2. The Challenge in Digital
Innovation

3. iMedia & DMR Collaboration
• We’ve come together for this event to help
attendees be exposed to startups that have
received industry validation
• For this event, we’re focusing on the latest
innovation trends in Data, Analytics, &
Performance

4. How We Did It
• DMR curated and selected 10 startups that have
been validated for the iMedia Advisory Board to
review
• The Advisory Board voted and selected 4
finalists to compete
• Attendees will vote live to select 1 winner
• Winner will be announce Tuesday night

5. Industry Index by DMR

6. Industry Index Stats to Date
8 Channels
130 Categories
1404 Companies
profiled
883 Members
600 Certified Raters
300 Companies rated

7. You Can Find About More About the Next
Wave Companies in the Industry Index

8. Now The Presentations

9. Mobile - Retargeting
•
What it is: Ad Retargeting allows companies to display an advertising message to
users who have taken a previous action, such as answering a question on a
smartphone app.
•
Why It’s Important:
• Retargeted ad campaigns show engagement
rates 2.5 to 3 times higher than untargeted ad
campaigns among the same customer base
• Prospecting combined with retargeting can
lead to 147% higher conversion rates among
some industries
• Retargeting prospects resulted in a 726% lift in
site visitation within four weeks of initial ad
exposure

17. Video – Ad Network
•
•
What it is: Ad Networks aggregate unsold advertising inventory from a wide range
of sources, allowing advertisers to more efficiently buy and manage campaigns at
scale. Ad Networks typically handle the trafficking of campaign assets and
aggregation of performance reporting.
Why It’s Important:
• Consumers are 27 times more likely to click
through online video ads than standard
banners
• U.S. digital video ad spending will nearly
double, climbing from $4.14 billion this year to
$8.04 billion in 2016
• 87% of marketers said targeting was an
important factor when planning a digital video
campaign

18. UNLOCK DIGITAL VIDEO
M I C H A E L M AT H I E U , C H A I R M A N & C E O
SET Media
@setdottv
#imediasummit
SET Media Inc. Proprietary and Confidential

19. CHALLENGES WITH DIGITAL VIDEO
1)
Limited Targeting at Scale
2)
Lack of Video-Level Analytics
Standard
Site-list
3)
Low Quality Placement
4)
Risk of Unsafe Content
XX
X

20. PROPRIETARY TECHNOLOGY
A U T O M AT I C A L LY D I S C O V E R S A N D WAT C H E S V I D E O S

21. UNLOCK DATA AT EVERY LEVEL

22. QSR BRAND LIFT CASE STUDY
1
OBJECTIVE
Drive engagement and purchase
intent with millenial audience
3
BRAND STUDY
Run a Vizu brand study survey
alongside campaign
2
TARGETING
Music, sports, & entertainment
content w/ focus on events (March
Madness, Award Shows, etc.)
4
PERFORMANC
E
Analyze campaign metrics and
optimize for completion rate

23. TOP PERFORMING VIDEOS
TOP PERFORMING CONTENT INCLUDES MUSIC EVENTS & NCAA MARCH MADNESS
1
2
3
4

24. PERFORMANCE & BRAND LIFT
40.0%
31.3%
30.0%
20.0%
95%
LIFT
16.0%
10.0%
0.0%
Purchase Intent
100.0%
80.0%
82.7%
68.0%
60.0%
40.0%
20.0%
0.0%
VCR
22%
Industry Benchmark
HIGHER
SET Brand Results

25. SET TECHNOLOGY
CONNECTS BRANDS
WITH THEIR AUDIENCE
THROUGH SPECIFIC VIDEOS
SET Media Inc. Proprietary and Confidential

26. THANKS!
TO LEARN MORE ABOUT
A N D S TA R T A C A M PA I G N , P L E A S E C O N TA C T:
MIC H AEL MATH IEU
CHAIRMAN & CEO
michael@set.tv
OFFICES:
SAN FRANCISCO
58 Maiden Lane, 5th Floor
San Francisco, CA 94108
www.set.tv
NEW YORK
307 7th Avenue, Suite 2001
New York, NY 10001
@setdottv
facebook.com/setdottv

27. Social Media Intelligence
•
What it is: Social Media Intelligence tools allow brands to analyze trends in
aggregated social media activity in order to inform their marketing strategy.
•
Why It’s Important:
• 88% of 750 surveyed marketing professionals didn’t feel they could accurately
measure the effectiveness of their social media campaigns, according to an
Adobe white paper
• 56% of active marketing professionals say, “calculating true ROI” is their
greatest frustration with Social Media

28. Social Media ROI — Seriously
Fred McIntyre
Chief Executive O cer

29. awe.sm is Social ROI

30. Over the next 5 years social is set to surge...
as a percentage of total marketing spend ¹
&
as a driver for larger business goals²
50%
201
5
Web sales driven by social and mobile apps
¹
²

31. Consumer behavior demands that social
be treated as a form of outbound marketing
65%
+500%
70%
$30Bn
$5Bn
201
1
201
5
201
5
of a brand’s reputation will come from
its social media presence
of active online adult social
networkers shop online
four-year increase in social commerce

32. Consumer behavior demands that social
be treated as a form of outbound marketing
12%
track revenue impact
directly from social media
11%
20% track almost no social media
impact (just basic traffic and clicks)
measure the impact of social
on other marketing channels
57% cite engagement as the deepest level
of social impact that that they can track
...and
31%cite disparate social analytics as a major obstacle to harness social data effectively

33. The state of the industry
followers
replies
favorites
???
retweets
impressions
clicks
???
pageviews
conversions

34. The closed loop
followers
replies
favorites
Owned Media Tracking
retweets
impressions
clicks
Performance Links
pageviews
conversions
Conversion Tracking
child shares
Downstream Reshare
Tracking

35. Connect
Measure
P
ost
R
each
R
eactions
Clicks
Conversions
& Re-Shares

41. Watch success unfold
“Autumn nights. Pumpkin soup, crunchy leaves, and a cardi…
”
“Autumn nights. Pumpkin soup, crunchy leaves, and a cardigan swea…
”
“Do you have a can-do attitude, a smile that could light up Shea Stad…
”
“Do you have a can-do attitude, a smile that could light up Shea Stadium, and …
”
“Do you have a can-do attitude, a smile that could light up Shea Stad…
”

42. See the big picture
“TODAY ONL 30%o our classic
Y!
cardigans. W
hat’s your #cardiganstory?
ac.me/f03”

44. Make informed optimizations

46. S
tacy Peralta shared a link.
August 8
Lot of history covered here…
T
railer —Bones Brigade: An Autobiography
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share

47. Share This Link
Stacy Peralta shared a link.
August 8
Lot of history covered here…
Lot of history covered here…
T
railer —Bones Brigade: An Autobiography
T
railer —Bones Brigade: An Autobiography
bonesbrigade.com
http://animalch.in/e0g
BONE BR
S IGADE An Autobiography chronicles the
:
unmatched life and times of the premier skate team of
the 1
980s.
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
S
hare Link
Like
Comment
Share

48. Stacy Peralta shared a link.
August 8
Lot of history covered here…
T
railer —Bones Brigade: An Autobiography
1
9
$0
clicks
conversions
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share

49. Stacy Peralta shared a link.
August 8
Jonathan Cowperthwait
@
cowperthwait
Lot of history covered here…
T
railer —Bones Brigade: An Autobiography
bonesbrigade.com
W came of the Bones Brigade
hat
BONEanimalch.in/K4z
guys? Oh, look: S BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
1
9
$0
2
clicks
conversions
re-shares
skate team of the 1
980s.
Like
Comment
Share
Fred McIntyre shared a link.
August 9
Be sure to check out our friends’ new film…
T
railer —Bones Brigade: An Autobiography
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
S
hare
Jing Y
ee
@
jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx

50. 12
1
S
tacy Peralta shared a link.
August 8
Lot of history covered here…
T
railer —Bones Brigade: An Autobiography
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
S
hare
Fred McIntyre shared a link.
August 9
Be sure to check out our friends’ new film…
T
railer —Bones Brigade: An Autobiography
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
S
hare
Jing Y
ee
@
jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx
Colleen Cowperthwait shared a link.
August 1
0
Kirk Bashwiner shared a link.
Curtis Shoung
August 1
0
@
curtisshoung
Looking forward to this!!!!!
T
railer —Bones Brigade: An A utobiography
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
S
hare
Oh man, hella rad
T
railer —Bones Brigade: An Autobiography
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
S
hare
$270
5
clicks
conversions
re-shares

51. 237
clicks
Stacy Peralta shared a link.
August 8
Lot of history covered here…
T
railer —Bones Brigade: An A utobiography
bonesbrigade.com
BONES BR
IGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share
Fred McIntyre shared a link.
August 9
Be sure to check out our friends ’ new film…
T
railer —Bones Brigade: An A utobiography
bonesbrigade.com
BONES BR
IGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share
Jonathan Cowperthwait
Jing Y
ee
@
cowperthwait
@
jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx
W came of the Bones Brigade
hat
guys? Oh, look: animalch.in/K4z
Colleen Cowperthwait shared a link.
Kirk Bashwiner shared a link.
Curtis Shoung
August 1
0
August 1
0
@
curtisshoung
Looking forward to this!!!!!
Oh man, hella rad
T
railer —Bones Brigade: An A utobiography
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
S
hare
August 1
0
Macklemore
@
4realzyo
T
railer —Bones Brigade: An A utobiography
bonesbrigade .com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
E
dmund Carl shared a link.
Thinking of Colleen and Sarah-Doe.
T
railer —Bones Brigade: An Autobiography
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
DOOOD check it animalch.in/nU3
Comment
S
hare
$541
conversions
8
re-shares

52. 1
789
August 8
$4329
68
clicks
S
tacy Peralta shared a link.
conversions
re-shares
Lot of history covered here …
Trailer —Bones Brigade: An A utobiography
bonesbrigade.com
BONES BR
IGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share
Fred McIntyre shared a link.
August 9
Be sure to check out our friends ’ new film…
T
railer —Bones Brigade: An A utobiography
bonesbrigade.com
BONES BR
IGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Share
Jonathan Cowperthwait
Jing Y
ee
@
cowperthwait
@
jiiiiiing
W came of the Bones Brigade
hat
guys? Oh, look: animalch.in/K4z
Have you seen Animal Chin?
animalch.in/N4dx
Colleen Cowperthwait shared a link.
Kirk Bashwiner shared a link.
Curtis Shoung
August 1
0
August 1
0
@
curtisshoung
Looking forward to this!!!!!
Oh man, hella rad
T
railer —Bones Brigade: An A utobiography
Like
Comment
Like
E
dmund Carl shared a link.
E
dmund Carl shared a link.
August 1
0
Curtis Shoung
Macklemore
C
olleen C
owperthwait shared a link.
Kirk Bashwiner shared a link.
Jonathan Cowperthwait
E und C shared a link.
dm
arl
Curtis Shoung
August 1
0
@
cowperthwait
utobiography
C
olleen C
owperthwait shared a link.
Kirk Bashwiner shared a link.
Jonathan Cowperthwait
August 1
0
August 1
0
Comment
utobiography
Jonathan Cowperthwait
Comment
Share
utobiography
Comment
S
hare
August 1
0
@
cole_in_S
F
Comment
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
T
railer —B
ones B
rigade: An A
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Comment
S
hare
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
Trailer —B
ones B
rigade: An A
K
evin Stazey
@
kevkeveatfood
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6
M
acklem
ore
DOOOD check it animalch.in/nU3
Curtis Shoung
August 1
0
@
cole_in_S
F
@
curtisshoung
Comment
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
T
railer —B
ones B
rigade: An A
Comment
S
hare
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
K
evin Stazey
@
kevkeveatfood
August 1
0
M
acklem
ore
Comment
C
olleen C
owperthwait shared a link.
Jonathan Cowperthwait
Comment
utobiography
Comment
Jonathan Cowperthwait
Comment
S
hare
August 1
0
Cole Birwin
@
cole_in_S
F
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
E und C shared a link.
dm
arl
@
curtisshoung
T
railer —B
ones B
rigade: An A
Comment
@
kevkeveatfood
T
railer —B
ones B
rigade: An A
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Comment
S
hare
E und C shared a link.
dm
arl
K
evin Stazey
August 1
0
Cole Birwin
@
cole_in_S
F
@
kevkeveatfood
Kevin Stazey
@
kevkeveatfood
Thinking of Colleen and Sarah-Doe .
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
S
hare
Thinking of Colleen and Sarah-Doe .
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Trailer —B
ones B
rigade: An A
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
S
hare
Curtis Shoung
August 1
0
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
K
evin Stazey
@
cole_in_S
F
Thinking of Colleen and Sarah-Doe .
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Looking forward to this!!!!!
Share
Cole Birwin
August 1
0
@
curtisshoung
T
railer —B
ones B
rigade: An A
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
@
cowperthwait
Trailer —Bones Brigade: An A
bonesbrigade .com
BONES BR ADE: An A utobiography chronicles
IG
the unmatched life and times of the premier
skate team of the 1
980s.
Like
E und C shared a link.
dm
arl
Curtis Shoung
August 1
0
Looking forward to this!!!!!
utobiography
Share
C
olleen C
owperthwait shared a link.
Oh man, hella rad
DOOOD check it animalch.in/nU3
DOOOD check it animalch.in/nU3
@
cowperthwait
Trailer —Bones Brigade: An A
bonesbrigade .com
BONES BR ADE: An A utobiography chronicles
IG
the unmatched life and times of the premier
skate team of the 1
980s.
Like
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
Peralta and…animalch.in/Hh6
@
4realzyo
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6
Oh man, hella rad
DOOOD check it animalch.in/nU3
Kirk Bashwiner shared a link.
@
4realzyo
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6
S
hare
Thinking of Colleen and Sarah-Doe .
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
M
acklem
ore
@
kevkeveatfood
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
utobiography
S
hare
August 1
0
M
acklem
ore
@
kevkeveatfood
@
4realzyo
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Cole Birwin
K
evin Stazey
@
cole_in_S
F
T
railer —B
ones B
rigade: An A
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Comment
Kirk Bashwiner shared a link.
Kevin Stazey
@
cole_in_S
F
Thinking of Colleen and Sarah-Doe .
E und C shared a link.
dm
arl
@
4realzyo
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Cole Birwin
August 1
0
@
curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
DOOOD check it animalch.in/nU3
@
4realzyo
DOOOD check it animalch.in/nU3
Thinking of Colleen and Sarah-Doe .
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
DOOOD check it animalch.in/nU3
Like
E und C shared a link.
dm
arl
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6
Cole Birwin
August 1
0
@
curtisshoung
@
4realzyo
Curtis Shoung
M
acklem
ore
@
kevkeveatfood
@
4realzyo
utobiography
E und C shared a link.
dm
arl
Curtis Shoung
M
acklem
ore
@
kevkeveatfood
S
hare
S
hare
Thinking of Colleen and Sarah-Doe .
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Cole Birwin
Comment
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Kevin Stazey
@
cole_in_S
F
T
railer —B
ones B
rigade: An A
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
@
curtisshoung
T
railer —B
ones B
rigade: An A
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Cole Birwin
August 1
0
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
S
hare
E und C shared a link.
dm
arl
Looking forward to this!!!!!
Trailer —Bones Brigade: An A
bonesbrigade .com
BONES BR ADE: An A utobiography chronicles
IG
the unmatched life and times of the premier
skate team of the 1
980s.
Like
Comment
Curtis Shoung
August 1
0
@
cowperthwait
Oh man, hella rad
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
C
olleen C
owperthwait shared a link.
Macklemore
@
kevkeveatfood
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
Peralta and…animalch.in/Hh6
Share
K
evin Stazey
@
cole_in_S
F
T
railer —B
ones B
rigade: An A
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
S
hare
Thinking of Colleen and Sarah-Doe .
T
railer —B
ones B
rigade: An A
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Share
Comment
Comment
Thinking of Colleen and Sarah-Doe .
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
@
curtisshoung
Looking forward to this!!!!!
Trailer —Bones Brigade: An A
bonesbrigade .com
BONES BR ADE: An A utobiography chronicles
IG
the unmatched life and times of the premier
skate team of the 1
980s.
Like
T
railer —B
ones B
rigade: An A
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
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E und C shared a link.
dm
arl
Curtis Shoung
August 1
0
@
cowperthwait
Oh man, hella rad
Kirk Bashwiner shared a link.
Cole Birwin
August 1
0
@
curtisshoung
Looking forward to this!!!!!
Trailer —Bones Brigade: An A
bonesbrigade .com
BONES BR ADE: An A utobiography chronicles
IG
the unmatched life and times of the premier
skate team of the 1
980s.
Comment
K
evin Stazey
@
cole_in_S
F
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
T
railer —Bones Brigade: An A utobiography
bonesbrigade .com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Like
August 1
0
Like
S
hare
Cole Birwin
August 1
0
Thinking of Colleen and Sarah-Doe .
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
DOOOD check it animalch.in/nU3
Share
Oh man, hella rad
Comment
@
curtisshoung
@
4realzyo
T
railer —Bones Brigade: An A utobiography
bonesbrigade .com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
Comment
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
S
hare
Thinking of Colleen and Sarah-Doe.
Like
T
railer —Bones Brigade: An A utobiography
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
bonesbrigade.com
BONE BR
S IGADE An Autobiography chronicles
:
the unmatched life and times of the premier
skate team of the 1
980s.
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
Peralta and…animalch.in/Hh6
T
railer —B
ones B
rigade: An A
utobiography
bonesbrigade .com
B
ONE B IG ADE An A utobiography chronicles
S R
:
the unmatched life and times of the premier
skate teamof the 1
980s.
Like
Comment
S
hare
BONES BR
IGADE: AN
AUTOBIOGR
APHY is gonna be so
good. animalch.in/3Kx
W do you get when you mak e a
hat
movie with Tony Hawk and Stacy
P
eralta and…animalch.in/Hh6

56. 777
clicks

57. 3978
pageviews
777
clicks
5
followers
1
3
comments

58. 3978
pageviews
777
5
followers
clicks
1
3
comments

59. 3978
pageviews
777
5
followers
clicks
1
3
comments

60. 1
22
clicks
1
26
pageviews
1
follower
1
comment

62. Fred McIntyre
fred@awe.sm
1 415 846 4315

63. •
Analytics Tools – Campaign
Optimization
What it is: Analytics Tools collect data about consumer interactions with a brand's
interactive properties or marketing activities and provide tools to help those brands
optimize towards improved results.
•
Why It’s Important:
• The typical Internet user is served 1,707
display ads per month
• Users are up to 21 times more likely to click on
a viewable ad
• A 40% improvement in ad viewability can
produced a 75% increase in sales life

64. Go Beyond Viewability
Get SEEN
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary

65. Today, you are more likely to …
Climb Mount Everest
Sign up for &
complete Navy Seal
training
Win the Mega Millions
Than click on a banner ad.
Source: http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1

66. You are served 1,707 display ads per month
Served
Viewable
Seen
Only 46% of which have any potential to be viewed.
And of viewable ads, only 49% are ever actually SEEN

67. Truth is that in-screen isn’t Seen. And Viewability was just a start…
In-Screen
Viewable


2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary

68. But don’t take my word for it
"Applying Sticky's
tracking to our digital
media campaigns is
helping us to optimize
and increase our ROI on
digital marketing
investments in some
campaigns up to 25
percent.”
Krister Karjalainen
Head of Digital
Procter & Gamble Nordics
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary

69. Wonder how we do it?
68 % seen
Time on: 1.2 sec
4
3
55 % seen
Time on: 1 sec
100 % seen
Time on: 3.5 sec
1
5 65 % seen
Time on: 1.0 sec
30 % seen
Time on: 0.5 sec
2

70. “Seeing” is the new standard
that’s helping marketers better optimize
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary

71. When you optimize by “Seen”
consumers spend more time with your brand
71
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary

72. L’ Oréal leveraged Sticky to test premium placements across
publishers…
Impact
Low
High
Medium
High
14.7%
35.1%
Low
Cost Per View
Medium
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
8.2%
42.0%

73. As a result, they were able to exceed brand goals at no additional cost
B ra nd
S it e
P la c e m e nt
Garnier
A melia.se
P ano rama - 980x300 82 1 kr
30
Garnier
A melia.se
Overlay - 980x1
500
Garnier
Garnier
T o tal
35%
B udge t
Im pre s s io ns
nC P M
nC P V
V I%
V e rif ie d
Im pre s s io ns
Im pa c t
V e rif ie d
T im e ( h)
1066 625
77 kr
1 kr
00
77%
2.6
821301
593
1 024 kr
6
1 827
06
1 kr
50
1 kr
50
1
00%
3.2
1 827
06
95
Damernas.se
P ano rama - 980x300 68 687 kr
892 039
77 kr
208 kr
37%
1
.0
330 054
92
Damernas.se
Overlay - 980x1
500
28 766 kr
1 775
91
1 kr
50
349 kr
43%
1
.1
82 463
25
19 5 6 0 7 k r
2 257 266
87 kr
14 6 k r
1 340 646
805
Seen impressions
26%
Average CPV
68%
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
Total time spent with brand

74. Sticky gets you Seen
 Potential to be seen, is not seen
 Optimize branding campaigns for better ROAS
 Get the ROI online originally promised
 Negotiate better CPM’s with publishers
 Stop wasting money on invisible ads
 Get more brand lift
 Performance gains of 25-85%

75. Want better results? Come see me
Ephraim (Jeff) Bander
President
Jeff@sticky.ad
Twitter:@Stickyadman
Skype: Ephraim.Bander613
+917-523-0007

76. THANK YOU
Jessica Joines
Founder/Managing
Partner
Digital Media Review
Joe Zahtila
GM, North America
Qriously
Michael Mathieu
Chairman/CEO
SET
Fred McIntyre
CEO
awe.sm
Jeff Bander
President
Sticky