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Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
By: Clint Faber
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
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Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Congratulations on investing in your education in the always changing methods of search
engine optimization.
My name is Clint Faber. You probably already know me from the SEO software I brought to
market "BacklinkTOPIA," which quickly hit the top listings on ClickBank. SEO has been a
huge part of my business over the last few years, allowing me to work alongside some of the
greatest Internet marketers in the industry such as Rand Fishkin (CEO, SEOmoz) and Aaron
Wall (Founder, SEObook). Through SEO, I have been able to help businesses skyrocket to a
whole new level, and it is my intention, through this document, to help you do the same.
As you read this document, you will hear me refer to "are" and "we." I own a business, and
although I do a lot of personal implementation within my businesses, a business is just not a
business without a group of people working together to achieve a single goal. So when I refer
to "are" & "we" I'm typically referring to anyone who's ever worked for me to bring my
business to where it is today.
With all the concerns and negative hype surrounding Google's recent updates, I felt the
obligation to pass on the SEO strategy that has been responsible for first page rankings
2. across all of our niches.
Panda 3.9.1 — August 20, 2012 (SEOmoz)
Google rolled out yet another Panda data update, but the impact seemed to be fairly small.
Since the Panda 3.0 series ran out of numbers at 3.9, the new update was dubbed 3.9.1.
Confirmed: Google Panda 3.9.1 Update (SER)
Google Panda Refresh On August 19th: Version 3.9.1 (SEL)
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
7-Result SERPs — August 14, 2012 (SEOmoz)
Google made a significant change in the Top 10, limiting it to 7 results for many queries. Our
research showed that this change rolled out over a couple of days, finally impacting about
18% of the keywords we tracked.
SERP Crowding & Shrinkage: It's Not Your Imagination (SEOmoz)
7 Is The New 10? Google Showing Fewer Results & More From Same Domain (SEL)
DMCA Penalty — August 10, 2012 (SEOmoz)
Google announced that they would start penalizing sites with repeat copyright violations,
probably via DMCA takedown requests. Timing was stated as "starting next week" (8/13?).
An update to our search algorithms (Google)
The Emanuel Update: Google Will Penalize Sites Repeatedly Accused Of Copyright
Infringement (SEL)
June/July 86-Pack — August 10, 2012 (SEOmoz)
After a summer hiatus, the June and July Search Quality Highlights were rolled out in one
mega-post. Major updates included Panda data and algorithm refreshes, an improved rank-
ordering function (?), a ranking boost for "trusted sources", and changes to site clustering.
Search quality highlights: 86 changes for June and July (Google)
Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality
(SEL)
Panda 3.9 — July 24, 2012 (SEOmoz)
A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6
days, although no single day was high enough to stand out. Google claimed ~1% of queries
were impacted.
Official: Google Panda 3.9 Refresh (SER)
We will cover the following:
· The widely known, often unused tactics of SEO
· How to structure SEO so your content is immediately seen as authoritative.
· How to rank and stand head and shoulders above your competition with
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
confidence.
Things we will not cover:
· I shall not be covering any tactics that I have not implemented, tested and reviewed
3. personally myself.
· I will not be covering the things that we have found to be ineffective, as I wish to focus on
things that you can implement today to see results.
· I cannot tell you the absolute inside workings of Google, as they do not share their algorithm
codes with anyone, but I will show what we have found to work through reverse engineering
and logical deduction.
Google and search engines are always continuously changing their algorithms to better
improve search results, and often times marketers prey upon new algorithm changes. The
reason for this is simple: you feed a hungry market. In the SEO, the market is very hungry
and often grows a taste for these sorts of topics.
I mean, just look at the amount of communication that takes place across forums about
rhythm changes in scary updates.
If you know some simple fundamental facts about SEO, you should never get scared, afraid
or even threatened by possible algorithm changes. In fact, it is better to think of them as
algorithm improvements instead, as they should all continuously be improving your site's
rankings if you implement the things that I will be covering
I am more of an analytical man and do not care much for small chat, so I am tempted to give
all of the information in this document straight and to the point. As you go through this report,
I am sure you will begin to notice that it is very informative.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
www.backlinktopia.com
BacklinkTOPIA is software that I brought to market over a year ago after one of Google's
algorithm changes that sent a lot of marketers into worrying mode. BacklinkTOPIA leveraged
a simple technique of submitting documents likeandto sites that published PDF files in order
to obtain back links.
BacklinkTOPIA quickly became a top seller in marketing forums and rapidly hit number one
in the ClickBank software category.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
We Hit #1 In ClickBanck In Internet Tools
To make sense of some madness, the reason why it did so well was because it was the first
software of its kind leveraging a simple technique, but the main reason why it hit number one
in ClickBank is simple, the technique that BacklinkTOPIA leverages WORKS.
I mean, think about it. The only promotion that we ever made for the software was through a
single Internet marketing forum, and we simply implemented ClickBank to make that
payment processing and support easier. With the combination of people talking about the
effectiveness through public forums and the excitement of a new SEO tool, popularity grew.
4. Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Due to the popularity and organic promotion through word-of-mouth, I never needed to invest
in seeking out joint ventures, affiliates or additional traffic sources. If you are interested in
promoting BacklinkTOPIA, you can find that affiliate offer here.
Although BacklinkTOPIA and our document sharing SEO strategies have been out over a
year now, the methods and techniques are just as effective as the day that it was released.
Google has gone through two algorithm changes since its release, and despite the negative
effects reported by many, our sites only showed improvements in rankings. The ones that we
barely worked onto the first pages under their keywords shot up and shot past major
competitors in the market, despite the fact that I'm big into CPA and had some major industry
competitors in the legal and health niche.
And this is due to the fundamental way that I source off-site SEO strategies.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
It is important to understand that we’re here to cooperate with Google as we both have the
same interest in mind. The end goal is to give searchers what they are looking for, and in the
end, of course, maybe pull a good profit from that. In order for us to do this, we need to be
seen as a positive authority in the search engine's mind. Our goal is to have the search
engines love us, not fight against us. This way, we will not be swimming against the current.
Instead, we can sit back, relax and float down the river of traffic.
Off-site SEO is not all about spamming and spitting out hundreds of thousands of links
across the web. Just think about it; just saying that makes me cringe a little bit, as there are
so many people doing this with little to no results. I see this being taught all of the time, when
the truth is, all you really need to do is build up your authority on different traffic hubs. A good
example of these traffic hubs are high PR document sharing sites like, and it doesn't stop
there. We can maximize the efficiency of all of our distributed content through an added
social hub. As long as you're delivering high-quality content through your profile accounts at
places such as YouTube or Flicker, SEO will begin to truly become simplified.
So, my point is that you don't just mindlessly set up accounts and throw low-quality content
up, linking back to your site. Rather, you interact with the community and become
established. That counts as real life contribution.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Often times, the techniques I see marketers implementing are truly a waste of time. Including
setting up dozens of profiles in many different sites and never focusing on establishing
themselves as a valuable contributor. It should never be about the profiles you can set up;
rather, your focus should be on interacting with the communities with a single particular
profile.
So the first step in establishing yourself is completing your user profiles. The only time that
5. you should set up more profile accounts on a single community is when the niche drastically
varies.
We will be setting up the following accounts
1. Google (we will use the Gmail email address in all of our other accounts)
2.
3. Youtube
4.
5. Flickr
6. Posterous
7. Twitter
8. Facebook
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
I integrate my keywords, authority image and core topic into my profile naturally. Your profile
helps people get to know you and determine what you have to offer. This is how people will
get to know you and how the networks determine whether or not your profile is spamming.
If you invest in setting up your profile and really portraying what you have to offer, the
networks will recognize this. Doing this will eliminate the chance of your account getting
deleted and content removed, thus destroying all of the SEO backlink work you invest.
I mean, seriously, I can't tell you how many times I had people come to me trying to figure
out why their accounts were deleted after quickly setting up a profile and throwing up
hundreds of non-modified PLR articles.
1. In many accounts, you will have the option either to make your content public or private,
and it goes without saying that if your content is not public the search engines will not be able
to see it, preventing them from indexing your backlinks.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
2. Since we will be setting up profiles on more than one network, it is a good idea to mention
this in your profile by linking back to them. This is a huge key element to this full system
because it creates a link wheel and establishes that you have a wide presence on the
Internet.
It is important to have consistency across all of your profiles. Make sure that the information
matches with one another. The reasoning behind this should be obvious. If a user clicks over
to one of your other profiles and sees inconsistencies, the public image of being the
authoritative provider will be drastically devalued.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Search engine algorithms are getting more advanced and will soon have the ability to
recognize such inconsistencies, and we are not in this for the short term. We need long-
lasting, consistent rankings. Following this system is the reason why my sites only see an
6. increase in rankings whenever the big Google rolls out a new algorithm update.
Organic search traffic has increased by 49% with Panda
Another technique of linking your profiles together is through your Facebook and Google
accounts. By commenting on content across the web using two accounts, you will not only
grow the strength of your off-site SEO, but your authority status as well. Your authority status
will grow, because visitors and search engine spiders will be able to click through to your
profile and to all of your distributed content. We will get into the social aspect of our SEO
later in this report.
By linking your profiles, it makes it very apparent to search engines that your content is not
spam, thus increasing your authority status across all entities.
The purpose of setting up your profiles this way is to instantly be able to portray to Google
and the different search engines that your content is authoritative and directly related to your
niche.
The search engines are able to determine this easily by following the links that you
connected to each of your profiles and examining the keyword topic of the content on each
page of across the different networks. Since you are keeping
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
each profile within the same niche, all content and accounts will build upon each other's
authority, maximizing the value of any links in your content that point towards your URL.
Under each of the communities that you distribute your content on, it is important to begin
commenting on content that is provided by established accounts and interacting with the
community as a whole. Every time you make a comment, it will contain your profile, which
links to all of your content. Not only will the owners of the platform see you as a valuable
user, search engine spiders will recognize this as well.
This entire structure of setting up profiles and linking them together makes it easy for the
search engines to quickly recognize your content as legitimate, authoritative content, thus
maximizing your link building efforts. Without this structure, your articles will typically be
viewed as non-authoritative or possibly spamming, greatly increasing their chances of
removal.
Now that we have covered how to structure your profiles in the proper way, it is now safe to
move on to structuring your content to portray the image of authority that we are trying to
achieve.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
A good way to determine how to distribute and structure your content is by following what
your competition is doing and how they are interacting with the community. When you do
this, you may begin to notice that what they do is comment on each other's content and
reference one another.
This is done for many different reasons, such as portraying an image that you are looking for
some of the leaders in the industry and that you are aware of any forefront changes of your
7. niche.
This portrays that you understand what is happening in your niche and community. It also
establishes that your content consists of legitimate contributions. By doing this, you are able
to outreach to the followers and subscribers of your competition as well.
It is important to understand that only commenting and making your references to your
competition is not necessarily all you will need to establish yourself as an authority. My goal
is to cover the different things that you need to do in order to achieve this authority status.
A good thing to do is to look around and see who the leaders are in your market right now
and begin examining their content to determine what keywords, topics and segments they
are targeting. This is much easier than it sounds, because you will quickly begin to realize
that they're all pretty much targeting the same set of criteria. Leaders of industries tend not to
be sole proprietors of their ideas, but rather a circle of soundboards for one another's tactics,
ideas and results. Hopefully you now will begin to see how jumping into this circle of leaders
will not only benefit your SEO, but eventually your overall success.
So now that we understand what keywords topics segments other authorities are
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
targeting, it is now time to begin thinking about how to structure our content for the maximum
results.
The average forms of content that you will run into from these leaders are articles targeted
specifically to certain keywords. Many of these articles are specifically written to appeal to a
targeted search term for a user search in search engines, in order to be the first
recommended content displayed.
Creating articles specifically for targeted keywords is a great way to specifically gather
search traffic for a particular term, but should not ultimately be our main purpose of creating
content. Although structuring your content to appeal to the rankings it is not is main focus.
Ultimately, the goal is to establish our content as authoritative, thus increasing the value of
the back links that we will be creating with our distributed content.
Not only should we be focusing on ranking our content in Google, we should be keeping a
clear focus on what our visitor base wants from us. How we will do this is by following the
same topics our industry leaders are referencing. For instance, if authorities in our niche are
writing about "Google's algorithm changes," you should be focusing your content around
"Google's algorithm changes." By doing this, you join the group of leaders and begin to
influence the general view of a topic.
You may also begin to now notice that industry leaders are distributing teaser content.
Content such as this is typically used to get a reader excited and leverage the motion of
curiosity and desire to perform an action such as clicking on a link in the content that quickly
brings the reader to your URL or a call of action. A good example is this this tweet with links.
Now that we understand what topics and keywords you are going to be focusing on, we can
begin to discuss the different phases of creating content. For example, in the niche that
BacklinkTOPIA targets I focus on keywords such as "backlinks" "indexing" "page rank" and
"SEO."
8. Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
I will typically start out with an extremely relevant article for the keyword that gets the most
traffic based on Google's keyword research tool. This article will be relevant to the keyword,
but will include a thought-provoking twist on a well-accepted idea in the niche. This is a great
way to start out building a fellowship in establishing yourself as an innovator in the industry.
For example, I would create an article with the following title in my niche: "Google’s Algorithm
Changes Do Not Affect SEO."
After I have created this targeted content, I will now create several articles, 5 to 10
surrounding the same keyword, that support the ideas presented in my targeted article.
These articles are meant to back up claims stated in my first article.
For instance, I would create the following:
1. "Authority Back Links Are Everlasting"
2. "Surviving Google’s recent update"
3. "Authority SEO with Document Sites"
4. "Using Scribe to Hit First Page of Google"
5. "Scribd SEO Not Affected by Panda: Page One In One Day"
Below, I attempt to lay out the way that I started researching and developing this targeted
content.
When we are writing our targeted article, we need to make sure that we include the names of
the industry leaders surrounding the keyword which we chose to use. We want to include
something that is taking place in the industry at the current moment in order to portray that
we are in touch with the industry changes.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
We want to address any concerns present in the niche and provide a solution, while keeping
it relevant to our keyword.
The Golden Nugget of This Report
“All of the techniques that I am teaching you should be long-lasting, as we are not
manipulating search engines, nor are we utilizing any sort of loophole. Rather, we are
working for search engines such as Google to deliver quality content.”
If you spam and focus on taking advantage of temporary loopholes in search engines, you
will always be chasing the next new method. Not to mention the loss of all of your SEO work
once the loophole is recognized. Has spamming ever worked to get high rankings? Yes.
Does it still work today? Not at all, as it has been recognized and penalized.
If you remember, I mentioned that we should not focus on our keywords, necessarily, as the
most important thing when researching the industry. Although keywords are an important part
of our research, too often I see people focusing on this aspect and ignoring things like the
people, places and things surrounding the niche. These things are just as important as a
keyword, and without them, you might as well not even attempt SEO.
In my article, I will include not only my keywords, but the leaders in my niche, as well as the
9. needed recent events. For example, I focused my article around recent Google changes and
what the authorities had to say about them. I also made sure to include solutions to any
negative outlook.
When I create my supporting articles, I want to include all of the surrounding keywords of my
niche. This will give more relevance to my main article as being relevant to its keyword. I
want to also include the core ideas, industry leaders and events as well. So the main
separating factors of these articles from our targeted article are that they are containing our
secondary keywords.
By keeping the people, places and events consistent across these articles only helps to
increase the relevance of our topic and supports our claims and ideas presented.
Consistency will always be the key when you're trying to establish
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
authority, because without it, everything begins to crumble.
One great technique to use in recording and expanding your research is the use of mind
maps. Bubbl.us is a great tool to use to help you do this.
1. Bottlenose
This is a great new tool to highlight trending articles and social commentary based on
specific keywords. It’s a social search engine and can really help you create news or hot
topic-led content.
2. Spezify
This does a similar thing to Bottlenose, but in a less structured, more visually interesting way.
Create a tapestry of related tweets, images, music etc.
3. UberSuggest
This is a popular tool for expanding on keyword ideas, and the concept works well for helping
you think more laterally.
4. Keyword Expander
A really sick tool from Optimal Social, it allows you to find relationships between things that
people like. So people that like (insert keyword) also like XXX. This has obvious benefits and
can also help with persona creation. Free registration required.
5. SEOGadget’s Content Ideas Generator
It may not be all flashy and stuff, but it does a great job of pulling in content ideas from a
number of useful sources into one Google Doc.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
So now that you have everything laid out as far as what our articles will be about, it is time to
go into the creation aspect.
When I first started in SEO, I was writing all of my own content. Although this was a great
way to gain experience, which ultimately taught me a lot, I eventually realized that in order to
be successful I needed to outsource the tasks that I was not necessarily accustomed to
doing. Due to my struggles with writing, this was one of the first things that I began to
10. outsource, which truly changed my business for the better.
Since I've been in this industry implementing these techniques for so long, I have my own
SEO team working around-the-clock in all aspects of my business. Chances are you do not
have much experience with outsourcing tasks and may be concerned about achieving quality
articles for this technique. No need to worry, I will share with you what I did when I first
started in outsourcing content creation.
The reason for this is that we want to make sure that our content is high quality and comes
out matching the criteria we are looking for.
There are many places where you can get cheap articles written, but through my experience,
the lowest price offers will typically be rewritten private-label right content. This rewritten
content is either done by automation software or by
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
individuals with poor language skills.
I typically find high quality writers on the outsourcing platforms such as Odesk. You can
specify skill level, experience, language skills, as well as the ability to specify the hours that
the contractor worked on the outsourcing platform.
After we have chosen our contractor that has experience, good language skills and positive
feedback on public profiles, it is time to instruct them on how we wish the article to be made.
It is important to be specific on what we’re looking for. As we have no intention of paying for
any content that does not meet our specific format.
Hire slow and fire fast; don't be caught up in the emotional aspects of the business. Do not
pay a contractor just because they're trying. We are looking for someone that can understand
what we’re looking for and deliver on, not a student to teach. I can't tell you how many times I
made this mistake, but ultimately it comes down to what's best for the business, and if you're
not getting quality content, then you need to fire and rehire.
I typically find that it takes about five attempts of hiring a writer to find one good candidate,
even after I have weeded out the people that did not have good feedback and experience. In
order to increase the possibilities of finding a great writer, I tend to require my candidates to
provide an example article based on our specifications prior to hiring.
After I'm done selecting candidates engaged in the criteria that we're looking for in our
articles, I hire them based on the terms that they will get paid after they deliver. Too often
have I been disappointed after hiring someone on the hourly basis, only to receive rubbish
content for my investment. Since I sent every contract out on the basis that they will get paid
after they deliver, I can easily deny the content that does not meet the criteria and use it as
leverage for them to deliver what we’re looking for.
Although outsourcing tasks may take some time to get used to, finding a writer will ultimately
be one of the greatest things that you do for your SEO efforts. Although we can eventually
begin using rewritten PLR content, it is important that
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
11. our writers have a foundation for writing unique articles in our niche, thus producing the
quality of each distribution.
If we do not place a strong importance on finding quality writers, our content will come out as
gibberish in just another content distributor. Our goal is not to be just another spammer of
rehashed material, rather it is to be seen as an authority in our niche and have content
instantly recognized as high-value by the search engines and our reader base.
We make sure that they fully understand the persona of the authority that we are trying to
achieve in our market. This is done by not simply giving them a keyword on the topic.
Instead, we will be giving our writers all of our research such as industry leaders' names,
recent events in our market and all of the things covered in the research portion of this report.
After they have written the article, it is important that you look over all work done in order to
ensure that it matches the authority persona that we are trying to portray and establish. You
will make sure that the content is consistent with authoring information distributed through
your accounts. The moment that you take your eyes off your business is the moment that you
lose control, so no matter what tasks you are outsourcing, it is vitally important that you
revise and okay all of the work done.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
After you receive your quality, targeted content, it is now time for publicizing it to your site.
Optimize Titles for Killer SEO
The title of the contents of your pages is one of the most important factors for on-page SEO.
Not only is it the literal title of the tab or browser window, it’s also the first line people see in
the search results, followed by the URL and the Meta description:
Optimize your Descriptions
Now that we’ve got proper titles, we should start to focus on Meta descriptions. The Meta
description can be used by search engines to show in the snippet. It’s the black piece of text
shown beneath the URL. The Meta description is usually only used when it contains the
keyword the searcher was searching for.
If you’re thinking of auto generating the Meta description, you might as well not do anything
and let the search engine control the snippet… If you don’t use the Meta description, the
search engine will find the keyword searched for in your document and automatically pick a
string around that, which gives you a bolded word or two in the results page.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Remember, the purpose of search engines is to deliver to the searcher what it is they are
looking for in the meta-description. This is how we will show Google and the visitors that our
content is what they are looking for.
Now that we have four targeted articles up on our site, it is now time to distribute our
supporting articles to document sharing sites such asand . We will slowly drip feed our
content across these networks throughout the next 5 to 10 days, after which we will have
more content written and distributed in the same fashion.
12. Since the release of BacklinkTOPIA, we have made many upgrades and even released the
Pro version. The SEO software solution is a content distributor that sends out our supporting
articles to document sharing sites. Not only does it distribute our content, but also it searches
through our written articles, inserts our links and converts them to PDF format. We originally
created the software for internal use to eliminate the time it took to do these automated tasks.
Although BacklinkTOPIA is not required, it is a huge time saver.
It doesn't take very many links to quickly obtain the first page of Google, as we are able to
achieve great results with around 100 supporting article back links. You should not need to
do very much outside of document sharing sites and missions for Off-site SEO
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Now it is time to start putting together our “social hub.” A social hub is more than just a
standalone site or application; it’s both the heart of a distributed network of information and a
destination for those that share the interest it supports.
1. If you don’t have a GMail account, create one. You’ll need this email for all the logins,
might as well use the same one.
2. Associate your logo with that e-mail in Gravatar.com; this will also come in handy later.
3. Create a YouTube account associated with the same Google ID.
4. Create a Flickr account.
5. Set up a Twitter account, and customize the profile page to reflect your authority persona
as described previously.
6. Establish a Facebook Page. You can do this from your personal Facebook account. If you
don’t have one, you’ll need to create one.
7. Grab yourself a Posterous account, and activate the Group Profile feature to make it
easier for others to post to the account. Connect your YouTube, Flickr, and Facebook pages
to Posterous so that any content you send to
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Posterous bounces into the other accounts automatically.
8. Create a simple listening station in Google Reader. You’ll have access to Google Reader
automatically since you set up the GMail account above.
9. Click the Reader “Settings” at the upper right, then the rightmost tab, which is “Send To.”
Configure Reader to send content to the destination sites you created above.
10. Without setting this up, this whole process is useless.
11. The “home hub” of the social system is your new GMail account. If you log into that each
morning, you’ll have access to everything you need.
To distribute original content through the system, just use the Posterous account. This is
much easier than it sounds… You can post everywhere by sending e-mail to
post@posterous.com from your GMail address.
Send images and they’ll go to Flickr as well. Send video and they’ll post to YouTube
automatically, etc. Links to everything you create will appear on your new Posterous blog,
13. and go out to your Twitter followers and Facebook fans, on autopilot.
Distributing content through a network such as this is even easier. Whatever is in Reader can
be sent through the system by clicking the “Send To” button. When you do that, a drop-down
appears with:
· Twitter
· Facebook
· Posterous
as options (remember, choosing “Posterous” sends it everywhere). Begin following authority
blogs, as this will raise your authority and visibility to search engines.
Leave short comments on articles that are created by authorities in your niche to draw traffic
to your own, and create the personal connection you need to deliver on the brand promises
you made to your readers.
Copyright © 2012 Clint Faber
(Gravatar has already been set up if you followed the above, so wherever you log in to
comment on someone else’s blog and use your GMail address, your icon will also appear
and give you some exposure.)
You can also access your brand “listening station” in Google Reader. Just click “Reader” at
the upper left of Gmail, and you’ll pretty much be able monitor any appearance of the brand
online. You should add some influential local bloggers to the feeds there as well, and create
folders for whatever else you like to read in your niche. Staying into market news is very
important when establishing authority.
I start my day with my Google Reader account at 5:00 a.m. and check them sporadically
through the day, sharing the content I find most interesting. I average 10-15 (or more) posts a
week in each of my core niches. Tweetdeck is running constantly at work, and I check it
frequently. I just don't jump into many conversations, as it's not necessarily my purpose. I
more or less have it running to keep an eye on the thought leaders in my niche.
So what happens now?
Start posting and nerve-racking with the community. Share the content you find interesting in
Reader. Build some relationships. Get to know people in your market. Help everyone, and
watch them help you back through improved traffic, Google rankings and much more.
But for 90% of the businesses out there, the truth is this is enough to get started building the
authority that will help build your business.
Copyright © 2012 Clint Faber
www.topiaservices.com
www.backlinktopia.com
Most of our sites that are top ranking are CPA download offers. We work very hard to make
sure we optimize everything on our sites to make sure that we get the topmost conversions
from our traffic and I recommend that you do the same using tools like clicktale.com
Without going into what you're able to achieve on top of setting up this authority positioning,
let's go over some profiting numbers.
Copyright © 2012 Clint Faber
www.topiaservices.com
14. www.backlinktopia.com
Let’s say you get into one niche and set up a single authority hub.
Say your landing page only converts 9% of 56950 that take action on your call-to-action,
that’s a conversion of 5341 visitors.
CPA payouts are always changing, but we like the ones that pay around $4.12. You will be
earning .39 per visitor, bringing a whopping $22,026.59 month in income without an offer of
your own.
Outsourcing content creation shouldn't cost you over $5,000 each month for the most
competitive sites that can bring you 56950 visitors. So we are making an easy $17K a month
off our SEO positioning.
This traffic is just as valuable for your own services and products as it is for CPA offers. Let’s
say you’re offering your own product on the front-end for free, like a lot of download offers in
cost-per-action networks do. And you convert 5% of the 9% that you converted on your own
services or products at $99? That’s $26,433. From here you can get into promoting parallel
offers through affiliate marketing.