This document discusses how changes in the video game industry could benefit women. Specifically:
1) Traditional game publisher business models are changing as digital distribution and new revenue models like subscriptions become more common. This reduces publisher control and opens opportunities for smaller, more flexible development teams.
2) The transition away from large publisher-controlled development toward more entrepreneurial and independent models could lower barriers to entry for women in the industry by allowing for smaller teams and reduced development risks.
3) More flexible development approaches may help address the traditional lack of gender diversity in game development by providing alternatives to the large-scale studio environment that has historically presented barriers for women.
30. “Old” / Current Revenue models Original Title on the 360/PS3: 2.5 yrs Pitch Pre-Production Production Alpha Beta Master Manufacturer = Greenlight = Milestone Payment = Signing Adv = Royalty Eternity Release Year 1 Year 2
31. “Old” structure Studio Manager/CEO/Owner Head of Development/ Head of Production PR Manager HR Manager Technical Director Art Director Design Director Project Director/ Producer Technical Lead Lead Designer Lead Artist QA Manager Audio Manager Senior Audio Designer Senior Designers Senior Artists/Animators Senior Programmers Senior QA Outsourcing Regular Designers Regular Artists/Animators Regular Programmers Audio Technicians Junior Designers Junior Artists/Animators Junior Programmers QA Technicians Work Placements Senior Management Shared Resources Team Specific Legend: External
37. Markets In Transition Boxed Product Digital Distribution Cloud Computing Streamed Service? Developed Economies Developing Economies Micro Economies? Product Based Business Model Service Based Business Model?
38. New Potential Revenue models (Subs & Micro) More transparent monthly data = more payments Pitch Pre-Production Iteration 1 Patch 1 Patch 2 Expansion = Greenlight = Milestone Payment = Signing Adv = Royalties Eternity Release Year 1 Year 2 Subscriptions = more transparent due to continued developer input
39. Great news for Developers: An open market Paul Johnson on Gameswatch http://bit.ly/84V2G
40. Transitions in Markets Affect Development Entrepreneurial Structure Corporate Structure Smaller Teams Reduced Risk New Revenue Models