9 growth hacks any small business can implement

9 Growth Hacks Any
Small Business Can
Implement

Summarized from original post found here: http://bit.ly/9GrowthHacks www.abdalla.ca
What isGrowth Hacking Anyway?
Growth hackingis the combination of
product design, marketing,and data with
the overall goal of driving customer
growth. Initially popular among fast-
growing startups, the principles of growth
hackinghavesince spread to thewider
business world. Witha focus on
understanding the customer and designing
the rightproduct, successful growth
hackingdrives growth inboth the short-
and long-term.

1. TheWebinar Hack

1. TheWebinar Hack
1 Picka topicorget aguest speaker.
2 Create thewebinar onGoToWebinar.
3 Makeyourlandingpagewherepeoplecanjoin.
4 Doa dry runtomakesureeverything works.
5 Host theeventandprovideepic value.
6 Follow upwith anemailandencouragepeopletobecome customers.

2. TheGiveaway Hack
AppSumo, a daily deals website focused on digital goods, has been extremelysuccessful at runninggiveaways
to increase their email subscription list. Injust 10months, by 147,973new subscribers. Since eachsubscriber
resulted inan average of $0.83gross revenue, that’s a pretty significant marketingcampaign.

2. TheGiveaway Hack
1 Find aspecific productthatonlyyourtargetcustomerswouldlike (broadlypopular
productsattractgeneric leads).
2 Create yourgiveawaywithsomething like KingSumoorGleam.
3 Promoteyourgiveawaywith Facebookadsandyourcurrentemail list.
4 Encouragesocialmediashares foryourgiveawayparticipants.
5
Send adrip campaigntoyournew leads toconvert themtocustomers.

3. TheGuest Post Hack
When CharlieHoehn wanted to drive sales for his first published book, he turnedto guest posting to reach
potential readers. Duringthe first monthafter publication, Charliepublished nearly20guest posts and also
madeguest appearances on a couple of podcasts.
Theresult? He reachednearlya quarter of a million people and sold 2,000copies. His self-published book
landed onthe top of its Amazon category.

3. TheGuest Post Hack
1 Find popularblogs withaudiences thatmatchyourtargetcustomerprofile.
2 Write value-packedguest poststargetingparticularblogs.
3 Emailthe blogauthor withyourproposedguestpost.
4
Continueemailing untilyoufindablog that’sinterestedin publishing.
5 Repeat …andmakeyourpostsbettereachtime

4. TheTwo-Sided Incentive Hack

Since 2009,the car service Uberhas raised millions of dollars and is currentlyvaluedat $18billion. It’s now
available all over the world and areeven planningto break into the lucrativemainland Chinamarketinthe
nearfuture.
How havetheyachieved this kindof growth? Whilemanygrowth tactics factor into their speedy ascent, word
of mouth(a.k.a., the viral factor) has driven their growth “substantially”.
To spur word of moutheven further, Uberuses a two-sided referral program. All current customers are
automatically enrolled and given their own referralcodes. Whentheygivethose codes to theirfriends, both
the referrersand the customers they refer get a nice credit to their Uberaccount.
This gives the newcustomer a chanceto trytheservice for little or no cost, and it gives the referringcustomer a
friendly“thanks” for sharing.

1 Makesureyourproduct is worthsharing.
2
Find somethingcurrent customers will value. Free credit isanobviouswin, butswag orVIP
statusmight begood too.
3 Emailthe blogauthor withyourproposedguestpost.
4
Find somethingthatwill hooknew customers. Free trialsorcreditswill let themtryyour
productwithoutanyrisk.
5
Promoteit to allyourcurrent users throughemailandin-product messaging.

5. Exit Popup Hack
WPBeginner, a freeresource site for WordPress beginners, grew their email subscription list by using an exit
popup display. In less than 10minutes, WPBeginner increased their email subscribers by 600percent. Prior to
the change,theygained 70 to 80 newsubscribers each day, and after the changetheygained 445to 470every
day.
How did they drive such a significant improvement?Using a simple popover with exit intent tracking. When a
visitor arrives at their website, WPBeginner starts trackingtheir mousemovements. If thevisitor’s mouse starts
moving to close the window, a non-intrusivepopover invites the visitor to subscribe for morearticles.
By giving the visitor time to read before offering the upsell (i.e., the subscribe box), exit popups reachpotential
users at a time when intent is high, thus boosting conversions. Additionally, these popovers are non-intrusive,
so the user can easily close the tab without any of theannoyancesof a traditional popup.

5. Exit Popup Hack
1 Installsoftwarelike SumoMeor OptinMonster.
2 Addcopyfor asimple subscribe box.
3 Connectto youremailservice (MailChimp,Aweber, etc).
Bonus:Createa specialebookor emailcourseasanincentive.

6. Retargeting Hack
Nitro, a commercial software development company, runstheir business with a freemium business model and
they receivea lot of trial users who neverconvert to a paid plan. Tocombat this conversion issue, they
experimented quite successfully with retargeting ads. Using IPaddresses, retargeting ads show specifically to
people who joined Nitro’s trial but haven’t yetconverted to a paid plan.
After launchingthese retargeting ads, Nitro has seen an18percent increase inonline sales. Even better, they’ve
seen a 3.9times return-on-investment(ROI), whichmeans that for everydollar spent onretargeting ads, Nitro
has made $3.90.
Thetechnical side of retargeting ads based onIP addresses sounds super complicated, but happily setting up
yourown retargeting campaign is actually really easy.

6. Retargeting Hack
1 Joinaretargeting service like Adroll(my favorite).
2
Addtheircodesnippet toyourwebsite (just like GoogleAnalyticstracking).
3 Select anaudience toretarget (people whovisited yourwebsite, trialers,etc).
4 Create anadvertisement image(I usedPaint.NET).
5 Start yourcampaign.
6 Test different campaignsto optimizeROI.

7. Drip Campaign Onboarding Hack
Too manymarketersthinktheir workends once a customer signs up. On the contrary,joining yourproduct is
just the first step—acquisition. Now youneed to help them activate by helpingyour users form a habit.
This process of onboarding can be dramatically improved with an automated drip campaign. Based on your
knowledgeof commonquestions, youcan design a drip campaign with something likeIntercom that sends a
series of “power user” tips.
How effective areonboarding drip campaigns? Editing software Draft used this onboarding hackto improve
the conversion from freemium to paid. With just oneautomated message, theyboosted revenueby200
percent.

1
Create anIntercomor MailChimpaccount(MailChimp is email only;Intercom is email
andin-productmessages).
2 Integratethecodesnippet onyourwebsite.
3 Create aseries of4 to 10messages over auser’s first few weeks.
4 Create anadvertisement image(I usedPaint.NET).
5
Watchfor commonquestionsandaddthemto thedrip campaign.

8. Invite-OnlyHack
SpringSled is the “world’s easiest project management tool”. Well, at least that’s what they will be. Right now,
they’vejust got a landing page… and 150,000beta users.
How did SpringSled drive 150,000beta users infour weeks? Long before their product was finished,
SpringSled opened their registration for beta users. Each early access signup to SpringSled gets the opportunity
to land 12months of free project management by getting five friends to join the beta version.
After briefly driving some traffic by getting on ProductHunt and BetaList, thecustomers started pouring in
throughviral spreading. The“12 months of freeproject management” prizehas workedquiteeffectively, and
99.8percent of those first 150,000signups came from referrals.

1 Create asimpleprogram withPrefinery orLaunchRock.
2 Setup anemaildrip campaignencouragingreferrals.
3 Drive someinitial traffic (ProductHunt,BetaList,Reddit,StumbleUpon,etc).
Bonus:Addalaunchvideo

9. TheLive SurveyHack
Every customer is different. Theyhavedifferent problems, different experiences, and different interests. They
all come to yourproduct for their own uniquereasons.
Andyet, the traditional landing page gives each of them the same static page. A/B testing lets youimprove this
page to help themost people possible, but everyonesees the same static page.
What if youcould give different information for different customers? Using a live surveytool, youactually can
do just that!
GoodBlogs wanted to increase the numberof writers for one of its sites, TheFlamingVegan. To do this, they
created a Qualaroo surveythat asks newvisitors if they’revegetarian or vegan. If you answer “yes”, they ask if
you’reinterested inwriting for thewebsite. (If youanswer “no”, the offer a discount on a blender.)

1
Create 2to 4 customerprofiles (based onthe people whocometoyourwebsite).
2 Write 1 to 2questions thatfilter these people.
3 Designa killer offerfor each group.
4 Put this alltogether in aQualaroo survey onyourwebsite.

InConclusion
The#1 Thing To Remember
All these hacksare powerful and can help youimproveconversions, but growth hackingis actually much
simpler. Tactics help, but the best products win by makingcustomers happy. Ifyoucan makeyour users
happier than a bull in a chinashop, youwill see sustainable growth.
Focus onbuilding a product that hooks users and thenuse marketingto grow evenfaster.

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9 growth hacks any small business can implement

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