This document provides 6 easy steps to make blogs more effective:
1. Think in a digital way and optimize content for mobile readers
2. Create digital strategies and concepts beyond just website text
3. Use killer titles that are clear and answer important questions
4. Make text easily scannable with formatting, images, and links
5. Integrate different types of media like photos, videos and infographics
6. Spread blogs through newsletters, social media, and link previews
10. TURN YOUR TEKST UPSIDE DOWN
Classic text Modern text
conclusions
Lead contains most important
conclusionslead
11. THINK MOBILE!
• 1,55 miljard gebruikers
• 5,9 miljoen gebruikers in België
• 4,5 miljoen Belgen elke dag
• 3,5 miljoen Belgen elke dag
• 45+ snelst groeiende doelgroep
26. A KILLER TITLE…
Is not too long (10 words max)
Is clear: use the words your audience uses
• Don’t write: ‘Digitalize your educational skills’
• But write: ‘5 apps to use in your classroom’
Answers the most important question in your title
• Don’t write: “Smartphones are no longer welcome at school”
• Schrijf wel: “France forbids smartphones in schools”
27. A GOOD TITLE IS INDEPENDENT
AND DOES NOT NEED SUBTITLES
31. TITLES THAT MAKE PEOPLE CLICK
6 reasons why…
This is how you…
12 crazy ways to…
The complete guide for…
4 secrets about…
Checklist for…
What nobody tells you about…
The biggest mistake I made when…
7 tips for…
The formula for…
This is how you get rid of…
…
37. • Use dark letters on a light background
• Use enough whitespace
• No tekst blocks in italic
• Always align your tekst to the left
• Do not underline words that are not links
• Make your carewords bold
• Do not yell: no complete sentences in capitals
TEXTS THAT SCAN EASILY
38. USING LINKS
• Don’t use to much links in one text
• Make clear what is the destination of a link
• Make deeplinks (link to the exact subpage in stead of the home page)
• Links carewords, they have to stand out of your tekst
• Never use ‘click here
50. • Opt in / Opt out: make sure you have permission!
• GDPR: be careful with people’s personal data
• How often do you send newletters?
• Think about your Subject line
• Links: only to your
own site/blog?
• Call-to-actions
NEWSLETTER GUIDELUINES
53. FACEBOOK’S NEW NEWSFEED
How to deal with this?
1. Create good content, always
2. Use more video
3. Share your blogs on your
personal profile as well
4. Be present in Facebook
groups
5. Do not beg for interaction in
your copy. Facebook will
punish you
56. THANKS FOR
LISTENING!
Send your questions to
kristof@ilikemedia.be
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