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A successful PR campaign follows the same narrative structure as epic films and fairy tales. Your client is Luke, and you’re Obi Wan, furnishing a light-saber to help him defeat the Empire. Your client is Frodo, and you’re Gandalf, wielding wizardry to help him destroy the ring. Your client is Cinderella, and you’re the fairy godmother, casting spells to get her to the ball. It's about relations between you and the hero. When you deliver your service, do so by positioning its capabilities like the light-saber, wizardry, and spells—as “magic gifts” for helping your main characters (client) reach that much-desired Promised Land. So do i at Imogen Public Relations. With +15 years experien...