Inbound mantra credentials pack

1. Data Driven Inbound Marketing Company
By Section 12(3)(c ) of the Companies Act, 2013
Pragmatic Learning Private Limited
404, Tower - E, PVC - 1, Sohna Road, Gurgaon - 122018
CIN - U80302HR2012PTC045093
+91 - 971 724 0021 | www.inboundmantra.com

2. India’s Top Inbound Marketing Team
● Founded - 2011 | We are Inbound from the very start.
● Small - 11 member team.
● Purist - Inbound marketing is core. We say ‘NO’ to piecemeal projects.
● Buyer Persona Fans - We are heavily invested in this. We will not rest
till we crack this.
● Fail Fast - We fail fast. We ruthlessly test our hypothesis using lean
startup methods, for we are up against a high velocity buyer.
● Humble - We do not know everything.
● Performance - Outcomes drive us. We love ROI. That is why we
devised the A+B+C performance model. It is super-exciting to have
skin in the game.

3. We solve it. We help businesses do sustainable customer
acquisition through inbound marketing.
We develop and execute an inbound marketing strategy that
generates leads, nurtures them and closes customers at
competitive costs, below conventional marketing methods:
Delivering ROI and Business Outcomes.
Do you have a customer acquisition problem?

4. As on date, Inbound Mantra has generated
business of more than US $ 100 Million and
created an opportunity pipeline of another US $ 50
Million for its Clients.
Brand Value has been a Bonus.

5. Website Traffic
Our Clients have doubled non-paid
relevant website traffic in 6 months.
One of them grew traffic by 10X over
a year to 500 users / day and is now
a ‘branded keyword’.
Low Cost Quality Leads
Qualified lead generation at 60% less
cost, and predictable.
Visitor to Lead Conversion
Improved from less than 1% to 8%.
Are you for marketing ROI, performance and
predictability?
Outbound to Inbound
B2B Clients with markets in India and
US have completely moved to
inbound; no more cold calling and
plea for referrals.
Nurturing is Key
The sales process becomes sticky
with long and complex buying cycles.
Lead nurturing reactivated 30% of
this list.

6. Our Clients
SOFTWARE OTHERSREAL ESTATE

7. Each engagement has two phases.
How it works? | Pricing
Phase 1 Phase 2 >>
Duration 4 Months 8 Months >>
Scope Strategy
➔ As-Is Assessment
➔ Keyword Research
➔ Business Research
➔ Buyer Persona
Development
➔ Goal Setting
Execution
➔ SEO
➔ Social Media Management
➔ Content Marketing
➔ Campaigns
➔ Nurturing
➔ Analytics
Pricing
(Indicative)
One Time Fee
₹ 1,000,000 or US $ 15,000
Monthly Retainer
Starts ₹ 300,000 or US $ 5,000

8. Indicative Scope: Inbound Marketing Services
Scope Activities Frequency
Campaigns
1 Prospecting Offer to ATTRACT and
CONVERT across channels
✓ Monthly
1 Nurturing Offer to CLOSE existing leads ✓ Monthly
ATTRACT
- Search Develop Website x
Keyword Research ✓ Every 6 Months
SEO - On Page | Off Page ✓
As and when new
pages are added
Business Blogging ✓ Biweekly
Keyword Tracking ✓
Infographics ✓ Quarterly
Google Adwords / Remarketing ✓ Ongoing
THE HOW ?

9. THE HOW ?
Scope Activities Frequency
ATTRACT
- Social Image Creatives Weekly
LinkedIn - Optimize Page
➔ ONE Own Post / 3rd Party Post ✓ Daily
➔ LinkedIn Ad Campaigns (Sponsored
Updates)
✓ Monthly
Facebook - Optimize Page
➔ ONE Own Post ✓ _ _ W _ _ S _
➔ Facebook Ad Campaigns ✓ Monthly
Twitter - Optimize Page
➔ Tweets ✓ Daily (for SEO)
➔ Persona Engagement ✓ Daily
➔ Twitter Ads ✓ Monthly
Indicative Scope: Inbound Marketing Services

10. THE HOW ?
Scope Activities Frequency
ATTRACT
Social Google Plus - Optimize Page ✓
➔ ONE Own Post / 3rd Party Post ✓ Daily
Retargeting on Facebook ✓ Fortnightly
Slideshare ✓
YouTube ✓ Monthly
Email Email Prospecting ✓ Experiment
CONVERT Website CTA ✓ Ongoing
Conversion Optimization ✓ Ongoing
CLOSE Newsletter ✓ Monthly
Nurturing Offers - Ebook | Videos ✓ Monthly
Indicative Scope: Inbound Marketing Services

11. A+B+C
➔ A - Fixed Fees
➔ B - Linked to a Marketing
Outcome (e.g. Lead)
➔ C - Revenue Share
Inbound Mantra pursues the above
performance marketing model.
Pricing Model

12. Immediate
Driven by campaigns on social media
and email prospecting
6 Months
For sustainable intent-driven organic
search and social leads
Time to Results

13. Step 1
Kindly fill a preliminary assessment
questionnaire
Step 2
1 - 2 meetings / conference calls to
discuss the preliminary assessment
Step 3
Proposal
Step 4
Lets Begin
Next Steps

14. HubSpot Salesforce Integration

15. About Hippo CMMS
A canadian software company providing cloud-based CMMS.
Challenge | HubSpot and Salesforce
Hippo was already using Salesforce in 2015 when HubSpot was
implemented. The initial setup was executed by a US based HubSpot
agency. But over a period of time and in 2017 particularly, the integration
threw up errors mostly on field sync. Hippo asked Inbound Mantra to help.
Solution
● Identification of issues.
● Collaborating with HubSpot team to develop implementation plan.
● Rectify property type errors for mapped fields.
● Create new fields in Salesforce to capture information from HubSpot.
● Documentation for correction and future reference.
Hippo CMMS: HubSpot Salesforce Integration

16. HubSpot SetUp

17. About BORN
A New York based creative design, content production and commerce
solutions company.
Challenge | HubSpot SetUp
BORN was looking to implement HubSpot to automate marketing sales, and
also to build revenue predictability in its business.
Solution
● Understand requirements document given by BORN.
● Propose an implementation plan.
● Create fields, workflows and automation logic.
BORN: HubSpot SetUp

18. HubSpot COS Templates

19. Appland

20. Ameyo

21. Hippo CMMS

22. Gurgaon, India | +91 - 971 724 0 021
www.inboundmantra.com