1. Company Profile
About us
To know more visit our Website! www.inducia.com 1

2. About us
Inducia, established in 2008, is among the top importers and distributors of food and beverage in India.
Our Mantra “Good Food To Enhance Life” defines our commitment towards quality and efforts to
combine an international standard of food distribution with the local expertise of the Indian market.
We strive to build up strong Brands and develop constructive relationship with our clients and partners through our deep
knowledge of the food market, along-with a reliable supply chain and a selective distribution network.
Our Team >>>
Inducia imports and distribute fine food brands and products in India such as cheeses, truffles,
vinegars, olive oil, chocolates, healthy lemonades or mustards.
Our goal is to exceed the expectations of every client by offering outstanding customer
service, increased flexibility, and greater value, thus optimizing operation efficiency.
Our headquarters are located in New Delhi, flourishing capital of India.
Supply Chain >>>
Inducia boasts of strong logistics skills. Our local team enjoys an excellent mastery over
imports/exports, warehousing, transportation and distribution.
The company has a completely computerized warehouse that makes it possible to receive and
quickly redistribute goods.
Our equipment and vehicles guaranty a storage and delivery of the products without breakage
of the cold chain.
To know more visit our Website! www.inducia.com 2

3. About us
Sales Network >>>
Our selective distribution network comprises more than 300 clients food service (hotels,
restaurants, bakery, pastry, coffee chains, catering and airlines) and 600 retailers
(hypermarkets, supermarkets, gourmet stores and airports).
This selective network of Western-food customers, offers a balanced and reliable solution to
the most ambitious food producers aiming to sell across India to a selective audience.
Marketing >>>
We develop tailor-made marketing strategies for leading international brands in four product
categories: bakery & pastry, dairy, grocery and beverages.
We have been able to effectively integrate our Brands into the local market while maintaining
their international identities.
Brands are launched and developed according to marketing plans defined and agreed by both
Inducia and its partners.
To know more visit our Website! www.inducia.com 3

4. About us
Our Brands >>> Our Clients >>>
Contact Us >>> Address Phone/Fax/email
C148, Okhla Phase 1 Phone: +91.11.45.75.66.66
Company Name New Delhi - 110020 Fax: +91.11.45.75.66.00
Inducia Food & Beverages International Pvt. Ltd. India E-mail: info@inducia.com
Send us an email! Facebook
info@inducia.com Importer Exporter Code: 0508007585
www.facebook.com/inducia
TIN Number: 07060368360
Read our Blog Twitter Repacking License Number: VWW542G
weblog.inducia.org www.twitter.com/inducia
To know more visit our Website! www.inducia.com 4

5. Our Team
To know more visit our Website! www.inducia.com 5

6. Our Team
Our Company comprises of 20 dynamic and spirited individuals, both locals and foreigners, all with a
distinct knowledge of the imported food market.
Setting our mind fixed on the tasks and being transparent has granted us strong relations and mutual trust with
our customers, partners, principals and also with the Indian authorities. Our associates are distinguished by their functional
and technical expertise combined with their hands-on experience, thereby ensuring that our clients receive the most
effective and professional service.
Sales >>>
Two Managers, one each for the food service and retail sector, work independently to develop
our distribution net-work nationwide. Both manage a dedicated team.
Our committed approach combined with tailor made marketing strategy allow us to best
answer our clients’ needs.
Operations >>>
This department is in charge of the entire operation from purchase to delivery and customer
service.
Be it monthly shipments by air or sea from around the world, or planning a well organized
inventory cycle without deficiency, it ensures a smooth supply chain.
It accounts for over 12 cities to cover for on-time deliveries and responding to customers’
requests throughout the country.
To know more visit our Website! www.inducia.com 6

7. Our Team
Finance >>>
Ensures Inducia’s financial growth and development along with the total compliance of all our
operations with the numerous Indian rules and regulations.
While the finance reasserts transparent relationship with customers, partners and contractors
alike along with the conventional assignments, it also gives stringent financial authority and
unique precision through our effective ERP cloud system.
Marketing >>>
Elaborates sales and marketing plans for each brand provides transparent market information
to our partners and organizes retail and food service promotions.
The progress of our Brands are tightly overseen by Brand Managers and Marketing Assistants
while the Sales officers supervise the stores for product exposure and also feed accurate and
prompt information on competitors and prices to sales and marketing departments.
To know more visit our Website! www.inducia.com 7

8. Our Team
Organization Chart >>> Our Charter >>>
Excellence: An outstanding
level of services.
Professionalism: A strong team
ever improving through
training and coaching.
Dynamism: Active promotion
of our customers, brands and
principals through regular
marketing activities and
events.
Innovation: Constantly
bringing new ideas, innovative
solutions and products.
Transparency: Fully complying
with our customers, principals
and the Indian Authorities
guidelines.
To know more visit our Website! www.inducia.com 8

9. Supply Chain
To know more visit our Website! www.inducia.com 9

10. Supply Chain
Inducia maintains direct control throughout the entire supply chain, starting with the purchase from
the makers, through customs clearance, delivering outlet by outlet and after sales service.
In India’s ever-changing regulatory and economic environment, maintaining complete control allows
Inducia to proactively address changes, maximizing the business opportunities that the market
presents.
Importation >>>
• Product Registration
• Licensing
• Sanitary certification
• Inspection
• Taxation
• Custom Clearance
• Importation through multiple ports
Warehousing >>>
Office/distribution centers equipped with temperature-controlled warehouses.
• Over 200 pallet positions in three sites
• Repacking operations
• Custom bound warehouse
• Quality Control
To know more visit our Website! www.inducia.com 10

11. Supply Chain
Distribution >>>
• Monthly shipments either by air or sea.
• We ensure only the finest, freshest, frozen, chilled, dry or cool products are delivered
directly to over 900 customers in 12 cities.
• We consolidate on the spot.
• Direct delivery of dry, chilled and frozen products.
In the Cloud! >>>
Our innovative ERP solution enables Inducia to perfect its supply chain and inventory
management, to optimize stock rotation and limits wastage of products by expiring.
The information generated by our ERP allows us to provide detailed and regular sales analysis
and reports.
To know more visit our Website! www.inducia.com 11

12. Supply Chain
Supply Chain Management >>> A fresh an innovative
approach to online ERP! >>>
By synchronizing all together world
leading apps such as Big Commerce
or Google Business Apps for Business
and implementing them into the
business processes and
workflow, Inducia brings a fresh and
innovative approach to online ERP.
To know more visit our Website! www.inducia.com 12

13. Sales Network
To know more visit our Website! www.inducia.com 13

14. Sales Network
With an existing sales network in both retail and food service nationwide, Inducia is the preferred
partner of luxury hotels and hypermarket chains. Inducia’s direct delivery covers India’s 12 largest
cities.
Food Service >>>
• 4 & 5 star hotels
• Western food restaurants
• Bakery and pastry chains
• Caterers
• Coffee chains
• Airline catering companies
Retail >>>
• International & local hyper and super-market chains
• Gourmet & specialty stores
• Airports and on-board Airlines
• Duty Free
• Corporate gifts and hampers
To know more visit our Website! www.inducia.com 14

15. Sales Network
Food Processing >>>
• Production Centers
• Food Processing factories
• Manufacturers
E-Commerce >>>
We are proud to have launched in 2011, the 1st online gourmet shop in India,
www.deliciousnow.com.
We are pioneer in the food e-commerce.
To know more visit our Website! www.inducia.com 15

16. Sales Network
Our Clients >>>
Sales Network >>> Selective Network >>>
Our main consumer targets are the 5 Million Rich Indian
households and expats earning more than INR 8,00,000
(US$18,000) a year and residing in the 12 following
cities on which we have built up a selective sales and
distribution network.
Main Cities Covered by Inducia/Total population
· New Delhi 16.7 million · Chennai 4.7 million
· Chandigarh 1.5 million · Hyderabad 4.1 million
· Jaipur 3 million · Kolkata 4.5 million
· Mumbai 16 million · Goa 1.5 million
· Bangalore 8.5 million · Gandhinagar 14 million
· Pune 3.3 million · Lucknow 4.6 million
To know more visit our Website! www.inducia.com 16

17. Marketing
To know more visit our Website! www.inducia.com 17

18. Marketing
Inducia develops tailor-made marketing strategies for leading international brands in four product
categories: dairy, bakery & pastry, grocery and beverages.
We have good track records in brand building, hence leading international players continue to entrust Inducia
with their brand management. We have been able to effectively integrate their Brands into the local market while
maintaining their international identities.
Brands are launched and developed according to marketing plans defined and agreed by both Inducia and its partners.
Market Knowledge >>>
Continuous interactions with our customers and end consumers, analysis of our sales reports
and other collected data give us a thorough insight of the market trends.
This market knowledge helps us to launch and develop successfully International Brands in the
local market. We do it in full transparency with our principals.
Training >>>
A part of our product range requires specific training and technical skills.
Our partners and marketing team collaborate in close proximity to ensure a better support
towards first hand training and presentation for local professionals guided by foreign Chefs.
We sponsor overseas training for local Chefs at our partners’ facilities and also Brand trainings.
To know more visit our Website! www.inducia.com 18

19. Marketing
Promotion >>>
Inducia is actively involved in shows and exhibitions in India to made aware our Brands and
also to introduce new Brands and products to new and existing customers. We also organize
in-store promotion, activities and demonstrations all over our sales network.
The key to understand and solve each region particular needs and be able to accommodate
promotion policies is by being close to our customers in all cities across India.
E-Marketing >>>
Inducia website, www.Inducia.com, provides visitors with a comprehensive B2B e-commerce
platform, constantly updated to reflect our growth.
Additionally, Inducia sends a monthly newsletter to more than 5,000 recipients, highlighting
new products, marketing events and promotions.
We also use our Blog, Facebook page and Twitter to market our products.
To know more visit our Website! www.inducia.com 19

20. Marketing
Marketing Strategy>>> Our Reporting >>>
The information generated by our
ERP allows us to provide detailed and
regular sales analysis and reports.
Our Marketing team collects and
consolidates on monthly basis, all our
Internal sales data along with our
distributors reporting. They generate
reports according to our Brands’
guidelines to send transparent and
constructive information to our
principals.
They also keep track of all our
marketing activities and
communicate them in real time.
To know more visit our Website! www.inducia.com 20