In order to engage social media we need to be ready to tell our authentic story. The world needs to know about the joy of religious life!

1. THE ART
OF STORY
in the New
Evangelization

2. God, to communicate your love to men and
women, you sent your only Son Jesus Christ
into the world and made Him our Master, the
Way and Truth and Life of humanity. Grant
that the media of social communication—
press, films, radio, television, records, and
all audiovisuals—may always be used for
your glory and the good of all.
OPENING PRAYER

3. BL. JAMES ALBERIONE

5. HI! IM DAN ROGERS
Seminarian // Creative Director // Social Media Guru
CO-FOUNDER Imagine Sisters Movement

6. SOCIAL MEDIA
Social media is the collective of
online communications
channels dedicated to
community-based input,
interaction, content-sharing
and collaboration.

7. EXAMPLES OF SOCIAL MEDIA
• Facebook
• Online community of individuals, orgs, brands
• Twitter
•Short form messages for sharing links, quotes
• Blogs
•Long form articles

8. 1.38 Billion Users per Month
1.12 Billion Mobile Users
300 Million Photos Posted per Day
Source: Adweek, 2014

9. 255 Million Users per Month
80% of World Leaders use Twitter
650 Million Tweets per Day
14 Million People Follow Pope Francis
Source: Adweek, 2014

10. vs.
FIREWORKS BONFIRE
SOCIAL MEDIATRADITIONAL MEDIA

11. FIREWORKS
TRADITIONAL MEDIA
VERY BIG — VERY EXCITING!
ONE WAY COMMUNICATION
USUALLY ONCE A YEAR
THE BIGGER THE BETTER
VERY EXPENSIVE
SHORT LIFE SPAN
The billboard is AWESOME! The newsletter!
Newsletters and posters can’t listen
Save our money for the BEST yearly _____.
It has to be better than last year…
Thousands of dollars — and rising!
30 minutes of wonder… then go home
Newsletter
Poster
Mailers
Standard Email
Billboard
Static Ads

14. WARM AND INVITING
CATALYST FOR RELATIONSHIPS
ENCOURAGES SHARING
INEXPENSIVE
LONG LASTING
TAKES TIME + PRACTICE
The more the better, potential exchanges
Open encounter with others in warmth
Tell a story about _____ and we’ll listen
Logs, firewood, smores… cheap!
If you keep adding logs they will stay
Not an inherent skill, start slow and build
Blogs with Comments
Forums
Facebook Profile
Viral Videos
Twitter Feed
BONFIRE
SOCIAL MEDIA

15. NOTE!
Social Media can never
replace personal communication
between human beings
— in person.

16. BUT!
Social Media has the power to
bring people together to share
ideas in powerful ways because it
is popular and accessible.

17. RYAN
LINDA
DAN
ASHLEY
JOE

18. “The digital continent…”
- POPE BENEDICT XVI

19. COMMUNITY
people desire connected
and they will pass over those who reject it

20. ALL SAINTS
CHURCH
SHARES DAILY READING + REFLECTION
PERSONAL INVITES TO MASS
The Goal is to
get people into
the Church… to
meet Jesus!
UPDATES TO CALENDAR
QUESTIONS TO THE PASTOR

21. EXAMPLE
now for an

22. IMAGINE SISTERS

23. what is IMAGINE SISTERS?

24. IMAGINE SISTERS
• Website, Social, and Event Presence
•With an attentive audience of 120,000 people
• Discernment Resource
•Articles by sisters and religious viewed worldwide
• Authentic + Faithful to the Church
• Relevant to Young People
• Loud!

25. •111,400 FOLLOWERS TOTAL
3,600 NEW FOLLOWERS
•1,500 POST SHARES
85,000 POST LIKES
•428,000 PEOPLE SAW an ISM POST
BY THE NUMBERS this week

26. SISTERS ON FACEBOOK
FRANCISCAN SISTERS, TOR
141,000 individual followers
DOMINICAN SISTERS, MARY MOTHER OF THE EUCHARIST
358,415 individual followers
CARMELITE SISTERS OF THE MOST SACRED HEART OF LOS ANGELES
5,150 individual followers
DAUGHTERS OF ST. PAUL
3,481 individual followers

27. WHY ?
in a secular world
so much noise
so many choices
religion can’t be popular
the Catholic Church is old
nuns are strange!

28. STORY
it’s all about the power of

29. STORY
What is your vocation story?
What makes your community unique?
How? Why?
How has God worked in your life? Tell me
about it…

30. STORY in our context means
TESTIMONIES
EVENTS
PHOTOS / VIDEOS
SERMONS / PREACHING
MUCH MORE

31. STORYTELLING
•HAS POWER BECAUSE IT IS:
•Relational
•Personal
•Currently Counter - Cultural
•Inspirational
•Timeless

32. Is telling your Story important?
to find vocations
to bring Jesus to the world
to fulfill our mission
to be understood
to give glory to God
to find donors

33. SOCIAL MEDIA
Provides an effective + connected platform
for creative storytelling

34. Is telling your Story important?
Then Social Media is Important.

35. THE STORY OF
RELIGIOUS LIFE
MUST BE TOLD
(In the language and through the means of the modern listener!)

36. If you don’t tell your story
who will?

37. LUXPOPULI.ORG/IRL
THANKS!