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VISUAL
MERCHANDISING
WINDOW DISPLAY
A window display is a window in a shop displaying items for
sale or otherwise designed to
attract customers to the store. Usually, the term refers
to larger windows in the front facade
of the shop.
CLOSED BACK
WINDOW
They are windows with a glass panel in the front
facing the aisle or
street with a wall at the back and at the sides with
a door to enter into the window area.
They do not have to worry
about the interior of the
store interfering with the
display
like in open back windows.
CORNER
WINDOWS
The corner window
faces to street that is
perpendicular to each
other. When
the store occupies a
corner location, it should
take advantage of the
fact that the passer
by will
cover two sides of the
store.Windows that
are located at the
corner of the building
and are seen
from two directions.
OPEN BACK WINDOW
Windows: Retailers who prefer that their store to
be visible from the outside use
this style of window as these windows do not have
a back wall. For this reason it is important
that the store interiors be maintained at all time.
WINDOWLESS
DISPLAY
Some stores do not feel
the need to have a
conventional window.
The
thought behind this style is that
the store interior and
merchandise should be
impressive
enough to attract customers
inside. This style of windows is
usually seen in malls.
SHADOW BOX
Small box-like windows
that are usually used
for jewelry and
cosmetics displays.
They are small
elevated enclosures
used to display small
items like
jewelry, watches, and
sunglasses. They are
raised to make viewing
easier.
PROPS
A prop is to support
the merchandise and
the theme of the
display. There is no
predefined
formula for the ratio
of props to
merchandise but it is
best to remember
that the
merchandise
should always be the
hero of the display.
SIGNAGE
The main purpose of signs is to communicate, to
convey information designed to
assist the receiver with decision-making based on
the information provided.

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VISUAL MERCHANDISING - WINDOW DISPAY - INDU.pdf

  • 2. WINDOW DISPLAY A window display is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front facade of the shop.
  • 3. CLOSED BACK WINDOW They are windows with a glass panel in the front facing the aisle or street with a wall at the back and at the sides with a door to enter into the window area. They do not have to worry about the interior of the store interfering with the display like in open back windows.
  • 4. CORNER WINDOWS The corner window faces to street that is perpendicular to each other. When the store occupies a corner location, it should take advantage of the fact that the passer by will cover two sides of the store.Windows that are located at the corner of the building and are seen from two directions.
  • 5. OPEN BACK WINDOW Windows: Retailers who prefer that their store to be visible from the outside use this style of window as these windows do not have a back wall. For this reason it is important that the store interiors be maintained at all time.
  • 6. WINDOWLESS DISPLAY Some stores do not feel the need to have a conventional window. The thought behind this style is that the store interior and merchandise should be impressive enough to attract customers inside. This style of windows is usually seen in malls.
  • 7. SHADOW BOX Small box-like windows that are usually used for jewelry and cosmetics displays. They are small elevated enclosures used to display small items like jewelry, watches, and sunglasses. They are raised to make viewing easier.
  • 8. PROPS A prop is to support the merchandise and the theme of the display. There is no predefined formula for the ratio of props to merchandise but it is best to remember that the merchandise should always be the hero of the display.
  • 9. SIGNAGE The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided.