Building a High Profit Marketing Plan for your Real Estate or Mortgage business is easier than you would think. Watch this short presentation to find out what you need in place to work less, make more, and fill your business with high quality, highly motivated leads.

1. How to Build a
High Profit Marketing Plan

2. Your Host
Ingrid Menninga
- From Vancouver Island
- Mother was a Realtor
- Masters Degree in Demographics
- Worked at Invis, Royal LePage
- Got the entrepreneurial bug
- Started JOLT Marketing

3. Real Estate & Mortgage Marketing

4. Let’s get into it!
•the secret behind a "high profit" marketing plan, that costs you little to no $,
but delivers HUGE results
• the “big picture” of your marketing tactics
• how to fill your sales funnel with high quality leads continuously
• the #1 mistake Agents make in their business that costs thousands of $$$
(and what to do instead)
• the "no fail" map you need to follow in your business so you're not letting
others scoop up your leads
• how to get 365 days of success with your High Profit Marketing Plan

5. Build your Success Story
1. Have a positive attitude and an open mind
Your mindset matters
2. Don’t do the same as everyone else
How will you differentiate?
How will you get different results?
3. Try new things
You’ll learn what works best for you
4. Allow yourself to get uncomfortable
That’s how growth happens
5. Most importantly, INVEST IN YOURSELF!
You are your biggest asset!

6. The Secret behind a High Profit Plan
1. press play & repeat all year long
 not “re-inventing” the wheel every time
 not making more work than you need to
2. continuously promote your business
 building momentum
 not stopping & starting
3. cap costs at maximum 40% (ideally 20%)
 Maximize every opportunity
 Spend less
 Get better results

7. The Secret to High Profit Marketing
Chose better quality lead generators
Maximize your efforts
Follow a High Profit Marketing Map
Spend less time
Make more $

8. The Secret to High Profit Marketing
By incorporating one
strategy into my weekly
schedule I’ll make an extra
$100,000 this year.
Jivan Sanghara
Doubled his business in 2 months

9. The Secret to High Profit Marketing
Option One: Create a 4 part video series
Spend 8 hours (hair, outfit, script, takes, editing, posting)
Post on youtube (50 views each video)
= 200 views

10. The Secret to High Profit Marketing
Option Two: Create 1 video
Spend 2 hours making video, spend 2 hours posting
1. Post on youtube (50 views)
2. In a blog (25 views)
3. On your website (100 views)
4. In your email signature (10 views)
5. In your e-newsletter (50 views)
6. On Facebook Page (30 views)
7. On Facebook Personal Profile (25 views)
8. On Twitter (10 views)
9. On Linkedin Discussion Board (10 views)
10. On Community Boards (35 views)
11. In a comments section of a community website (5 views)
= 350 views

11. Your Sales Funnel

12. Your Sales Funnel
The more you
have here
The more you
get here

13. Your Sales Funnel
"I made an extra $5,000
by spending 25 minutes
and putting one simple
strategy into play”
Lee Anne Taylor
Will double her
business this year

14. Are your clients taking this route to work with you?
- confusing
- many dead ends
- many different paths
- no clear path
- no clear end goal

15. Or are you making it easy for them?
- clear path
- easy to follow
- only one direction
- clear end goal
- no dead ends

16. Build your High Profit Marketing & Sales
Map
Question: What is the route your clients take to find you &
decide to work with you?

17. Build your High Profit Marketing & Sales
Map
99.9% of you are leaving $$$ on the table
THE WORST PART:
 you’re warming up leads for the competition

18. High Profit Marketing & Sales Map - Sample
Facebook E-newsletter Email Campaign
Signup
Work with you Meeting Attend Seminar
$$$

19. High Profit Marketing & Sales Map
Call to
Facebook Action E-newsletter Signup
Email Campaign
Call to
Work with Me Meeting
Action

20. The #1 Mistake
Most Agents Marketing & Sales Map looks like this
Facebook Call to Work with Me
Action

21. That’s like asking clients to jump off a cliff
with you…Before they know you
Unless someone is
ready to DIVE, you
lose the business!

22. When you should be inviting them to
take a self guided tour
You’re not pushing them;
they want to come with you!
- Increased motivation
- Increased loyalty
- Increased trust
YOUR PROSPECTS ARE
QUALIFYING THEMSELVES!

23. How to Get 365 Days of Success
 Offer something your clients already want
 Maximize your marketing
 Scoop up your leads
 Be specific about the benefits of the next step
 Make it easy to say “yes”
The magic is when your
clients qualify themselves!

24. Build your High Profit Marketing Plan
HIGH PROFIT
MARKETING PLAN
live workshop
Join our LIVE Workshop – December 13th at the Living
Arts Centre in Mississauga, Ontario
 Fill your sales funnel with highly motivated prospects for little or no
money
 Increase sales without you being “salesy", “pushy", or spending a
fortune
 Have referral partners sending you consistent, high quality leads
 Work less & make more
www.highprofitmarketingplan.eventbrite.com

25. Build your High Profit Marketing Plan
You’ll walk away with:
• 365 Days of Success Marketing Calendar
• Your Personal High Profit Marketing & Sales Map
• Over 100 free, easy & extremely powerful marketing tactics
• Your roadmap for breakthrough success in 2013
Register at:
www.highprofitmarketingplan.eventbrite.com

26. Bonuses:
2 Sample Marketing & Sales Success Maps
Value $5,000
101 Free & Easy Ways to Promote Your Business without spending a
penny
Value $97
Register at:
www.highprofitmarketingplan.eventbrite.com

27. This full day intensive workshop is perfect
for Agents like you that:
 want to put the pieces of the puzzle together in their business
 don’t want to miss out on the $ opportunities by warming up leads for the
competition
know how to sell once people are in your door...but you want and need more
people in your door
 see market conditions changing, and you want to have a solid plan so your
business continues regardless of outside forces
 ready to grow with a plan that you (and possibly a team) can follow easily so
your personal brand is protected, and everyone knows what to do (meaning less
questions for you)
 want to stop being disorganized, and start having systems
 are done with "winging it" as you go along...
 are action takers…but you just need to know the right actions to take
www.highprofitmarketingplan.eventbrite.com

28. Just so we're on the same page, this is
NOT:
- a *magic pill*
- cheesy, stale, boring, and worn out tactics
- a one size fits all solution
- anything that's difficult, complicated, expensive or yet to be proven
(that's right, these are all easy to understand, inexpensive and tested to
be true!)
Register at:
www.highprofitmarketingplan.eventbrite.com

29. And of course you have my
Satisfaction Guarantee!
I'm certain that you're going to love this live workshop, and that if you do
the work you will see incredible results. To back that up, I'm proud to offer
a 100% Satisfaction Guarantee. If you come to the live workshop, and
discover it's not for you, just let me know before we start our 3rd hour of
the day (before 11am), and I'll happily give you a full refund.
Register at:
www.highprofitmarketingplan.eventbrite.com

30. "I'm going to make an extra $100,000 this year, by putting one of Ingrid's strategies
into play" Jivan Sanghara, Dominion Lending Centres
"Sales results were spectacular" Mike Hall, President Oriana Financial
“I have actionable steps & a calendar to follow for how I can promote my business”
Matt Collinge, Royal LePage Westside
"I made an extra $5,000 by spending 25 minutes and putting one simple strategy into
play” Lee Anne Taylor, Mortgage Agent at DLC
"Time management was always a challenge, but now I'm in control of my business
success" Rosanna Rocca, RE/MAX Abouttowne
www.highprofitmarketingplan.eventbrite.com

31. Build your own
High Profit Marketing Plan
• $397 Regular Price
• Have an early bird special on now for $247
 Only 10 early bird tickets
 40% savings
• Small group, less than 20 people
• Tickets are first come, first served
Reserve your spot at:
www.highprofitmarketingplan.eventbrite.com