Towns and Rural Blocks of India ~ 425 Towns , ~ 4,600 Peri Urban Markets, ~ 5,000 Rural Markets Indicus Analytics Market Skyline of India – Towns and Rural Blocks The full range of Indicus expertise For Market Strategy Formulation For Developing Market Plans For Market Segmentation ~ 425 Towns (pop > 100,000 each), ~ 4,600 Peri Urban Markets (pop < 100,000 each), ~ 5,000 Rural Markets 5 Metros 5 Mini metros 33 Tier 1 28 Tier 2 152 Tier 3 201 Tier 4 1,176 with pop <12> 35,000 Includes 25 different census classifications of urban centers ~ 5,000 rural blocks which contain more than 600,000 villages of India The Complete Urban and Rural Market Consumer Profile Product Components 1. Towns – Parameters for ~ 425 towns 2. Rural Blocks – Parameters for ~ 5,000 Blocks 3. Urban Market Pack – Towns plus Peri Urban Markets 4. Rural Market Pack – Rural Blocks plus Peri Urban Markets 5. Complete Pack – 1 plus 2 plus Peri Urban Markets Basic Parameters Households, Population, Income, Expenditure, Savings, Characteristics - Number of villages in a block in 5 population classes, Number of peri urban markets in a district by 4 population classes, Towns classified into Metro, Mini Metro, Tiers 1 to 4 Premium Parameters Income Distribution - 5 classes for rural, 6 for peri urban and 6 for towns Premium Plus Parameters Other parameters at state/district/ block level such as Transactions in APMC Markets and its seasonality, etc. Market Description Metros, Mini Metros, Tiers 1-4, etc. Demography Households and population (2) Households across 6 income classes, 5 for rural (6) Consumer Market Aggregate Household Income, expenditure and savings (3) Characteristics – Peri Urban Mkts Number of Peri Urban centres (4 types – very small, small, medium sized and large) (4) Characteristics – Rural Mkts Number of Villages (4 types – very small, small, medium sized and large) (4) Transactions at APMC Markets (for 3 years) (3) Seasonality of Transactions at APMC Markets – Month’s contribution to annual transactions (12) About 35 Parameters at Block, District, State and Country level

1. Indicus Analytics India’s leading economic research firm Towns and Rural Blocks ~ 425 Towns , ~ 4,600 Peri -u rban Markets, ~ 5,000 Rural Markets

3. Towns and Rural Blocks The Complete Urban and Rural Market Consumer Profile ~ 425 Towns (pop > 100,000 each), ~ 4,600 Peri -u rban Markets (pop < 100,000 each), ~ 5,000 Rural Markets 5 Metros 5 Mini metros 33 Tier 1 28 Tier 2 152 Tier 3 201 Tier 4 1,176 with pop <12,000 1,114 with pop 12,000 - 20,000 1,203 with pop 20,000 - 35,000 1,160 with pop > 35,000 Includes 25 different census classifications of urban centers ~ 5,000 rural blocks which contain more than 600,000 villages of India 62% of urban population 38% of urban population 100% of rural population

4. Granularity and Product Components The full spectrum of consumers depending on need Urban Rural Country, States, Districts, Blocks Towns Peri -u rban Country, States, Districts Product Components 1. Towns – Parameters for ~ 425 towns 2. Rural Blocks – Parameters for ~ 5,000 Blocks 3. Urban Market Pack – Towns plus Peri -u rban Markets 4. Rural Market Pack – Rural Blocks plus Peri -u rban Markets 5. Complete Pack – 1 plus 2 plus Peri -u rban Markets

5. Parameters A wide range of consumer and market related parameters Basic Parameters Households, Population, Income, Expenditure, Savings, Characteristics - Number of villages in a block in 5 population classes, Number of peri-urban markets in a district by 4 population classes, Towns classified into Metro, Mini Metro, Tiers 1 to 4 Premium Parameters Income Distribution - 5 classes for rural, 6 for peri-urban and 6 for towns Premium Plus Parameters Other parameters at state/district/ block level such as Transactions in APMC Markets and its seasonality, etc.

6. Parameters About 35 Parameters at Block, District, State and Country level Market Description Demography Consumer Market Characteristics – Peri -u rban Mkts Characteristics – Rural Mkts Metros, Mini Metros, Tiers 1-4, etc. Households and population (2) Households across 6 income classes, 5 for rural (6) Aggregate Household Income, expenditure and savings (3) Number of Peri -u rban centres (4 types – very small, small, medium sized and large) (4) Number of Villages (4 types – very small, small, medium sized and large) (4) Transactions at APMC Markets (for 3 years) (3) Seasonality of Transactions at APMC Markets – Month’s contribution to annual transactions (12) Available in Basic Version Available in Premium Version Available in Premium + Version

7. An Insight Tiers defined by total population Top Tier 1 cities Surat, Vadodra, Faridabad Top Tier 2 cities Navi Mumbai, Thirvananthapuram, Raipur Top Tier 3 cities Noida, Gurgaon, Mangalore Top Tier 4 cities Bidhan Nagar, Panchkula, Haldia Millionaire Households

9. More Insights Significant variations among states, and among districts APMC Market Transaction Seasonality in Select States 0 5 10 15 20 25 30 35 40 January February March April May June July August September October November December Andhra Pradesh Delhi Gujarat Haryana Karnataka Kerala Madhya Pradesh Maharashtra Punjab Rajasthan Tamil Nadu Uttar Pradesh West Bengal

10. More Insights 1/3 rd of the villages are tiny. 30% of town population is in Metros & Mini Metros Distribution of villages by size Pop - 815 million Very small villages (pop <500), 201,236 Large villages (pop > 2000), 113,808 Small villages (pop 500- 1000), 142,497 Medium sized villages (pop 1000-2000), 135,944 Distribution of Peri-Urban Markets by size Pop - 129 million Very small towns (pop <12,000), 1,182 Large towns (pop > 35,000), 1,160 Small towns (pop 12,000- 20,000), 1,117 Medium sized towns (pop 20,000-35,000), 1,206 Types of City Markets by size (pop in million) Pop - 215 million TIER 4, 30.4 TIER 1, 48.2 TIER 3, 49.2 TIER 2, 21.7 METROS, 49.2 MINI-METRO, 15.9 City Markets by average population (pop in '000s) Pop - 215 million Tier 4 , 151 Tier 3 , 324 Tier 2 , 775 Tier 1 , 1,461 Metros , 9,840 Mini metros , 3,180

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