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Brand Management Solution – A Primer www.marketvantages.com
What is Brand Management Solution?  A centralized repository and processes to manage brand assets such as images, logos, videos, presentation  The content can be categorized based on the Product , Campaign, Language, Year etc Ability to archived brand asset if it is retired  Provides secured access to collaborate, review and approve  Convert from one format to other format seamlessly www.marketvantages.com
Why you need a Brand Management Solution? Improve marketing return on investment, brand consistency and compliance, asset reuse, and use of new marketing channels.  Gain from an unified marketing repository.  Provide enhanced support for collateral production, creative users, sales, and agencies. Ensure advanced management of images, presentations, videos, and documents. www.marketvantages.com
What are the key features to plan for? Secured repository  Workflows Integrated Authoring tool Transformation Services www.marketvantages.com
Secured Repository  A well defined repository with proper access control Ability to handle different file formats Efficiency in handling large files sizes Scalable over time as digital content grows. www.marketvantages.com
Workflow Helps to improve the review and approval process across product and marketing channel – such as Product Manager,  Brand Manager, Corporate Communication and Legal Dept. Improves Go to market timeline with timely approval of the brand assets Identifies bottlenecks through process metrics and allows future planning. Integrates to the Web Publishing and Print Workflows www.marketvantages.com
Integrated Authoring tool Integrate industry-leading design tools to efficiently create, manage, and deliver digital assets.  Skip additional learning process for your creative personnel  Better ROI by avoiding additional authoring software purchase  www.marketvantages.com
Transformation Services Transform digital asset from one file format to another  Reduce the time to develop campaign from one delivery format to another Reuse the existing asset www.marketvantages.com
Contact Us For developing a detailed Solution Plan, please contact us at contact@marketvantages.com For more information, please visit our site www.marketvantages.com www.marketvantages.com

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Brand Management Solution - A Primer

  • 1. Brand Management Solution – A Primer www.marketvantages.com
  • 2. What is Brand Management Solution? A centralized repository and processes to manage brand assets such as images, logos, videos, presentation The content can be categorized based on the Product , Campaign, Language, Year etc Ability to archived brand asset if it is retired Provides secured access to collaborate, review and approve Convert from one format to other format seamlessly www.marketvantages.com
  • 3. Why you need a Brand Management Solution? Improve marketing return on investment, brand consistency and compliance, asset reuse, and use of new marketing channels. Gain from an unified marketing repository. Provide enhanced support for collateral production, creative users, sales, and agencies. Ensure advanced management of images, presentations, videos, and documents. www.marketvantages.com
  • 4. What are the key features to plan for? Secured repository Workflows Integrated Authoring tool Transformation Services www.marketvantages.com
  • 5. Secured Repository A well defined repository with proper access control Ability to handle different file formats Efficiency in handling large files sizes Scalable over time as digital content grows. www.marketvantages.com
  • 6. Workflow Helps to improve the review and approval process across product and marketing channel – such as Product Manager, Brand Manager, Corporate Communication and Legal Dept. Improves Go to market timeline with timely approval of the brand assets Identifies bottlenecks through process metrics and allows future planning. Integrates to the Web Publishing and Print Workflows www.marketvantages.com
  • 7. Integrated Authoring tool Integrate industry-leading design tools to efficiently create, manage, and deliver digital assets. Skip additional learning process for your creative personnel Better ROI by avoiding additional authoring software purchase www.marketvantages.com
  • 8. Transformation Services Transform digital asset from one file format to another Reduce the time to develop campaign from one delivery format to another Reuse the existing asset www.marketvantages.com
  • 9. Contact Us For developing a detailed Solution Plan, please contact us at contact@marketvantages.com For more information, please visit our site www.marketvantages.com www.marketvantages.com