Data insight and prediction about online digital advertising trend for 2015.

1. Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains

3. 1. The Continued Decline of Traditional Media
Brand can no longer succeed by spending money on traditional media.
Advertisers and audiences now have the opportunity to produce and publish
their own content and bypass traditional media gatekeepers. This will cause a
shift in budget allocation as marketers swing spend away from paid media
toward investing in their own content and media.
PREDICTION: BRANDS REALLY WILL BECOME PUBLISHERS
Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains

5. 2. The Rise of Mobile Video
Despite the smaller screens, mobile will be the primary platform where
digital videos are consumed. The ease of consuming video on mobile has
allowed for unprecedented growth and scale – especially for brands who take
advantage of this opportunity.
• 50% spend more time watching digital video on mobile than desktop.
• 72% of smartphone users watch video on their device.
PREDICTION: MOBILE AND VIDEO WILL BECOME THE PRIMARY WAY WE
CONSUME MEDIA WORLDWIDE
Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains

7. 3. The Use of Micro Targeting and Hyper-Segmentation
Every year, more and more data is being collected that provides advertisers
with a wealth of information about their audience. This helps marketers
target a very niche audience with relevant ads based on preference and
location.
• Targeted ads are on average, twice as effective as non-targeted ads.
• 74% of online consumers get frustrated when content appears that has
nothing to do with their interests.
PREDICTION: THE NUMBER OF WAYS TO TARGET WILL INCREASE AS THE
SIZE OF AUDIENCES DECREASE
Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains

9. 4. The Expansion of Programmatic Spending
2014 was a pivotal year, and with the majority of infrastructure now laid and
testing well in progress, we’ll see programmatic ad spending explode from
2015 to 2016. As with other digital advertising, most of the growth is coming
via the mobile channel.
PREDICTION: THE PUSH FOR PROGRAMMATIC CONTINUES AND GAINS
GROUND
Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains

11. 5. The Emergence of Facebook Atlas
Atlas opens up two new and extremely powerful capabilities for brands and
agencies: It lets them measure ad campaigns across screens by solving the
cookie problem; and it lets them target real people across mobile and web.
PREDICTION: CONNECTING THE DOTS OF A CONSUMER’S JOURNEY ACROSS
DIGITAL TOUCHPOINTS WILL NO LONGER BE A PROBLEM
Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains

12. THANK YOU
Compile by: Indra Kusuma. P (@BukanDomba)
Data by: ViralGains
July 2015