7 Steps to a Social Media Marketing Strategy that Works

•

7 recomendaciones•967 vistas

Miriam Schwab

7 steps to better management of your social media activities. Lots of useful tools listed here.

Tecnología Empresariales

7 Steps to a Social Media
Marketing Strategy that Works

Techshoret Conference
March 4, 2010
Presented by: Miriam Schwab
Friendly CEO, illuminea

Not a strategy, but tips
• This presentation is not about how to
create a social media marketing strategy,
but about 7 things that can make a big
difference in your implementation.

SEO/PPC
Social Media Compelling offers Track conversions:
Useful content Call to Action Where do they come
Ads Landing pages from, what do they
PR Contact info like
Offline

Visitors Leads Customers

1. Your activity hub is your blog
(preferably built on WordPress)

Why Blog?
• Companies that blog have far better
marketing results. Specifically, the
average company that blogs has:
– 55% more visitors
– 97% more inbound links
– 434% more indexed pages
(Source: Study Shows Small Businesses That Blog Get 55% More Website Visitors)

SEO

Facebook YouTube

Blog

LinkedIn E-mail

Twitter

Username tools
http://namechk.com http://usernamecheck.com

5. Stay up-to-date on your
field and mentions

Google

Google Blog Search Google Alerts

Post pictures to fb and flickr
automatically with Posterous

Hootsuite for posting to fb, fb
Pages, LinkedIn, multiple twitter

Thank you!

www.illuminea.com
mschwab@illuminea.com

Also see us at:
WordPressGarage
Twitter: @miriamschwab

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7 Steps to a Social Media Marketing Strategy that Works

1. 7 Steps to a Social Media Marketing Strategy that Works Techshoret Conference March 4, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea

2. Not a strategy, but tips • This presentation is not about how to create a social media marketing strategy, but about 7 things that can make a big difference in your implementation.

3. What is social media?

5. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages from, what do they PR Contact info like Offline Visitors Leads Customers

6. 1. Your activity hub is your blog (preferably built on WordPress)

7. Why Blog? • Companies that blog have far better marketing results. Specifically, the average company that blogs has: – 55% more visitors – 97% more inbound links – 434% more indexed pages (Source: Study Shows Small Businesses That Blog Get 55% More Website Visitors)

8. SEO Facebook YouTube Blog LinkedIn E-mail Twitter

9. 2. Benchmark

10. • Xinu • Yahoo Site Explorer

11. 3. Secure your username

12. Username tools http://namechk.com http://usernamecheck.com

13. 4. Identify influencers

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