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The Naked Company Pre-Release Draft Screening Jeff Rosenblum Founding Partner Questus Follow me at @jrquestus
 
Roll Flinstones
 
TRUST IN CORPORATIONS IS AT AN ALL-TIME LOW
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WHAT HAPPENS WHEN ADVERTISING CAN’T BULLSHIT US ANYMORE?
Roll Chapter 1
AMERICA SPENDS $150 BILLION ANNUALLY ON ADVERTISING
THREE TIMES AS MUCH AS ANY OTHER COUNTRY
 
Roll Old Spice
107% Increase in Sales
 
 
 
 
 
 
 
 
 
 
 
We pay attention to around 15% of TV ads
We click on one out of 1,000 ads
Roll Bogusky
Roll Bathroom Ad
 
5,000 BRAND MESSAGES PER DAY
MORE THAN DOUBLE THE 2,000 MESSAGES FROM THE PREVIOUS GENERATION
Roll Screens Everywhere
 
APPLE DELL $24 $15 $58 $331
Roll Here’s to the Crazy Ones
 
 
 
 
 
 
 
 
 
 
Roll Zappos
Roll Patagonia
Re-define advertising Break down silos and share budgets Focus on every touch point
QUESTIONS?
@jrquestus www.TheNakedCompanyMovie.com

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