What % of your managers truly believe your organisation will do well in the future and is competitive ? Do you know that 63% organisation initiatives fail to achieve expected results wasting millions each year ? In the statistically most reliable and valid study done across over 1186 Indian managers we found just 35% Indian managers strongly agreeing that their organisation will achieve success in future. Only 29% Indian managers strongly agreed that their organisation is competitive. Astonishing it is to find out such low belief factor which results in lack of commitment, passion and involvement by managers in the organisational initiatives leading to their failure Pre assess Belief of your managers. Find out the reasons for low belief factor.

1. Unfreezing The
B e l i e f To
T r a n s f o r m
Insights from “Organization
Competitiveness Index” Study
- An India Perspective
Organization Competitiveness Index © (OCI)
If, Managers - the change catalysts, do
not believe that their organization is
competitive, comprehensively striving
and that it has the potential to do well in
the future, they are less likely to wholly
participate in any business
transformation effort, thus minimizing
the impact of the change management
initiatives

2. Organizational Competitiveness Index (OCI) was developed after
comprehensive research and statistical validation of each element of the
construct to present a First of its kind inventory.
It assesses the Belief in Organization Competitiveness amongst Managers
Developing OCI has entailed comprehensive discussions with CEOs, CXOs, and
Functional Heads for over 3 years.
The statistical reliability and validity of OCI has been well established
Organization Competitiveness Index © (OCI)

3. Conceptual Framework
Organization Competitiveness Index (OCI) – 18 Statements
The most reliable and valid inventory to pre-assess the Managerial Belief Factor
Organization Competitiveness Index © (OCI)
Organization’s
Competitiveness
 Alignment with the
Organization’s Goals
 Leadership and Culture
 Resource Capability and
Motivation
 Customer Sensitivity
Managerial Current
and Future Belief
2 Statements
4 Statements
4 Statements
5 Statements
3 Statements
*External factors (regulatory framework, Govt. policies, funding availability etc.) which may impact
competitiveness of an organization have been excluded.

4. Analysis
Organization Competitiveness Index © (OCI)
Approach
All India Baseline Data
(1186 Respondents)
Approach
 Representative Sample across
India
 Sample consisting of Private
Sector Managers (84%) and
Public Sector Managers (16%)
 Construct tested for Content
Validity before administration
 Paper-Pen Survey and Online
survey approach used
 Wide coverage: Responding
Managers from both large MNCs
and MSMEs
 Inventory’s Cronbach's Alpha* =
0.89 which indicates very strong
internal consistency, reliability &
validity of the inventory
Managerial Hierarchy
Junior Management 29%
Middle Management 49%
Senior Management 22%
Gender
Female 24%
Male 76%
Age
21-24 years 7%
25-29 years 29%
30-34 years 29%
35-45 years 27%
>45 years 8%

5. The Second Segment comprises of 16
Statements categorized into 4 Factors that
Impact the Competitiveness of an
Organization
Leadership &
Culture
Organization Competitiveness Index © (OCI)
Construct of OCI
How does a responding Manager
view his Organization’s
Competitiveness and its ability to
excel in future
Resource
Capability &
Motivation
Organization
Competitiveness
Customer
Sensitivity &
Operational
Excellence
Alignment
with
Organizational
Goals
The First Segment comprises of 2
Statements
Assessing Belief Factor
PAST NOW FUTURE
B E L I E F

6. ALL
Managerial Hierarchy Junior Middle Senior
Organization Competitiveness Index © (OCI)
Managerial Belief – Current and Future
Leadership
& Culture
Resource
Capability
Motivation
Organization
Competitiveness
PAST NOW FUTURE
Customer
Sensitivity
&
Operational
Excellence
&
Alignment
with
Organizatio
nal Goals
B E L I E F
The single biggest factor rendering transformation efforts
ineffectual is the “Low Belief” amongst Managers about
competitiveness of their Organization.
Current Belief
Future Belief
32 25 34 29
32 33 44 35
My Organization is extremely competitive
and is at par with the best in the industry
My Organization has done well in the past
and will achieve success in the future
% o f Ma n a g e r s S t r o n g l y A g r e e i n g

7. Junior Middle Senior ALL
Organization Competitiveness Index © (OCI)
Alignment with the Organization’s goals
19 16 17 17
20 32 42 31
Everyone in the Organization is contributing equally to
its success
I am able to contribute my best to the Organization
I am accountable for the success and failure of my
Organization
The vision and mission of my Organization has been
shared with every employee of the Company
20 27 38 27
30 35 33 33
Managerial Hierarchy
% o f Ma n a g e r s S t r o n g l y A g r e e i n g
Leadership
& Culture
Resource
Capability
Motivation
Organization
Competitiveness
PAST NOW FUTURE
Customer
Sensitivity
&
Operational
Excellence
&
Alignment
with
Organizatio
nal Goals
B E L I E F

8. Junior Middle Senior ALL
Organization Competitiveness Index © (OCI)
Leadership & Culture
21 27 32 26
20 22 23 22
I see myself growing in this Organization
Leaders in my Organization nurture new ideas and
empower employees
All employees in the Organization are motivated and
committed to their work
My Organization adheres to strict ethical code of
conduct in all its business transactions
14 15 10 13
35 36 29 34
Managerial Hierarchy
% o f Ma n a g e r s S t r o n g l y A g r e e i n g
Leadership
& Culture
Resource
Capability
Motivation
Organization
Competitiveness
PAST NOW FUTURE
Customer
Sensitivity
&
Operational
Excellence
&
Alignment
with
Organizatio
nal Goals
B E L I E F

9. Junior Middle Senior ALL
Organization Competitiveness Index © (OCI)
Resource Capability & Motivation
Leadership
& Culture
Resource
Capability
&
Motivation
Organization
Competitiveness
PAST NOW FUTURE
Customer
Sensitivity
&
Operational
Excellence
Alignment
with
Organizatio
nal Goals
B E L I E F
28 28 38 30
22 20 19 20
Over the last six months, I have done significant
improvements in my area of work
My Organization has people who are well qualified
and best fit for their job
My supervisor reviews me regularly and provides
valuable feedback to improve in my area of work
I am clear about my role and responsibilities
25 25 23 25
29 37 42 36
Managerial Hierarchy
My Organization has people-friendly and fair policies
which motivate me to perform better
20 17 21 19
% o f Ma n a g e r s S t r o n g l y A g r e e i n g

10. Customer Sensitivity and Operational Excellence
Managerial Hierarchy
Junior Middle Senior ALL
Organization Competitiveness Index © (OCI)
Leadership
& Culture
Resource
Capability
&
Motivation
Organization
Competitiveness
PAST NOW FUTURE
Customer
Sensitivity
&
Operational
Excellence
Alignment
with
Organizatio
nal Goals
B E L I E F
25 24 36 27
20 18 15 18
My colleagues and seniors are sensitive to customer
requirements
Our customers are extremely satisfied with our
product/services
We deliver quality product and services to our
customers
32 33 32 32
% o f Ma n a g e r s S t r o n g l y A g r e e

11. Startling insights of Indian Managers "Belief Factor"
Statements to which Managers (> 70% responses) Did Not Strongly Agree,
suggests the area of improvement for the Indian Corporate Environment
The vision and mission of my Organization has been
shared with every employee of the company
My Organization adheres to strict ethical code of
conduct in all its business transactions
Organization Competitiveness Index © (OCI)
I am able to contribute my
best to the Organization
My colleagues and seniors are sensitive
to customer requirements
Leaders in my Organization nurture new ideas and empower
employees
Everyone in the Organization is
contributing equally to its success
We deliver quality product and
services to our customers
Our customers are extremely satisfied
with our product/services
I see myself growing in this
Organization
My Organization has people friendly
and fair policies which motivate me to
perform better
My Organization has people who
are well qualified and best fit for
their job.

12. Organization Competitiveness Index © (OCI)
A Complete 360 degree view of OCI
Junior Middle Senior

13. Organization Competitiveness Index © (OCI)
OCI deployment
Pre-Assess the Managerial “BELIEF Factor” by deploying OCI in your Organization. Get insights
and create a strong action plan to:
- Develop a positive Organization culture
- Align team members to Organization’s objectives
- Increase team cohesiveness and performance
- Boost overall motivation and employee productivity
- Develop Citizenship behavior amongst employees
Deploy OCI free of cost* by sending us an e-mail at
Info@lifeskillsconsultants.com, ketki@lifeskillsconsultants.com
Or Call us at
• Mumbai: +917709002301, +919769211499
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* Benchmarking report is chargeable