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Are you ready to manage your company's reputation?

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The MD of KMP Digitata, Jon Keefe presents the case for companies to use social media as part of the Marketing Strategy, as well as stressing the importance of making sure that your company is ready to manage the workload of social media.

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Are you ready to manage your company’s reputation? Presented by Jon Keefe Reputation management May 2009
Why bother with social media? ,[object Object],[object Object],[object Object],[object Object]
 
Corporate vs personal motives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fuel Individual Social Ego Deliver business goals
Social media planning
5 challenges in enabling your Company ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convincing the powers that be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convincing the powers that be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting SM into the business plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying the skills necessary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example Social media management
Creating the rules of engagement Tone Persona Phraseology Brand guidelines for content authors
Creating the rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[email_address] or 0870 868 8900

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