Press release about BEWE's presence at WAS 2011.

1. BEWE AT WAS 2011
HOW TO LEARN ASKING THE RIGHT QUESTIONS TO SOCIAL MEDIA
It will be held in Milan on April 20th, in the exclusive Eventiquattro headquarter, the Web Analytics Strategies –
WAS 2011, the Italian reference event for Internet, Mobile and Social Media monitoring organized by the 24 Ore
Group.
Now on its second edition, the event is characterized by a format of high scientific and educational level.
Authoritative professionals and new media operators will intervene presenting the elements that characterize the
ongoing media revolution, trying to clarify its key points and its communication potential for the companies.
BEWE too will be participating in the event, with a workshop entitled ‘You’ve made your bed, now you must lie on
it! – How to learn asking the right questions to social media’.
The intervention will be held by Dario Manuli, BEWE’s Marketing & Business Development Director, and will
cover the implementation of social media monitoring strategies and the issue of how to obtain optimal results in
the use of listening platforms.
“The use of web monitoring platforms has exponentially increased in the latest years. – Manuli explains – Companies
realized the importance of listening their clients’ and prospects’ voices in order to anticipate their needs and to increase
their brand awareness and market share, thus enlacing new relationships with consumers and consolidating the already
existing ones. However, the choice and the use of a good detection and analysis instrument for online conversations is not
enough. Everybody is listening, but in the web overcrowding only a few companies are really able to understand the data
detected by the monitoring platforms, thus minimizing the potential of a digital strategy based on listening. The
acquisition of a technology, in fact, is just the very first step: time, method and professionalism are other fundamental
components to drive the companies asking themselves the new questions to which social media can give precious answers”.
The intervention will be prompted by BEWE’s experience in using its own monitoring, management and
engagement platform for social media Mistral 12 and by the improvements introduced thanks to the application for
demanding clients like Amadori and Paglieri Sell System. It will also provide interesting food for though for those
companies which are interested in improving their communication and marketing strategy as well as their brands’
‘social’ development.
www.bewe.it