1. The ROI of Social Media March 9, 2011

3. What do you primarily use social media for personal, business, or both?

4. What social media tools do you use?

5. How would you rate your knowledge of social media? (one – highest, four – lowest)

6. Do you think social media is an important trend for your business?

10. Facebook 3,774,716,112 Twitter 183,876,953

11. Youtube.com 1,238,702,433 Linkedin.com 56,542,414

12. 55 Minutes a day on Facebook 65M Access Facebook on Mobile Phones

13. 94% of people have turned their backs on traditional advertising.

14. 90% of consumers trust product recommendations from personal acquaintances

17. Marketing has changed more in the last 5 years than in the previous 100 combined

18. Age of Distraction

25. Stage One: Launch Approach: Executional Focus: Long-term Objective: Social Media Presence Results: Negligible

26. Stage Two: Management Approach: Tactical Focus: Mid-term Objective: Customer engagements Results: Increased traffic

27. Stage Three: Optimization Approach: Strategic Focus: Long-term Objective: Social Media ROI Results: Revenue growth

33. How to define success?

34. Top Social Media Success Metrics Source: 2009 Business.com, Inc

35. Engagement Clicked, bought, downloaded, retweeted, liked

36. Social Media Strategy

37. Social Media Strategy

39. Source: Beth Kanter, How Much Time Does it Take To Do Social Media?

40. Listen

43. 80% Strategy 20% Technology

55. Q & A

56. When the winds of change blow, some people build walls and others build windmills