The document discusses the development of a lunch delivery service called Lunchbox Network. It begins by framing the problem of providing healthy homemade meals to busy city residents. Potential solutions like hiring food delivery are proposed. The project plan involves identifying users' needs, finding potential cooks, planning delivery logistics, and designing an interface. The team is introduced. Secondary research on existing meal services is presented. Challenges around food handling and trust are discussed. User interviews provide insights into time management, trust, lunch habits, and preferences for convenience and health. An app concept and prototype are created to connect cooks and eaters through a trusted platform.

1. chiara dall’olio - ilkim er - mayra lópez - sherine zein - chenghuai zhou
Lunchbox Network

2. 01.
INSPIRATION

3. Cities for Citizens ISSUE
framing the
issue
1. What do you want to solve?
We want to provide healthy homemade food for busy people in the city
2. Design question
How may we provide healthy homemade food for busy people in cities?
3. Impact
Allow people to save time and be healthy at the same time
4. Possible solutions
Since people don’t have time, they can hire a service of food delivery that will provide them
healthy lunch everyday
5. Constraints
Food handling regulations / quality and trustworthiness of all the actors of the system.

4. How may we generate
a trustworthy healthy
food delivery service
in cities?

5. Cities for Citizens PROJECT PLAN
1. Identify potential users
and their needs
METHODOLOGY
2. Find potential cooks
and their
requirements
Food provision
3. Plan strategy for
delivery service
4. Design interface for
agents to contact each
other

6. Cities for Citizens TEAM
Mayra López
Chiara Dall’OlioSherine Zein
Ilkim Er
Chenghuai Zhou

7. Cities for Citizens SECONDARY RESEARCH
informal indian tiffin
system that has endured for a long
time in India and is available for the
indians in Barcelona and other parts
of the world.
daily lunch
services
la colmena que dice sí
support to local food producers and
cooks by purchasing products in a
specified pick-up location

8. CHALLENGESCities for Citizens
FOOD BOWL IS A LUNCH SYSTEM IN BARCELONA
Lunch box is delivered to you at an agreed time between 12.00 and 14.00.
The delivery zone includes el World Trade Center / Moll de Barcelona
(08039), la avenida del Paralelo, el Raval (08001), el Gótic (08002) y El
Poble Sec (08004).
MENU & PRICE
1. VIETNAMESE-STYLE CURRY (VEGETARIAN 4€ / TOFU 4€ / CHICKEN 5€)
With vegetables, coconut milk, lemongrass, curry and five-spice powder, fish or mushroom sauce, sesame
oil, palm sugar and lime juice
2. INDIAN FRESH MINT AND CORIANDER CURRY
(VEGETARIAN 4€ / CHICKEN 5€)
With vegetables, coconut milk and Indian spice blend
3. BABA GHANOUSH: GRILLED AUBERGINE CAVIAR WITH SESAME CREAM, FETA CHEESE, MINT,
GARLIC AND LEMON (VEGETARIAN 4€ / SAUTEED CHICKEN IN ZAATAR (SYRIAN THYME) AND LEMON
5€)
SECONDARY RESEARCH

9. CHALLENGESCities for Citizens EXISTING SYSTEMSCHALLENGESCities for Citizens EXISTING SYSTEMS
My Fit Lunchbox is a system in Perth, Austrilia using only healthy whole food. My Fit Lunch-
box’s way is to use only wholefoods ingredients and the healthiest of cooking methods,
creating what is more popularly referred to as “clean eating” meals. We prepare your meals
in the morning and deliver to you fresh (not frozen) that same day. In our meals there is
nothing artificial, no thickeners, no added sugar, no preservatives & no trans fats.

10. • Hamburger: 5€
• Sandwich: 4 €
• Breakfast in university bar: 4 €
• Lunch in cheap restaurant: 7 - 12 €
• Lunch in university bar: 5 - 7 €
• Dinner: 20 - 30 €
• Weekly grocery shopping: 40 - 50 €The average monthly expenditure in
food ranges between 250 y 350 €.
Cities for Citizens DATA: EXPENDITURE
food expenditure
(average amount spent in food)
source : uab.cat

11. Cities for Citizens WHAT IS HAPPENING ALREADY?
Cheap Eats
(1-15 euro)
Mid Range
(20-60 euro)
Fine Ding
(60 euro+)
Out of 7251 restaurants,
5,475 are mid-range restaurants
Cheap Eats Mapping in Barcelona
restaurant expenditure
(price of a meal in barcelona)
source : tripadvisor barcelona
75%
12.5%
12.5%

12. Cities for Citizens WHAT IS HAPPENING ALREADY?
context
analysis
source : twitter hotword barcelona

13. Cities for Citizens INTERVIEW #1
NAME: Lucia
AGE: 51
NATIONALITY: Italian
PROFESSION: Teacher – Retired
HOUSEHOLD: she lives in her hometown with her husband. She has one son, who lives in another country.
potential cook
1. Do you like cooking?
Yes, I like to cook for my family and friends. When I was working, I had few time to cook, but now I like to invite friends for
lunch/dinner in my house. During the week I prepare simple dishes, since I eat alone at lunch and in the evening I like to
have a light dinner.
2. Where do you buy your food?
I use to buy in the supermarket, but for fresh food (meat, fish, eggs, vegetables, cheese,etc.) I prefer to go to specific
shops because I know the provenience of the food. I prefer 0 km fresh food.
3. Would you like to have an extra income/part time job?
I don’t like staying at home all day, so I always have different activities to do (gym, theatre, charity association, etc.). I
would like to have an extra income, but I would like something flexible and working at least 3-4 hours per day.
4. Which is your relation with ICT?
I regulary use my Smartphone to communicate with my family and friends and every day I use internet with my Tablet to
check my mail, the news, the weather, activities (cinema, etc.) or curiosities. ICT has changed my life in various aspects,
one is that now I find inspiration for cooking searching in the web (before I used to buy cuisine magazines).

14. Cities for Citizens
user
NAME: Tanuj
AGE: 24
NATIONALITY: Indian
PROFESSION: Architect
HOUSEHOLD: lives in Barcelona in a shared flat
1. What is your main motivation to use the lunchbox service?
Convenience because I save up a lot of time, effort and money.
2. How did you get to know about it?
Through a colleague because his relatives stay in Barcelona for a longer time and knew about it before.
3. Do you think the service could be improved? How?
In terms of non-veg meals there could be different varieties of meat. Delivery works well, temperature is good: always hot
and fresh.
4. Do you think a digital interface could help the functioning of the general system?
Yes, changes on schedule could be updated directly on the system instead of having to call the manager directly. These
exchanges can cause confusion sometimes.

15. Cities for Citizens INTERVIEW #3
potential user
NAME: Juan
AGE: 25
NATIONALITY: Spanish
PROFESSION: Architecture student at ETSAV + intern in an office in Gothic/Barcelona
HOUSEHOLD: lives in Barcelona in a shared flat
1. Where do you have your lunch ?
It depends, I try to have my lunch at home if I have enough time to travel 45 mins one way. Otherwise I have lunch at uni-
versity cafeteria or if I am at work at a restaurant around.
2. How is the quality/price of food at your cafeteria? Or the restaurants around your work?
The food is not that bad but for this quality it is too expensive.
Around work there are touristic ones and also cheap ones, you can find different types. But it is expensive to eat everyday.
3. Do you ever prepare your own lunch to bring with you ?
Not now but i would like to. Because I dont have enough time to go buy the ingredients and the cook for lunch.
4. Would you like to have a lunch service from a house ?
Yes, I would like to have homemade food to eat outside if it is not really expensive and trustable.

16. Cities for Citizens USERS
audience
COOKS EATERS
- Little available time to
cook or exercise
- Looking for fast and
easy solution to access
daily meals
- Far from home during
lunch time
- Available time to cook
for extra meals
- Looking for an
additional income
- Posibility of planning
ahead of time
local
food
producer
delivery
person

17. 02.
IDEATION

18. Cities for Citizens
finding themes
lunch
time
healthy
food
trusttime
management
convenience

19. Cities for Citizens INSIGHTS
1. Time Management
Eaters are generally busy people that
lack time to cook
The time required to prepare a lunchbox
includes: buying fresh food from different
shops, cooking the food, packing it,
bringing the lunch to the workplace and
finally cleaning the lunch container.

20. Cities for Citizens INSIGHTS
2. Trust
People prefer services that have been
recommended by friends or colleagues
People like services that are labeled by
trusted institutions

21. Cities for Citizens INSIGHTS
3. Lunch Time
People want to take advantage of their
free time, they want to avoid queues
In city life, people would like to go home
for lunch / prepare but they don’t have time

22. Cities for Citizens INSIGHTS
4. Convenience
People prefer food options that allow
flexibility
A lunchbox gives the possibility of eating
anywhere at any time
To eat in a group at a restaurant there has
to be concensus about the place

23. Cities for Citizens INSIGHTS
5. Healthy Food
Menu contents don’t matter as long as the
dishes are healthy
People who have allergies, intolerances or
diets can have a personalized service

24. Cities for Citizens FRAMEWORKS
Wakes up at
7 a.m
Prepares
her older
child for
kindergarten
Spends time
with the
baby
PREPARES
LUNCH FOR
HERSELF AND
THE BABY
Sleep the
baby, and
read some-
thing
Go outside
with the
baby for a
walk
Pick her
child up from
the kinder-
garten
Comes
home with
children and
prepare the
dinner
Makes
children
sleep
around 9 pm
Spend some
time alone
with TV and
computer
Sleeps at
around
10pm
journey map
cook

25. Cities for Citizens FRAMEWORKS
journey map
eater
Wakes up at
8 a.m
Has a quick
breakfast
and leave
home
Arrives at
university
around 10
am
Has class
until 2pm
AT 2PM GOES
FOR LUNCH
TO A RESTAU-
RANT AROUND
OR SKIPS WITH
A SANDWICH
Leaves uni
around 9 pm
Arrives home
at 10 pm
Has a quick
dinner or
shares dinner
with flatmates
(no time to
cook)
Start working
for the day
after
Sleeps at 1-2
am

26. Cities for Citizens FRAMEWORKS
Relational
Map
potential cooks eaters
local food
producers
delivery

27. Cities for Citizens PROTOTYPE
app
concept + prototype
trustworthy healthy
food delivery service
in cities
platform of exchange

28. *
PROTOTYPE

29. Cities for Citizens APP
lunchbox app
log in scroll the menu

30. Cities for Citizens APP
lunchbox app
choose your meal visualize details order your lunch!

31. Cities for Citizens PACKAGING
THE
LUNCHBOX
REQUIREMENTS:
- Sticker on each lunchbox
- Package should be microwaveable and dis-
posable
- The lunchbox should include plastic cutlery
- Drinks are not included
- Dish should be as fresh as possible

32. Cities for Citizens STORYBOARD- EATER
1. Eater chooses lunchbox 2. Eater gets a notification
eater
Olivia browses on the app 24
hours before to chose lunchbox
and time of delivery for next day.
Olivia receives a notification in the
morning that specifies the time of
delivery for the day’s lunchbox.
She can sleep more time because
she doesn’t have to cook.

33. Cities for Citizens STORYBOARD- EATER
3. Eater goes to school / work 4. Eater gets food delivered
Olivia goes to school without
worrying about carrying a
tupperware.
Olivia receives her lunchbox deliv-
ered to the door of her school, at
the time she specified on the app.

34. Cities for Citizens STORYBOARD- COOK
1. Cook add a menu 2. Get ingredients
cook
Sherine proposes a menu and
quantity of lunchboxes on the app.
Then she receives eaters’
requests.
Sherine goes to the grocery store
to get the ingredients for the
lunchbox’ meals.

35. Cities for Citizens STORYBOARD- COOK
3. Cook 4. Package
Sherine cooks meals at home
before leaving to school so the
food will be fresh for the eaters.
Sherine packs the meals in the
predetermined packaging,
adding sticker of ‘The lunchbox’.
The delivery service takes the
packaged meals to deliver them.

36. Now,
let’s eat!