1. Doug Levy
CEO, MEplusYOU
@DougLevy1
doug.levy@meplusyou.com

4. Understand A Target Audience
Create Influential Ads
Reach The Audience

5. FOUR FORCES
COLLAPSE OF MASS
TRANSPARENCY
SOCIAL CONNECTIVITY
TRUST

6. Understand A Target Audience
Create Influential Ads
Reach The Audience

7. RELATIONSHIP ERA

8. COMPANIES THAT CARE ABOUT
SOMETHING BIGGER
THAN SELLING THEIR PRODUCT
SELL MORE OF THEIR PRODUCT

9. BUILD THE BEST PRODUCT, CAUSE NO
UNNECESSARY HARM, USE BUSINESS TO
INSPIRE AND IMPLEMENT SOLUTIONS TO
THE ENVIRONMENTAL CRISIS

11. 92% OF PEOPLE TRUST
PERSONAL RECOMMENDATIONS,
BUT ONLY 29‐47% TRUST
VARIOUS FORMS OF ADVERTISING.
(SOURCE: NIELSEN, 3Q2011)

12. THINKING OF TRUST AS JUST A WAY
TO INFLUENCE TRANSACTIONS
IS LIKE THINKING ABOUT A CHILD AS JUST
A TAX DEDUCTION.

13. TRUST
CREDIBILITY
CARE
CONGRUENCY
Deliver on a promise
Attend to success of
all parties
Demonstrates similar
beliefs, values, and
purpose

14. VIRTUOUS CYCLE
↓ PROMOTIONAL COSTS
↑ PROFIT
GREATER RISK
LESS REVENUE
HIGHER COSTS

15. TO CREATE A BETTER
EVERYDAY LIFE FOR THE MANY

16. TO CREATE A BETTER
EVERYDAY LIFE FOR THE MANY

17. TO CHANGE THE WAY PEOPLE
EAT AND THINK ABOUT FAST FOOD

18. 1000%
800%
600%
400%
200%
0%
2009
2010
2011
2012
2013

20. TO HELP WOMEN OF ALL AGES BE MORE
FEARLESS

24. PROFIT IS NOT AN END IN ITSELF,
BUT A CONSEQUENCE OF
SUSTAINED RELATIONSHIPS.

25. Doug Levy
CEO, MEplusYOU
@DougLevy1
doug.levy@meplusyou.com