, task time, and the user’s a system performs that yields an observable
where the challenges and opportunities lie. differs from the technical model, which is the include the design rationale. two perspectives: prevents designers from drifting towards an codes, both visual and linguistic) and syntacti- perception of the product. result of value to a particular actor, often a user.
way the developer understands the product. GRAPHIC DESIGN • User’s side: what the user sees —the taxonomy idealized view of users that lacks nuance. cal (how the codes can be assembled to form
27. “User experience isn’t just the
responsibility of a department or a person.
This compartmentalize view of UX is
evidence that UX is not a part of the
organizational culture and hints to teams
not having a common goal or vision for
the experience they should deliver
collectively.”
Livia Labate
Senior Director, User Experience
Design at Marriott International
30. “The biggest misconception is that
companies have a choice to invest in their
user’s experience. To survive, they don’t.”
Joshua Porter
Principal
Bokardo Design
31. Experiences happen,
whether or not you plan them.
When not intentionally designed,
there’s a much higher likelihood of the
experience being poor.
Some Guru
