IT Essentials for Startups

IT FOR SMALL BUSINESSES
INTRODUCTION

INFAMIA GLOBAL TECHNOLOGIES

KEEP THE OBJECTIVE IN FOCUS
INFORMATION TECHNOLOGY (IT) IS A CRITICAL ASSET FOR ALL BUSINESSES BUT CAN BE A
CHALLENGE FOR SMALL BUSINESSES
THERE IS A WIDE ARRAY OF IT SERVICES THAT NEED TO BE CONSIDERED, INCLUDING:
WEB SITES
INTEGRATED VOICE AND DATA PHONE SYSTEMS
OFFICE NETWORKS
E-MAIL ACCOUNTS
DESKTOP AND POINT-OF-SALE COMPUTERS
MOBILE DEVICES
SMALL BUSINESSES USUALLY DON’T HAVE STAFF WITH THE WIDE RANGE OF TECHNICAL
SKILLS REQUIRED TO SELECT, IMPLEMENT, AND MANAGE THE FULL RANGE OF TECHNOLOGY
REQUIRED TO SERVE CUSTOMERS
GIVEN THESE RESOURCE CONSTRAINTS, IT’S CRITICAL THAT COMPANIES KEEP FOCUSED ON
WHAT IT SERVICES ARE REALLY IMPORTANT FOR THE BUSINESS AND THE MOST EFFECTIVE
AND EFFICIENT WAY TO OBTAIN THEM
THIS WORKSHOP HAS BEEN DESIGNED TO HELP YOU KEEP THE PROPER FOCUS.


The primary message to take away from this workshop is that youʼre not going to be able to do all the things that are possible
to be done. Information Technology has become integral to all aspects of running a business and itʼs also the factor that has
allowed very small businesses compete effectively with very large companies. Even a one person consultancy can have a
proactive web presence and provide services on a global basis. The real questions is Should it?
To determine what IT services are appropriate for a company you need to maintain a very clear link between the capability of
the IT service and the business value youʼll deliver to your customers by using the IT service.
The other message to take away from this workshop is that you should learn enough to understand what the IT service does
but donʼt try to do it all yourself. Most likely youʼll buy the majority of your IT services – itʼs too expensive to try to deliver these
services with in-house staff. Plus, as the technology changes itʼs expensive to keep retooling and retraining. In todayʼs market
there are many low cost options available (and some very expensive options). Itʼs critical that you understand what pou really
need and how youʼll use it. You will have to prioritize your options.

CUSTOMER TO IT SERVICE LINKAGE

CUSTOMER UNDERSTAND YOUR CUSTOMER BASE
– ARE THERE DIFFERENT GROUPS
YOU’RE TRYING TO REACH?
SERVED BY ONE OR MORE

BUSINESS UNDERSTAND HOW YOU’LL USE THE IT
SERVICE – MARKETING, SALES,
FINANCE, ADMINISTRATION, ETC.
SUPPORTED BY ONE OR MORE
UNDERSTAND THE LEVEL OF SERVICE
YOU’LL NEED – AVAILABILITY (24X7,
IT SERVICE WEEKENDS, ETC.), CAPACITY,
CONTINGENCY
PROVIDED BY ONE OR MORE
DETERMINE WHAT TYPE OF
RESOURCES TO USE – DOING IT IN-
RESOURCE HOUSE, RENTING STAFF, HIRING A
SERVICE

This is the linkage you need to have in your mind as you consider buying IT services. You may not write it down or make it
very formal but you need to have this thought track down as you make decisions. You will be offered a wide variation in types
of services, levels of service, and cost for services. There is no one correct answer for all companies, large or small. It all
depends on how youʼre trying to serve your customers and what value youʼre trying to deliver.
The critical questions to consider are What are you going to accomplish with the service? And How important is it?
Once you understand that it will be a question of which set of IT services comes closest to matching your needs and at what
price.
You may find some low cost options (called free-ware or open source solutions) that can provide all that you need. Just keep
in mind that many of these solutions will require that you do some part of the work (cleaning up files and doing backups for
example). You need to understand how youʼll do your part of the work or youʼll end up with system crashes and dissatisfied
customers.

ASK CRITICAL QUESTIONS
FOR EVERY IT SERVICE YOU CONSIDER, MAKE SURE YOU CAN ANSWER THESE CRITICAL
QUESTIONS:

WHICH OF MY CUSTOMERS WILL NEED THIS SERVICE AND HOW WILL IT SERVE THEM
BETTER?

WHAT WILL I USE THIS SERVICE TO DO?

WHEN WILL I NEED THE SERVICE?

WHAT IS THE IMPACT IF THE SERVICE IS NOT AVAILABLE?

AS YOU COMPARE OFFERS FROM IT SERVICE PROVIDERS MAKE SURE:

YOU LOOK AT COMPARABLE SERVICE LEVELS (FOR ONES THAT MATTER TO YOU)

YOU UNDERSTAND WHAT IS INCLUDED AND EXCLUDED FROM THE SERVICE (HELP DESK,
BACKUPS, ADMINISTRATION, BILLING, ETC.)

THAT PROCEDURES FOR REPORTING INCIDENTS AND ESCALATING PROBLEMS ARE
CLEARLY UNDERSTOOD, AND

THAT YOU MAKE AN HONEST ASSESSMENT OF WHAT IN-HOUSE SKILLS YOU’LL HAVE
TO PROVIDE. DON’T JUST ASSUME IT WILL ALL WORK PERFECTLY!

Keeping the diagram from the last slide in your mind answer these two sets of questions for any IT service you plan to use.
The question on the impact if the service is not available is particularly important. It helps you identify how vital the service is
to your business and tells you what type of contingency plan youʼll need should it fail. As you customers get used to having a
service available they will demand that it be there when they want to deal with you. This will determine what level of service is
right for you.
The questions for comparing service providers can be difﬁcult especially since all service providers will pick different aspects
of service to tell you about. If the service is critical to your business plan, push the service provider to ensure you understand
the level of service included. For non-critical services try to pick levels that are “just good enough.”

TOTAL COST OF OWNERSHIP
(TCO)
THE COST OF PROVIDING A IT COMPONENT (A SERVICE, PIECE
OF HARDWARE, SOFTWARE PACKAGE, ETC.) IS MUCH MORE
THAN THE INITIAL PURCHASE PRICE OF THAT COMPONENT.
THE TOTAL COST INCLUDES AN ACCOUNTING FOR THE
INCIDENTAL AND SUPPORT COSTS THAT ARE REQUIRED TO
MAKE FULL USE OF THE COMPONENT. THAT TYPICALLY
INCLUDES THE STAFF TIME NEEDED TO:
MANAGE THE COMPONENT,
PROVIDE SUPPORT TO USERS WHEN THEY HAVE
QUESTIONS,
REPAIR THE ITEM WHEN NEEDED, AND
Administrative
PROVIDE MAINTENANCE AS REQUIRED.
Continuity
THESE COSTS ARE TOTALED FOR THE ENTIRE LIFECYCLE OF Maintenance
THE COMPONENT AND THEN AMORTIZED AS AN ANNUAL
User Support
COST.
Purchase Price
WHILE A DESKTOP COMPUTER MAY COST LESS THAN
$1,500 TO PURCHASE, THE TYPICAL ANNUAL TCO FOR A
CAUTION:
DESKTOP WILL BE ABOVE $3,000 EACH YEAR FOR MOST
A MISTAKE MANY SMALL
SMALL ORGANIZATIONS.
COMPANIES MAKE IS
OUTSOURCING TRANSFERS THE MAJORITY OF THE TCO TO
UNDERESTIMATING THE COST
THE SERVICE PROVIDER (THE SERVICE RECIPIENT STILL
ASSOCIATED WITH PROPER
MANAGES THE CONTRACT).
MANAGEMENT AND MAINTENANCE
OF THE IT SERVICE.

The only thing to understand from this slide is that thereʼs more than the cost of hardware and software involved in providing a
service. Weʼve all had the experience of getting a new piece of technology that we couldnʼt make work effectively. For
example, just look at the different types of remote control devices we have lying around the house. If youʼre going to get value
out of the IT service youʼll need to consider all that goes into delivering that value. You need to total all that cost and divide it
over the useful life of that piece technology. That will give you a valid method to compare what each of the different service
providers are offering. You may not get exact numbers but you can make some estimates to determine which deal is better for
you.
You can make the assumption that youʼll do some of the work like making daily backups of data, but remember you also take
on the risk of what happens if its not done.

IT FOR BUSINESS
A PRESENTATION BY INFAMIA GLOBAL TECHNOLOGIES


Introduction: Mickey Panayiotakis and IGT

INTRODUCTION

INTERNET MARKETING

BACK-OFFICE PRODUCTIVITY

STAYING AHEAD OF THE GAME

OFFICE NETWORKING


Weʼll go through each of these in turn in the introduction section.
*how technical is the group?
*how big/small are the companies?
*what topics are they interested in?

INTRODUCTION: MARKETING

BUILDING A COMMUNITY

WHY A WEBSITE?

SEO/SEM

SOCIAL NETWORKING

STAYING IN TOUCH


Why a website? This is an easy sell: doing business w/o a website is doing business w/o a business card. A website is the
worldʼs portal to your company. People researching your company will go to your website _ﬁrst_. Put your best marketing
face forward. Here you also get to say what _you_ want about yourself and your company: manage your message. Lastly,
FAQs: get rid of phone calls about store hours, directions, areas of expertise, etc.
Search Engine Optimization/Search Engine Marketing: getting found
Nobody looks at the yellow pages anymore: everyoneʼs searching for your website.
Social Networking: creating a circle of inﬂuence, bring people together, bring people to your website. Build a network
Staying in touch: newsletters, RSS

INTRODUCTION: PRODUCTIVITY
BACK OFFICE PRODUCTIVITY
AND COST SAVINGS

CRM (CUSTOMER RELATIONSHIP MANAGEMENT)

VOIP (VOICE OVER IP)

MOBILE SYNCHING

HOSTING, BACKUPS, OUTSOURCING


CRM, end to end management from when you ﬁrst meet a person, to communicating with them as a client, when they become
one
VOIP: save on phone bills. Other VoIP services: virtual ofﬁce, voicemail-to-email, fax-to-email, follow-me calling.
MOBILE, work anywhere

INTRODUCTION: TRENDS

STAYING AHEAD OF
THE COMPETITION

WEB DESIGN TRENDS

GOING GREEN

ANALYTICS


OFFICE NETWORKING

GETTING ONLINE

PHONE SYSTEMS: TRADITIONAL VS VOIP

INTERNET CONNECTIVITY

WIRING

RESOURCE SHARING


INTERNET MARKETING


Introduction: Ernesto Gluecksman


BLOGGING

WORDPRESS

MOVEABLE TYPE

HOSTED BLOGS


Why blog: build a community; passive updates to your clients; update content–keep people coming back for more. Blogging is
passive marketing: you donʼt send updates to people–people come to you. Your blog readers are interested in you already.
You have a captive audience, and a vetted group of potential buyers.
Focus: Blogging, and all parts of building your community, should be part of your overall marketing strategy. Your blog should
be focused on one area: people who read your blog do so because theyʼre interested in the subject matter. If you find your
blog starts to wander from weather phenomena to historical conflicts, you may need to rethink your audience. Business/
corprorate blogs are targeted, on-topic blogs intended to disseminate information about the specific business or topic. Youʼre
welcome to wax philosophic all you want, however…on your personal blog!
There are two ways to get started blogging: Run your own blog platform, or use a hosted blog.
Blog platforms to run on your server: wordpress is the most popular blogging platform. Moveable type is a bit less popular but
also well-established. Both are Free/Open Source. These let you do what you want on your blog.
Hosted blogs: e.g. blogger, wordpress.com. Wordpress.com is the same platform as the wordpress mentioned above, but in a
hosted solution. Hosted blogs are better suited for personal websites and have some limitations. For example, you cannot run
google analytics (more later) on a wordpress.com-hosted blog.


WHO BLOGS (AND HOW!)


Everybodyʼs doing it! some examples:
Southwest Airlines publishes a blog for employees and customers called Nuts about Southwest.
Mike Arringtonʼs TechCrunch is one of the top 5 blogs on the web.
Flickr keeps in touch with their fans with the Flickr Blog.
Fox News uses WordPress.com to host blogs including GretaWire.
WordPress powers CNN.com blogs like the CNN Political Ticker.


BUILDING YOUR WEBSITE

WORDPRESS ENGINE (CMS)

DRUPAL ENGINE (CMS)

FROM SCRATCH: FRAMEWORK


Wordpress and Drupal are two examples of Content Management systems. Both of these are Open Source, as are many
others. Joomla/Mambo is another popular CMS.
Although Wordpress is mostly known for its blogging engine, it is evolving into a CMS (Content Management System). Albeit
less powerful than some others, itʼs a good system for a mostly static “calling card” website with a blog. We have done and
seen some good-looking websites on Wordpress, and if your contenet is mostly static except for your blog, itʼs a good way to
go.
Drupal is a full-featured CMS. Drupal experts go as far as calling it an application framework. It is very powerful but needs
more customization out-of-the-box. we build large community websites with Drupal.
From scratch: initial cost savings but a long-term hassle. Hard to update. Unless effort is put into upkeep, sites built from
scratch will soon become outdated.


BE FOUND

SEO

SEM


SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are similar but slightly different concepts. We wonʼt
delve into the nuances of their differences: they work together to do one thing: put you “above the fold” on google/search
engines, or as close as you can to the top. Searching on Google is how people look for you, your services, etc. You donʼt
want to be burried on page 57.
Keywords: Youʼll also want to pop up near the top for keywords related to your business. Keywords are tricky: general
keywords (e.g. “restaurant”, “lumber”, etc) are too generic…you will be fighting against thousands of other sites with similar
keywords while people searching for the generic keywords may not be looking for a product you are providing. It does little
good for a restaurant in DC to show up first on a search for “restaurant” when the searcher is somewhere in California. Tailor
your keywords, monitor them, test conversions. Itʼs an ongoing process.
Also, the keywords _you_ would pick for your site are not what your prospective clients may pick. Experiment with multiple
keywords.

Note under “local business results” we end up on the top
Also our blog shows up as the first result in web results.


SOCIAL NETWORKING

FACEBOOK

LINKEDIN

TWITTER

YOUTUBE

RSS/FEEDS


Social networking website (facebook, linkedin) help your contacts and clients stay in touch with you. Facebook is more B2C
and C2C oriented; Linkedin is tailored to business professionals. They help build a community around you and/or your
business.
Twitter and youtube help get the word out about your business and service.
RSS (Real Simple Syndication) “feeds” help your audience keep track of updates to your website and social networks.


EMAIL NEWSLETTER

COMPARED TO BLOG

WHY BOTH?

GIVE VALUE BACK

PEOPLE SHOULD WANT TO READ YOUR
NEWSLETTER


Newsletters and Blogs both get the word out. The big difference is that with a newsletter youʼre “pushing” information to your
audience; with your blog, the audience comes to “pull” information youʼve published.

* Different audience: some people may not be avid blog followers or users of RSS feeds and prefer the old-fashioned
newsletter
* People come to your blog because they like what you have to say. Reading your blog is “Free”
* On the other hand, people “pay” to read the newsletter with their email address and inbox real estate. (both of these are
valuable commodities these days) . Make sure youʼre giving them value for their investment


S***!!

AVOID GETTING SPAMMED

AVOID SPAMMING OTHERS


Spam: another four letter word.
avoid getting spammed: through your blog (Akismet is one tool) and through email (donʼt publish your email address: use a
form instead)
Avoid spamming others: blog comments should be relevant. Newsletters should be informative. Newsletters should always be
double-opt-in and have an unsubscribe link.
Double-opt-in: users verify their email address when added to a newsletter.


CONCLUSION NEXT: PRODUCTIVITY

Q&A MANAGING YOUR
BUSINESS

BACK-OFFICE
TECHNOLOGIES

OH, THE EXCITEMENT!


PRODUCTIVITY

CRM EMAIL SERVERS

VOIP OUTSOURCING

HOSTING DATA BACKUPS

MOBILE DEVICES E-COMMERCE


PRODUCTIVITY

CRM (CUSTOMER RELATIONSHIP MANAGEMENT)

SALES PIPELINE/PROCESS

TRACK CONTACTS, VENDORS, LEADS, CLIENTS

MANAGE YOUR CLIENT COMMUNICATIONS

MARKETING AUTOMATION, AND MORE…


CRM systems allow you to do all these tasks. Some packages allow you to add plug-ins or modules to increase functionality.
CRM systems are tailored around a standardized sales process but have evolved to add company-wide functionality.

PRODUCTIVITY

CRM TOOLS / VENDORS

HIGHRISEHQ (FROM THE MAKERS OF BASECAMP)

SALESFORCE.COM

SUGARCRM (SAAS OR SELF-HOST)


Some popular CRM tools. (like all other example tools in this slide show, we do not have any afﬁliation with these but can help
you install them and get started using them).
Highrise and SF are SAAS (Software As A Service) subscribtion-based services. SugarCRm has both a SAAS offering and a
self-hosted option.
SugarCRM and SF have extensive plug-in libraries
HighriseHQ may not be extensible but its power is the trademark simplicity of the 37signals products

PRODUCTIVITY

ORGANIZATION AND PROJECT MANAGEMENT

EGROUPWARE

MS SHAREPOINT

BASECAMP (37SIGNALS)

WIKIS


tools to help organize your business, manage your projects, communicate with clients, share knowledge
Egroupware: an Open Source project that incorporates shared contacts, calendaring, a wiki, file storage, ticketing system and
much more.
MS Sharepoint: Microsoftʼs browser-based collaboration and document management suite.
Basecamp: mostly project-based group communications. Simple to use, allows to post files, messages, etc. but not a full
back-office platform.
Wikis: Several options, both open source and proprietary, hosted and as software. Above products incorporate wikis or similar
functionality.

PRODUCTIVITY

REAL TIME COMMUNICATIONS

EMAIL: NOT REAL-TIME!

IN PERSON AND PHONE: DON’T DISS IT

CHATS: SKYPE, IM, ICHAT (ALSO GROUP CHAT)

VENTRILLO


Email is not real time. Acceptable response time is usually 12-48hrs. A lot of people expect quick responses these days
however: if you donʼt get to email on a regular basis, consider adding a note to your email signature or an autoresponder to
make people aware of your email reponse time.
In person and phone: accomplish a lot, get the full attention of every party.
chats: skype, IM: “instant” but nonintrusive communications. Video ability. Great for remote ofﬁces but also local staff, good
for quick questions, impromptu meetings
skype, IM, etc. offer group chats, like virtual meeting rooms.
ventrillo: push-to-talk technology. Need to run your own server or pay for one. Not generally useful but can be handy for
teams that need a lot of real-time communications.

PRODUCTIVITY

VOICE OVER IP (INTERNET TELEPHONY)

VIRTUAL OFFICE SOLUTIONS

FREECONFERENCECALL(.COM)


Virtual ofﬁce solutions: route your calls to anywhere from anywhere. Have virtual mailboxes and greetings. Get your mail
delivered to any phone or even your email. (did you need more email?)
roll-over, follow-me calling
call routing (menu system)
voicemail-to-email.

PRODUCTIVITY

MOBILE COMPUTING

WIRELESS SYNCHING

MOBILE NETWORKING

WORK FROM (ALMOST) ANYWHERE. WHETHER YOU
WANT TO OR NOT.


Synch your contacts, calendar, access your email through your cellphone/PDA.
Ask chacha any question (chacha.com)
T1 speeds over wireless networks.
Need a document at the ofﬁce? services like gotomypc.com to the rescue.

PRODUCTIVITY

HOSTING

OUTSOURCE!

SERVER REQUIREMENTS?

PACKAGE OPTIONS

WEB HOSTING ; VPS ; DEDICATED


It doensʼt make sense for most small businesses to run their own servers. The days of sticking a tower in the closet and
plugging in an ethernet cable have long been replaced by shared or dedicated servers in world-class data centers. These are
cheaper.
Server requirements: Multiple things to consider, work with your IT vendor. Define your requirements, then find a package:
Packages: The packages small businesses are interested in fall in three categories:
web hosting: this service is cheap but powerless. It allows you to upload some files, and in some cases run some common
software. If your requirements fit within whatʼs available, this may be a good start for you.
VPS: the next best thing to a dedicated server: you can do whatever you want to the server, but you still share the hardware
with others. A user-friendly interface allows you to manage your own server, and a little help from your IT vendor can go a
long way. under $100/mo
Dedicated: you have your own dedicated machine, built to your specs. $150/mo and up.

PRODUCTIVITY

EMAIL

SELF-HOSTED? WHY?

MS EXCHANGE

GOOGLE APPS (AND POSTINI )


Self hosted: Your server vendor will likely tell you that email is included in your package. And you can easily conﬁgure email
addresses through the server management interface. Resist the urge to do this! There are highly-paid people in the world
whose job it is to manage email every day. Unless you can afford someone to spend 25% of his/her time managing your
email server, outsource your email. Dealing with spam alone will turn you prematurely grey, let alone undeliverable emails,
SPF records, client complaints, large attachments, quotas, archiving, routing, viruses…
Outsourced options:
MS Exchange: easier to integrate with other MS products
Google: integrates well with most products. Incorporates Postini, a enterprise-grade archiving and messgeing

PRODUCTIVITY

OUTSOURCING

INSHORE

NEAR SHORE

OFF SHORE


Outsourcing IT makes sense for small businesses, even if they can afford to hire a full-time IT staff member. The benefits of
outsourcing include:
* expertise and experience in diverse fields (servers, networking, databases, etc)
* support
* cost
Inshore outsourcing makes the most sense: Hire a local company to design and host your site, etc. Can meet face-to-face,
call locally at regular work hours, etc.
Near-shore or offshore outsourcing can be cheaper but don't be fooled by the hourly rate alone: having remote teams requires
much more time in project management, much moe detailed specifications and documentation.

PRODUCTIVITY

BACKUPS!

LOCAL BACKUPS (REGULAR FULL BACKUP OF YOUR
COMPUTER)

INTERNET BACKUPS (BACKUP IMPORTANT FILES
REMOTELY)

HOSTED SERVER BACKUPS


Backups are not a one-time thing, or a some-time thing. Create a simple backup plan and stick to it. Automate it, and test
backpus regularly. Simplicity is key: if it's too complex, you won't do it. I like a two-stepped approach…things that are likely to
happen (e.g. your computer crashes) should have a quick and simple remedy; things that are unlikely to happen can have a
more time-consuming remedy:
1) Full backup for single-computer recovery
Backup all your computers locally using a local hard drive and software, such as Apple's Time Machine for the Mac and a
myriad others available for the PC. You can take a backup home once in a whle and start anew if you like, in the event of an
office-wide failure. When you fix your computer, you can be back up and running without skipping a beat (minus the time it
takes to restore, usually 2-10 hours).
2) remote backup of important documents for office-wide crashes.
Suppose a power surge fries all your computers, and your backup drive. Then what?
hosted backup services (examples include mozy.com at $0.50/GB) will let you back important documents over the internet.
You'll still skip many beats trying to reinstall all your software on your computers, but at least your important documents will
not be lost forever. You will not want a full backup of your computer on these, but they are a great place to backup your
important documents. These services, like email hosts, do backups right, and your documents will be available even after
catastrophic events.

Accidental backups: If your email is stored on a server, you won't lose it. If you synch your PDA, all your phone numbers will
be there. If you use a hosted CRM/contact management product, your contacts and history will be untouched. All these
technologies that enable the quot;mobile officequot; also mean that you have less to worry about in terms of backups.

PRODUCTIVITY

E-COMMERCE

IS YOUR PRODUCT “SELLABLE” ONLINE?


In brief:
If you're selling widgets, it makes sense to sell online.
If you're selling homemade banana splits or sushi, maybe it does not make so much sense to sell online.

Does it solve a problem? does it make you more efﬁcient? does it help your bottom line? Things to consider:
* will your existing clients buy (or buy more) if you sell online?
* can you attract a new client base by selling online?

PRODUCTIVITY

CONCLUSION NEXT: TRENDS

Q&A


STAYING AHEAD

TRENDS

WEB DESIGN TRENDS

GOING GREEN

ANALYTICS


DESIGN TRENDS: RETRO

Over the next few slides we'll show some of the design trends we've noticed in 2007/2008. When designing your site, think
about your client base, and the corporate image you want to portray.

DESIGN TRENDS: NOTES

the notes/handwritten designs seem more friendly and inviting, but also less business-like.

DESIGN TRENDS: GRUNGY

What else can we say about quot;grungyquot;? Again, it's about your audience.

DESIGN TRENDS: SPLATTER

half disco, half high-tech! It's loud, inspiring, action-oriented. But in a lava-lamp sorta way…

DESIGN TRENDS: BIG FONTS

This design is for those who like it simple and to the point. If you want to publish hundreds of articles, this may not be the way
to go. If you're a brochure site and want a clean site, this is it.

STAYING AHEAD

DESIGN TRENDS

BOLD IS BEAUTIFUL

1024 PIXELS WIDE

DESIGN FOR YOUR CONSTITUENCY


* Websites are no longer screensful of text. Bold, crisp designs that make it clear what your next action is are quot;inquot;.
* Monitors have grown as well…maybe not in inches but in pixels. More designs are 1024px now. But we still see some
narrow ones, especially useful if you don't have a lot of content.
* Who is your audience? Your design should be friendly to your visitors.

STAYING AHEAD

GOING GREEN

GREEN COMPUTING RESOURCES

PAPERLESS OFFICE

DIGITAL SIGNATURES (S/MIME)

ADOBE, EMAIL


A few things can go a long way towards showing your clients that you care. (If you don't care, skip this slide).
* double-sided printing. A few extra bucks on your all-in-one printer will let you print double-sided.
** goes well with recycled paper.
* fax-to-email and other quot;paperlessquot; services save money and paper.
* online and email communications over papering the town.
* digital signature haven't caught on yet, and I'd leave them alone unless you and your client base is tech-savvy
* encourage employees to metro, walk or ride!
* consider energy usage, carbon offset etc.

These may not do much to your bottom line, but quot;consciousquot; consumers may be persuaded to use you instead of a
competitor. Success story: whole foods! But the consumers won't know what you do if you don't tell them:
Let your audience know that you're green: Booze-Allen-Hamilton business cards say that they are printed on recycled paper.
I get more and more emails with a signature reminder to quot;think before you printquot; this email. (I added one to my own email).

STAYING AHEAD

ANALYTICS!

WEB TRAFFIC (GOOGLE ANALYTICS)

TRACKING RSS FEEDS (FEEDBURNER)

ANALYTICS + SEO/SEM


Analytics let you track your online marketing efforts.

* See where your users are coming from, how long they spend on your site, what they do there, and where they leave your
site
* Examine your site trafﬁc and trends.
* track video trafﬁc as well through google analytics
* link adwords to GA account, to see what keywords perform better.
* Establish “goals” and “funnels” on your website to see if visitors are going where you want them to go.

STAYING AHEAD

CONCLUSION

Q&A

NEXT UP: OFFICE NETWORKING


OFFICE NETWORKING

PHONE SYSTEMS

INTERNET CONNECTIVITY

WIRING

RESOURCE SHARING (FILE, PRINTER, FAX, ETC)


OFFICE NETWORKING

PHONE SYSTEMS

TRADITIONAL PBX

VOIP PBX

VIRTUAL OFFICE PBX


traditional pbx systems need POTS or channelized lines. (1 T1=24 phone lines; break-even around 15-20 POTS lines).
(POTS: plain old telephone service.) Most also need specialized hardware…a regular phone will not work
VoIP pbx: great cost savings esp on long distance. some allow you to integrate traditional lines for redundancy. need
specialized hardware.

On-site PBX systems are expensive. Consider whether you need a system and why; whether a virtual office solution may
work for you.

Virtual office: great for distributed offices. Much cheaper. Works with any phone. great featureset, esp for those who work a
lto with email (voicemail-to-email, fax-to-email, “Find me” feature, etc)

OFFICE NETEWORKING

INTERNET CONNECTIVITY (FOR SMALL BUSINES)

KEEP IT SIMPLE, SAILOR

DSL AND CABLE VS T1

FIREWALLS


keep it simple: or at least start simple. No need to pay up-front for complicated networks. Start with a connection and
wireless/wired router similar to what you have at home. Upgrade systems and functionality when you need to.
Dual load-balanced connections, for example, create more complications, hassles, and require more expensive hardware to
do “right”.

Get a DSL or Cable line…DSL and cable give you much better speeds over a T1 on downloads. However, upload speeds may
be limited and in some areas DSL/Cable lines are less reliable.

Firewalls: most wireless devices now come with a built-in firewall and most firewall features you can use. Exception here are
requirements for VPN etc. A lot of people add VPN and heavy firewalls and sleep easy at night…but then email their
passwords unprotected. Consider a security policy rather than throw hardware at a problem

OFFICE NETWORKING

RESOURCE SHARING

PRINTERS

FAX MACHINES

NETWORK SERVER/STORAGE

BACKUPS


Printers and faxes, or preferably an all-in-one device are easy to share. I prefer ones that have Network capabilities rather
than just a USB port.

Network servers, although they are not necessary for small ofﬁces, are helpful in any size team; a small networked storage
drive is cheap and can do the job. Itʼs important to build a culture around using the shared drive, and back it up “early and
often”.
We talked about backups earlier, and backing up “important documents”…the network server is a great place to keep a folder
for documents that need to be backed up remotely. Better yet, back up the entire network server remotely…thatʼs where your
important documents are.

CONCLUSION

SUMMARY:

MARKETING ABOUT IGT

BACKOFFICE Q&A

STAYING AHEAD COOL STUFF

OFFICE NETWORKS


JOTT.COM

capture thoughts, create to-dos and reminders. access through your cellphone.

CALLWAVE.COM

get an SMS transcript of your voicemail!

CHACHA.COM

get an answer to anything over SMS

GUBB.NET

super-simple lists

MINT.COM

analytics for your money

MAXEMAIL.COM

more email! yay! (fax-to-email gateway).
lots of people do this…
and…check out the 80s design. would you use this or (next slide)

GRANDCENTRAL.COM

also vmail-to-email and fax-to-email
Full-featured “virtual ofﬁce” provider

GOOGLE ALERTS

Help monitor news related to your clients and your competitors.

CROSSLOOP.COM

Desktop sharing service makes it easy to help your clients and get help for yourself.

SNAGIT.COM

Screen capture tool on steroids, probably one of the most powerful screen capture tools on the market.

THAT’S ALL, FOLKS


WWW.INFAMIA.COM (WEBSITE)

WWW.WEBCONSULTINGDC.COM (BLOG)

CONTACTUS@INFAMIA.COM OR 301-996-4646


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