Why NewVoiceMedia Use Marketo

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Áine Dundas

Mark Farnell RVP, Marketing Operations Marketing First for Business Growth

Marketing

Contact Centre Integration for
Salesforce
Inbound/Outbound
Dial, Route, Track, Record
UK Headquartered
San Francisco, New York, Sydney,
Europe
400+ customers in 30 countries
Marketo users since August 2011
Marketo Champion/Certified Expert
2

Evolving from lead
acquisition to qualified
pipe
ROI
New Sales Development
function
Scoring TrackingEmail limits
Headcount
100% YoY Growth

Whitepaper
s
Case
Studies
Data
Sheets
Email Webinars
PPC
SEO PR Video
Events
4

Automatio
n
Customer
Journey MQL
Budge
t!
Campaign
Growth
Small
Sales
Dev. team
Productivity
Insight &
Understandin
g
Focus
ROI
5

Analytics
Focus – MQL Scoring
Ease of Use – flows, lists, templates
Implementation – Customer Success team
6

2011
Implement
basic programs
2012
Scoring
2013
Revenue Model
2015
Engagement
Engine
2014
Revenue Cycle
Analytics
2016
RTP
7

15
Campaign Productivity Qualified Pipeline
20x vs.
2011

Automatio
n
Customer
Journey MQL
Budge
t!
10x campaign
growth
Small
Sales
Dev. team
Productivity
Insight &
Understandin
g
Focus
ROI
16

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