Social Media is Vital for every organization. Linkedin is one of the most used social media tools for marketing

1. Marketing
Tips

2. LinkedIn
Sponsored updates

3. Better way to put your content
Narrowly limit the Audience for the updates
Detailed analytics

4. •Speaker videos
•Latest slide decks from
speaking engagements
•Launches and special projects
such as books and programs
•Recent articles or features in
the press
•Work samples and client work
Screenshots of social proof (for
example, tweets from your
speaking engagements)

5. Influence Networking
Stand Out of the Crowd

6. Potentially Triggers the Role of the
Reciprocity

7. Easily engages your Customers

8. Offer Value in Discussion Groups

9. OptimizeYour Personal Profile

10. Mention Other LinkedIn
Members in Comments

11. Focus on Small & Local
Discussion Groups

12. Develop Relationships
Instead of adding Connections

13. People Connect With You Not Your
Profile

14. Make sure your profile is:
• Personal, professional and not a “business logo.”
• Relevant, with direct copy and clear “next steps” to find out more
about you.
• The real you, with no fake or “over-optimized” keywords.
• Targeted towards your “perfect” audience.
• Attention-grabbing.
• Different; you should stand out.
• Filled with recommendations from others
• Complete; use all available fields and values