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REPOSITIONING AN ICON


                        2
A Brand
History
Chapter 4
begins...
All about
KHAKIS
Our
Vision
A clear
PURPOSE
Our
purpose
Focus on the
consumer
Our
Consumer
Engage
through
Digital
Our
platform
Recognized as
the #1 Men’s
Style Brand
and Best
Collaboration
of 2011
Chapter 4
Continues
Man of
action
Our real
man
of action:
bear grylls
Digital,)PR,)Events)
 Emphasize in Digital
&)more)
The Dockers Khaki Pant Revival: It's Entirely Digitial

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