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Case Study: “Adobe Gets Real (or Fake) About Content Marketing”
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Case Study: “Adobe Gets Real (or Fake) About Content Marketing”
1.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. Julie Smith (@jasmith323) | Group Manager, Education Marketing Adobe gets real (or fake) about content marketing Adam Kleinberg (@adamkleinberg) | CEO, Traction
2.
2 3 ways Adobe
got real about content marketing
3.
#1 Awareness to
Engagement
4.
Adobe and Students
5.
5 Embrace reality (carefully).
6.
66
7.
77 FAKE
8.
8
9.
9 REAL
10.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 10 Engagement at every level
11.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
12.
#2. Campaign to
Platform
13.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 13 Wear Your Heart on Your T.
14.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 14 30% shared
15.
#3. Conversation to
Conversion
16.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
17.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 17© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
18.
18 Content helps you
tell stories. Social content helps your customers tell them.
19.
© 2013 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 19 Adam Kleinberg Traction www.tractionco.com @adamkleinberg Julie Smith Adobe www.adobe.com @jasmith323 Thanks. 2013 SMALL AGENCY OF THE YEAR WEST REGION, SILVER
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