Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.

1. presents

2. Blogs and social media Marketing for the 21 st century

3. Case Studies

4. Who should’ve had a blog:

15. Dell’s new blog

21. Target’s not on target

24. uh oh…

25. = PR nightmare

28. Video takes down the big guys

33. Blogs and social media have a serious impact…

34. Why blog? Visualization of the blogosphere Because you are already there.

35. And you have no control

37. Today’s leading brand Source: Millward Brown’s Brandz

38. Nature of advantage is shifting Decades and billions on marketing, branding and advertising $0 on ads The big boys: Coke, P&G Google

39. The corporate website is becoming irrelevant

43. What is social media?

46. Examples

48. The blogosphere is doubling in size every 6 months

50. “ To blog or not to blog? The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialog and exchange of ideas with customers and potential customers.” Bob Lutz, Vice Chairman, General Motors

51. " If you blog, you exist ." - Shai Agassi, former Board Member, SAP

52. What is a blog?

53. Po rtmanteau of “weblog” Written in chronological order Displayed in reverse chronological order A verb From Wikipedia entry for “Blog” http :// en . wikipedia . org / wiki / Blog

54. Blog Characteristics

55. RSS Feeds

56. Trackbacks Tells other blogs you linked to them, and then an excerpt of your post appears with a link back to your blog in the comments section of their post that you linked to

57. Pingbacks You get a notification that other bloggers linked to your blog, and an excerpt of their post appears on your blog with a link to their blog (opposite of trackbacks)

58. Example of pingback

59. Comments

64. “ It’s a new media world that really returns us to old Main Street ethics. A shopkeeper within the town builds great relationships with his/her community members. There’s an intrinsic understanding that they need the community as much if not more so than the community needs the shop. And so the shopkeeper works hard for the community, and treats it well.“ - The Participation Ethos

65. Isn’t it a waste of time?

78. When blogs came to the rescue…

85. It ain’t all rosy…

91. How do I social?

94. Social Media Trends

99. Microblogging/Lifestreams

103. Reputation Management What happens when you google your name?

105. " To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite . Now it's the people who are taking control ." Rupert Murdoch, quoted in Wired, July 2006 .

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