Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
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From Social Media Marketing - Miami 30 September 2010
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Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
- 1. Make Social Media Make MoneyEthical Strategies for Facebook, YouTube and Beyond Jay Berkowitz
- 2. Recent MediaWall Street Journal
- 4. U San Fran Internet Masters Certificate
- 6. Photo Credit Flickr Kate Raynes-Goldie
- 7. Awesome Facebook ‘Fan Page’ from eZineArtilces.com
- 8. Levi’s using Facebook ‘Like’ Button
- 9. Promotes Levi’s products to everyone in Facebook Profile
- 10. ‘S-Commerce’ Best Buy Selling in Facebook
- 11. S-Commerce Book Delta tickets in Facebook
- 12. Facebook Ads
- 14. Use Google Analytic’s URL Builder to track individual ads, campaign conversions and landing pages
- 15. #1 Facebook! Facebook Fan Pages are the new business websites. Got yours? @JayBerkowitz #SMMSF S-Commerce – Delta is selling tickets from their Facebook App! @JayBerkowitz #SMMSF
- 17. Commonly used Social Media…
- 18. YouTube is the #2 Search Engine
- 19. YouTube is the #3 Website (Alexa)
- 20. Blendtec blends an iPadProduct Demonstration With a Smile
- 21. Gary Vaynerchuk Personal Brand Building
- 22. ‘Haul’ Videos
- 23. Old Spice Twitter Response Videos
- 24. ‘Blended’ Search shows YouTube Results
- 25. To rank on Google … Optimize for YouTube
- 26. Choose 2 Keywords (Long/Short Tail) Research Tools: Google AdWords, WordTracker.com, Keyword Discovery
- 27. Create your own YouTube Channel Keywords in Title Keywords in Description
- 28. Optimize the Video page Keywords in Title Description includes a link Keywords in Description Optimize tags
- 29. Participate in the YouTube Community & Attract Comments
- 30. Link To Your Videos
- 31. #2 Video! Only 46% of marketers are doing video, YouTube is the #2 search engine and #3 website! @JayBerkowitz #SMMSF Add video to your marketing program with humor, product demonstration and how-to’s @JayBerkowitz # SMMSF Optimize for Video Search: Create a Channel, Optimize Titles & Descriptions, Participate in Community, Build subscriptions, ratings, favorites, links @JayBerkowitz #SMMSF
- 32. ‘Old School’ Info Product Marketing
- 33. New Info Product Marketing
- 34. Tony Robbins Learning Info Product Marketing
- 35. Jeff Walker is Teaching the Experts Info Product Marketing
- 36. #3 Info Product Launches Info Product Launches are the hottest way to Make Social Media Make Money $4 Million in 72 Hours! @JayBerkowitz #SMMSF @JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product @JayBerkowitz #SMMSF
- 37. #4 Build your List!
- 38. Help People!
- 39. Follow people with Common Interests
- 43. Step 1 ‘Engage’
- 44. Step 2 Create Free Content
- 45. Step 3 Link to Free Content
- 46. Step 3 Link to Free Content
- 47. Step 3 Link to Free Content A B C
- 48. #4 Build Your List! Build Friends by helping people and adding value to online communities @JayBerkowitz #SMMSF Recognize and Interact with ‘friends’ on Blogs and Social Media @JayBerkowitz #SMMSF Ethical Bribes’ such as eBooks and contests are good strategies to build your social media list @JayBerkowitz #SMMSF
- 49. Making Social Media Make Money Facebook Video! Info Product Launches Build your List!
- 50. TenGoldenRules?
- 51. What is TenGoldenRules.com? Social Media
- 52. What is TenGoldenRules.com? Blogs
- 54. What is TenGoldenRules.com? Search Engine Marketing
- 55. What is TenGoldenRules.com?Landing Pages & Conversion
- 56. What is TenGoldenRules.com? Affiliate Program Management
- 57. What is TenGoldenRules.com? eNewsletters
- 58. What is TenGoldenRules.com? New Program Launch Strategy
- 59. .Org
- 60. Ten Golden Rules Internet Marketing Podcast Over 100,000 Downloads
- 63. How to convert site visitors into leads
- 64. The right approach to build an ongoing relationship with site visitors
- 65. Strategies to Build and Market your Personal BrandJay Berkowitz www.TenGoldenRules.com
- 66. Making Social Media Make Money Try 1 thing today! Please ‘pay-it-forward’ Join the Conversation! Be my friend! Linked In, Twitter @jayberkowitz Speaking Opportunities Consulting, Search, Conversion, Affiliate http://presentations.tengoldenrules.com f/u Q&A Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com