In his presentation, SEO Manager Petar explained what SEO is and why you should be investing in it for your business. He provided tangible tips for you to action, discussing two steps to help you optimise your website for Google. Take a look at his presentation below:

1. How to attract and convert new
customers through Search
Engine Optimisation (SEO)
Getting found on Google:
@petejov
/in/petarjovetic
By Petar Jovetic

2. #sdm
@impressiontalk
SEO?
what is
impression.co.uk/sdm

4. search engine optimisation, or SEO, is a methodology of
strategies, techniques and tactics used to increase the amount
of visitors to a website by obtaining high-ranking placements for
relevant, organic keywords in search engines
#sdm
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5. What is SEO?
Visibility Traffic
Revenue/
Leads
A simplified representation
On-page
Off-page
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6. SEO?
why
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7. SEARCH ENGINE
how does a
work?
...Making sense of how a search engine works rationalises the
activity we undertake as search engine marketers…
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8. ...so to attract and convert new customers through
Search Engine Optimisation, you need to....
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9. Step 1
Build informative page content that’s relevant to
specific search queries
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10. Step 2
Promote these pages, acquiring links, likes and shares
along the way, to communicate their popularity
#sdm
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11. #sdm
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SEO = Content + Promotion

12. ...
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13. Step 1
Build informative pages that are relevant to specific
search queries
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14. Conduct keyword research and create a keyword map
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15. Conduct keyword research and create a keyword map
Aim
To determine what people are searching for and ensure
each page of your site has a specific topic & purpose
Tools
Google Keyword Planner
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16. Look at your page holistically, from the top down
Begin optimising
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17. Begin optimising
URLs
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18. http://www.myshop.co.uk/cookware/saucepans
Begin optimising
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19. http://www.myshop.co.uk/static/Browse/ID72/33024823/c_1/1%7Ccategory_root%7CHome+and
+garden%7C33005908/c_2/2%7C33005908%7CCooking%2C+dining+and+kitchen+equipment%7
C33007755/c_3/3%7Ccat_33007755%7CCookware%7C33013646/c_4/4%7Ccat_33013646%7CS
aucepans%7C33024823.htm
Begin optimising
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20. Begin optimising
Title
Tags
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21. Begin optimising
Meta
Descriptions
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22. Begin optimising
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23. Begin optimising
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24. Begin optimising
Headings
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25. Begin optimising
Words on
the page
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26. Begin optimising
Images
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27. Begin optimising
Other useful
content
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28. Begin optimising
Internal
links
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29. Examples...
Vs
.
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32. Step 2
Promote these pages, acquiring links, likes and shares
along the way, to communicate their popularity
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33. Begin promoting
Start with
social media...
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34. Link Building
Begin promoting
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35. Begin promoting
Link?
what is a
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36. Begin promoting

37. Begin promoting
≠
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38. Considerations when link building....
Authority & trust
of linking site
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39. How relevant is
the link?
Considerations when link building....
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40. Variety of links from
different sites...
Considerations when link building....
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41. Where is the link
placed on the page?
Considerations when link building....
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42. How often are you
building links?
Considerations when link building....
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43. Quality of current
links?
Considerations when link building....
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44. To reiterate...
1) Build informative pages that are relevant to specific
search queries
2) Promote these pages, acquiring links, likes and shares
along the way, to communicate their popularity
#sdm
@impressiontalk
impression.co.uk/sdm

45. - Google Search Console
https://www.google.com/webmasters/tools/
- Google Analytics
https://www.google.com/analytics/
Tools
#sdm
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46. Thank you!
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Any questions?