International School Recruitment in a Post-Covid-19 World
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A Tes Webinar given on Wednesday 9th September 2020 looking at the likely impact of Covid-19 on International Teacher and School Leader Recruitment for 2021
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International School Recruitment in a Post-Covid-19 World
- 1. International School Recruitment in a Post-Covid-19 World Wednesday 9 September 2020 Mark S. Steed, MA (Cambridge), MA (Nottingham), MSc (Ashridge-Hult Business School) Principal and CEO, Kellett School, Hong Kong
- 2. 1 2 3 4 5 6 International School Recruitment in a Post-Covid-19 World Has Covid-19 changed anything or everything? 2 International recruitment – the wider context How Covid-19 has changed international school recruitment Case Study: recruiting a school leader under lockdown Creating your online school recruitment brand Some Final Thoughts
- 3. International Recruitment: Has Covid-19 changed anything or everything?
- 4. Has Covid-19 changed things forever? We’ve been forced to use technology to solve the problems of isolation and distance.
- 5. Has Covid-19 changed things forever? ‘Old normal’ ‘Traditional’ PHYSICAL Schooling #FutureSchool DIGITAL #FutureSchool
- 6. Has Covid-19 changed things forever? ‘Old normal’ ‘Traditional’ PHYSICAL Schooling #FutureSchool DIGITAL #FutureSchool
- 7. Has Covid-19 changed things forever? Covid-19 hasn’t changed the future direction of education ….
- 8. Teaching and Learning #FutureSchool Blended-Learning Pedagogy Traditional Face-to-face Pedagogy Combination of bricks-and-mortar education with online learning Specialist whole-class teaching in schools The traditional model is unsustainable because: • There are 263m children in the world not in education • There is a global teacher shortage – additional 68.8m by 2030 • It is too expensive for Governments and Parents
- 9. Teaching and Learning ‘Old normal’ ‘Old normal’ Teaching and learning Covid-19 Teaching and learning #FutureSchool Teaching and learning Covid-19 #FutureSchool
- 10. Qualifications and Assessment Traditional Examination Hall #FutureSchool Portfolio of Micro-Qualifications A Continuing Professional Development Model Traditional Examinations – Terminal Examinations Micro-Qualifications: • On-demand Testing • “Open Book” Assessment • Online Assessment • Can be assessed, completion or attendance • Record of skills, knowledge and experience
- 11. Qualifications and Assessment ‘Old normal’ ‘Old normal’ Assessment and qualifications Covid-19 Assessment and qualifications #FutureSchool Assessment and qualifications Covid-19 #FutureSchool
- 12. Professional Development Traditional Face-to-face CPD #FutureSchool Remote CPD Online and In-SchoolOff-site Courses “It’s not INSET if it’s online or in-school”
- 13. Professional Development ‘Old normal’ ‘Old normal’ Professional development Covid-19 Professional development #FutureSchool Professional development Covid-19 #FutureSchool
- 14. Has Covid-19 changed things forever? Covid-19 hasn’t changed the future direction of education …. .... but it has forced us to move there more quickly.
- 16. International recruitment The wider context: global teacher shortages 16
- 17. The global context: teacher shortages * Source: UNESCO Institute of Statistics, Fact Sheet No.39 October 2016 “By 2030, countries must recruit a total of 68.8 million teachers; 24.4 million primary school teachers and 44.4 million secondary school teachers.”*
- 18. GLOBAL PROJECTIONS THE MARKET IN 10 YEARS Data from January 2020 Fee Income USD Students Schools 2000 2020 By 2030 2,584 11,412 970,000 5.82million 11.16 million 88,000 555,000 1.06 million $4.9 billion $54.8 billion $112 billion Staff 19,200 Data and intelligence on the world’s K-12 international schools’ market © ISC Research Ltd, 2020 www.iscresearch.com enquiries@iscresearch.com Used with permission
- 19. The global context: the shortage of specialist teachers
- 20. The global context: teacher recruitment strategy The international recruitment round is getting earlier every year.
- 21. International recruitment How Covid-19 has changed international school recruitment 21
- 22. Video interviews
- 23. Video interviews: tips on skyping 1. Take some time to adjust the height of the camera 2. Practise speaking into the camera 3. Don’t sit too close to the camera 4. Invest in an extension microphone 5. Think about what’s behind you 6. Avoid backlighting 7. Never wear a headset 8. Take time to prepare for the interview 9. Don’t put post-it notes around the screen 10. Make sure that you’re fully dressed ‘Coronavirus: 10 tips for acing a remote job interview’ Tes 12th March 2020 Time to upskill your VC interview technique?
- 25. Post-Covid-19, international schools are asking themselves: Are 1. the financial costs of flights and accommodation 2. the social costs of time of being out of school for up to a week 3. the physical costs of wear and tear on individual school leaders and 4. the knock-on opportunity costs of how they could spend the recruitment budget and time differently worth the difference between upskilling to use video conferencing to conduct interviews?
- 26. Three Predictions about the 2021 Recruitment Round More overseas teachers than usual will head home this year Prediction #1
- 27. Three Predictions about the 2021 Recruitment Round Fewer teachers than usual will take the plunge to move abroad this year Prediction #2
- 28. Three Predictions about the 2021 Recruitment Round Those abroad will try to “trade up” in terms of city and lifestyle Prediction #3
- 29. International recruitment Case Study: recruiting a school leader under lockdown 29
- 30. Appointment of a headteacher for Kellett Prep School Advert is live in Tes now
- 32. Appointment of a headteacher for Kellett Prep School Interviews Covid-19 restrictions mean that it isn’t possible at this time to secure visitor visas for Hong Kong; furthermore, there is a strict fourteen-day quarantine in place for all coming into the region. As a consequence, much of the recruitment procedure will have to be conducted by online video- conferencing interviews with both the senior team and other key stakeholders. However, there will be some face-to-face interviews: > Interviews for local candidates will be held in Hong Kong on 29 and 30 September 2020 > Interviews for international candidates with the principal and CEO will be held in London on 8 and 9 October 2020 This programme is subject to alteration in the event of changes to the Covid- 19 restrictions in Hong Kong.
- 33. Procedure for international candidates outside Hong Kong Face-to-face interview with principal and CEO in London Additional Information for candidates: • Video interviews with key personnel • Video tour of the school Live video conference Interviews with key stakeholders: • Governors • Parent Representatives • Colleagues on the senior management team • Key staff at the prep Online management tasks
- 35. Lever networks
- 36. Think out of the box
- 37. International recruitment Building your online school recruitment brand 37
- 38. Tip one: use your website
- 41. Tip one: use your website to answer the questions candidates are asking Lifestyle questions 1. Where will I live? 2. What will I eat? 3. Will I be able to communicate in English? 4. What is the healthcare like? 5. What’s is like living there? 6. How safe is it? Salary and package questions 7. What are the living costs? 8. How much can I expect to save? Professional questions 9. What will the school be like? 10. What are the professional development opportunities? ’10 questions from candidates for overseas schools’ Tes 9th December 2019
- 42. Tip two: build a professional community on LinkedIn
- 44. Tip four: look after your staff (Staff Talk and Compare) 1. Guiding new staff through the red tape 2. Connect new staff before they arrive – set up a new staff Facebook group 3. Relocation advice 4. Meet and greet 5. Teacher Buddy 6. Help new staff through the first months of living in limbo 7. Introduction to local laws and customs. Seven ways to help new staff settle in ‘The onboarding process: 7 tips to combat cold feet’ Tes 18th February 2020
- 45. Tip five: sell your location (honestly)
- 46. Attracting talented staff traditional methods 1. Traditional Advertising 2. Recruitment fairs 3. Recruitment agencies
- 47. Attracting talented staff non- traditional methods 4. DIY advertising 5. Tap into the school community network 6. DIY LinkedIn headhunting 7. Grow your own
- 48. International recruitment Some Final Thoughts 48
- 49. And so . . . will be much harder this year Set aside more time for Teacher Recruitment this year International Recruitment
- 50. And so . . . will start earlier this year Be prepared. Be flexible about your recruitment timetable. Don’t wait. International Recruitment
- 51. And so . . . will be more competitive this year Think out of the box Look for new sources for Teacher Talent. International Recruitment
- 52. And so . . . Salaries will rise for jobs in unfashionable locations International Recruitment
- 53. Put as much effort into teacher recruitment as you put into your pupil recruitment.
- 54. Mark S. Steed MA (Cambridge), MA (Nottingham), MSc (Ashridge-Hult Business School) Principal and CEO of Kellett School, Hong Kong Email: mss@kellettschool.com Twitter: @independenthead @Kellett_CEO LinkedIn: uk.linkedin.com/in/independenthead Blog: http://independenthead.blogspot.com
Notas del editor
- Here are how the ISC Research Global Projections looked in January 2020. These will no doubt change because of the impact of coronavirus, but how they will change, the sector is yet to know. ISC Research is continuing to track the market and gather data helping schools and supporting organisations to understand market change. ISC Research values all the insights that international schools can share in order to provide accurate analysis of the impact to international schools the world over. ISC Research will, in turn, continue to share as much as it can with all international schools.