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PROGRAM
OPEN SOURCE
                                                                             CONCEPTUAL
Advanced Branding Strategy Masterclass                                       FRAMEWORK
                                                                             Version 1.0




                                 Brand Strategy
                                Role and Definition
Web 2.0


Consumer
Power

Channel
                 Forces of                                 Implication for
Proliferation
                  Change                                     Marketers
Media
Fragmentation

Hyper
Competition
                                      Virtual Context


                                                        Future
                             Applying the   Market
                                                        scenarios
                             knowledge      context



Idris Mootee                                                www.mootee.typepad.com
what is a brand?

                   www.mootee.typepad.com
what is a product?




        www.mootee.typepad.com
a product is no longer a product – it is
a set of often personalized and
interconnected interactions that define
a total brand experience.
                           www.mootee.typepad.com
customer experience is now the
new manifestation of a brand

                        www.mootee.typepad.com
From Branding to Bonding




                       www.mootee.typepad.com
Brand     Customer       Customer          Brand
Promise   Engagement      Advocacy          Equity


                Brand Strategy




                                 www.mootee.typepad.com
Social
                Networks




         The Expanded Brandsphere
Mobile                                   Googlism
Video




              Location Based
                 Service

                                    www.mootee.typepad.com
You can be part of a global community
that help provide the answers……and
shape the industry thinking of the
future……



                          www.mootee.typepad.com
OPEN SOURCE
Advanced Branding Strategy Masterclass


Register now at www.mootee.typepad.com



                                    www.mootee.typepad.com
Starting 3rd Week of August 2007

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Advanced Brand Strategymaster Framework

  • 1. PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
  • 2. what is a brand? www.mootee.typepad.com
  • 3. what is a product? www.mootee.typepad.com
  • 4. a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
  • 5. customer experience is now the new manifestation of a brand www.mootee.typepad.com
  • 6. From Branding to Bonding www.mootee.typepad.com
  • 7. Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
  • 8. Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
  • 9. You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
  • 10. OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007