Brian Halligan, ceo, Hubspot - talks about the inbound marketing is now more than just marketing - it reaches into every aspect of business

1. hosted by
The fully-certified Hubspot Gold Partner

2. Inbound
Company

4. Work
&
Live

5. Marketing
Sales
Service
Culture
Technology

6. Marketing
Sales
Service
Culture
Technology
}
INB UND

7. The marketing playbook is broken.
The Marketing Playbook Is

8. .
The Marketing Playbook is BROKEN.

10. @bhalligan

12. Content!

15. The Press Release Hire

16. The Press Release Hire
Money v Brains
Rent v Own
Outbound v Inbound

17. D.A.R.C.
Digital
Native
Content
Creator
Analytical
Reach

18. Marketing
Sales
Service
Culture
Technology
}
INB UND

19. The Sales Playbook
Sales Rep In Control

20. The Sales Playbook is BROKEN
Prospect In Control

21. Then: C.R.M.
Then: C.R.M.

22. Now: C.M.R.
“Dig-In-Yourself”

23. Then,
Pricing

24. Now,
Pricing

25. Then: Pay On Transaction

26. Now: Pay On NPS
26

27. Then: Hiring Profile
42 Long
IQ Contest
Fraternity
Varsity Sport

28. Now: Hiring Profile
Smart

29. Marketing
Sales
Service
Culture
Technology
}
INB UND

30. .
The Service Playbook
Outsourced Call Center
9 to 5
Multi-Tier

31. .
The Service Playbook IS BROKEN
Google trained
24 x 7 Economy
Handoffathon

32. If you make customers
unhappy in the physical
world, they might each tell
6 friends.
6 friends.
If you make customers
unhappy on the Internet,
they can each tell
6,000 friends.”
6000 friends.
- Jeff Bezos, Founder & CEO

33. >
Edward Bullwer-Lytton, 1839, London

34. > >
#IMUK13, 2013, London.

35. THEN,
BUYER
BEWARE

36. NOW,
SELLER
BEWARE

37. THEN,
CUSTOMER
SATISFACTION

38. NOW,
CUSTOMER
DELIGHTION
Your most
valuable
customers are
those who buy
sell the most.

39. CEO as brand…
Then

40. Now

41. Marketing
Sales
Service
Culture
Technology
}
INB UND

42. product : customers
culture : employees

43. 43

44. 1973
MANTRA
1993
2013
Management Leadership Inspiration

45. 1973
1993
2013
MANTRA
Management Leadership Inspiration
DESIRE
Pension
Salary
Learning

46. 1973
1993
2013
MANTRA
Management Leadership Inspiration
DESIRE
Pension
Salary
Learning
MENTALITY
OCD
Anxiety
Disorder
ADD

47. 1973
1993
2013
MANTRA
Management Leadership Inspiration
DESIRE
Pension
Salary
Learning
MENTALITY
OCD
Anxiety
Disorder
ADD
HOURS
9-5
9-6
Whenever

48. 1973
1993
2013
MANTRA
Management Leadership Inspiration
DESIRE
Pension
Salary
Learning
MENTALITY
OCD
Anxiety
Disorder
ADD
HOURS
9-5
9-6
Whenever
Open
Wherever
WORKPLACE 4 Walls

49. 1973
1993
2013
MANTRA
Management Leadership Inspiration
DESIRE
Pension
Salary
Learning
MENTALITY
OCD
Anxiety
Disorder
ADD
HOURS
9-5
9-6
Whenever
Open
Wherever
WORKPLACE 4 Walls
TENURE
Whole Career 6 years
18 months

50. 1973
1993
2013
MANTRA
Management Leadership Inspiration
DESIRE
Pension
Salary
Learning
MENTALITY
OCD
Anxiety
Disorder
ADD
HOURS
9-5
9-6
Whenever
Open
Wherever
WORKPLACE 4 Walls
TENURE
Whole Career 6 years
18 months

52. Marketing
Sales
Service
Culture
Technology
}
INB UND

56. 56

58. 58

65. Then
Now
Thermostat
Nest
Radio
Spotify
Cable TV
Netflix
Stores
Amazon
Advertising
Adwords

66. Then
Now
Thermostat
Nest
Radio
Spotify
Cable TV
Netflix
Stores
Amazon
Advertising
Adwords
Website
HubSpot
Marketing Automation
HubSpot
Social Software
HubSpot
Google Analytics
HubSpot

68. 68

69. hosted by
The fully-certified Hubspot Gold Partner