21st Century Mobile Marketing: Japan - Part 1
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Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -
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21st Century Mobile Marketing: Japan - Part 1
- 1. Part 1 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
- 3. 90% of subscribers use the Mobile Web
- 4. 4 4 in 5 of them on 3G in 5 of them on 3G
- 5. How we got there
- 8. All you can eat pricing
- 9. Gardens without walls Gardens without walls
- 11. Standardization
- 12. Wide choice of formats
- 13. as a result of which
- 14. Mobile Advertising revenues exceeded 621 half a billion US$ last year. 390 288 180 100 2003 2004 2005 2006 2007
- 15. To double within next 4 years
- 16. 2003 Advertising Content
- 17. 2007 Advertising Content
- 19. One in every phone
- 21. 268 kinds!
- 25. Helloooo!
- 27. Get me! Get me! Get me! me! Get Get me! Get me!
- 28. [continued in Part 2]