An Integrated approach to Internet marketing, as how various components of Internet marketing can be made to inter-play with each other to result in a multiplier effect and ROI.

1. INTEGRATED INTERNET
MARKETING
Abhishek Rungta,
Indus Net Technologies

2. DISCLAIMER…
You still need to get right
 Marketing and,
 Internet Marketing
Integrated Internet Marketing -
Just multiplies the effect!
And, zero multiplier yield = zero ;)

3. MARKETING BASICS
You still need to get right
Segmentation
 Positioning
 Differentiation

4. AND, CHOOSE THE RIGHT CHANNEL

5. AND, THEY ARE PLAYING
TOGETHER!
These are just few examples. A lot more is happening!

6. WHY INTEGRATION IS IMPORTANT?
 People visit sites with different intentions
(understand, research, compare, buy)
 You got to be part of the entire journey!
 The entire experience is important
and..
People buy when they are ready to buy, not when
you want to sell them!
Last, but not the least
To err is human – people do forget 

7. AN EXAMPLE OF A CUSTOMER
JOURNEY – BUYING A CRM

8. ONE IMPACTS THE OTHER!
Keeps a prospect
updated and
hence reaches
him at the time
of decision
making
Engages with the
prospect and
multiplies social
media marketing
results

9. AND KEEP IN MIND
Continue to target niche
 Find new ways to stay on top of mind
 Experiment with the interplay of different
Internet Marketing methods!
If it is all too overwhelming, contact us for a free
initial consultation ;)
Indus Net Technologies
talash@indusnet.co.in / www.indusnet.co.in