1. Mobile, Sensors, Data, and the Future of Privacy
The Age of Context
Robert Scoble and Shel Israel

2. Mobile. Social. Sensors. Location. Data.
The 5 Forces

3. Mobile: More than phones.

4. Social Media
Mature & Exponential

5. Sensors Everywhere

6. Mountains & Spoonfuls.
Text
Data:

7. Uber-personal. Intent-aware.
!
Text
Context:

8. Health.
Text
Felix. Tattoos.
Hackers. Asthma

9. Cars as Mobile Devices
Black box. Keyless. Thief-stopping. Self-driving. Safer.

10. Pinpoint Marketing
2%. Fans. Cheerios. Wine. Uber.

11. The Free Ice Cream Tradeoff

12. Cleaner. Younger. Safer. Richer.
Collaborative.
Cities:

13. Privacy
Right to Review, Correct & Turn Off

14. TRUST is the New currency.
!
google.com/policies/
privacy

15. Resurrecting Trust
Marketing’s Future in the Age of Context

16. shelisrael
forbes.com/sites/shelisrael/
ShelIsrael1@gmail.com